Richard P Bagozzi
Biographic Data
| ID | 102492 |
|---|---|
| NAME | Richard P Bagozzi |
| GIVEN NAMES | Richard P |
| FAMILY NAME | Bagozzi |
| SIGNATURE | BAGOZZI R P |
| AFFILIATIONS | University of Michigan |
| ORCID | 0000-0002-8807-8210 |
| VERIFIED | Yes |
| TOTAL WORKS | 78 |
| TOTAL CITATIONS | 444 |
| AUTHOR COUNT | 78 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1975 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 13 |
Reactions of Consumers to Government Wrongdoing
We investigate how and under what conditions perceived wrongdoing of a government organization (i.e., The Food and Drug Administration) leads to mistrust and other negative reactions to the institution. The “how” questions were addressed by specifying a model drawing upon two theories from moral psychology: the social intuitionist model (Haidt, The righteous mind: Why good people are divided by politics and religion, Vintage, 2012) and the theory…
Elderly consumers' reaction to an eHealth app
Benefit Mediates the Gratitude‐Morality Link and Political Ideology Moderates the Effect
We investigate the effects on the public of government and companies acting responsibly to a threat of an emerging pandemic by use of an adaptation of the theory of dyadic morality. The effects of positive actions by government and companies are mediated by gratitude, a positive moral emotion, en route to its impact on felt benefits. Benefits then influence positive word of mouth, a kind of action tendency, but the effects are moderated by the de…
Foundations of Consumer Behavior
Introduction
All Together Now
Cooperation and trust are critical parts of many relationships. However, such relationships are often studied in siloed ways, leading to incomplete explanations of behavior (e.g., from the point of view of a buyer or a seller, but not necessarily both). This paper makes three contributions to broadening this perspective. First, the authors develop a model incorporating individual differences (genetics), environmental (interpersonal touch), and ps…
How and When Positive Actions by Agents Influence Action Tendencies in Observers
The theory of dyadic morality (TDM) is a comprehensive framework for addressing moral behaviour but to date has focused on how perceptions of harm are regulated by norms to influence felt harm through disgust, as well as directly. The present study draws upon research on corporate social responsibility and the TDM to propose that moral behaviour also can be explained by perceptions of benefits. The effects of perceived positive actions on felt be…
The Theory of Dyadic Morality and Moral Identity Explain the Public's Response to Harm Done by Government and Organisations
Harm functions complexly in moral judgement but has been treated differently in the Social Intuitionist Model (SIM) and the Theory of Dyadic Morality (TDM). Both the SIM and TDM see felt harm as an outcome of experienced negative moral emotions (e.g., disgust), but the SIM regards harm as a kind of epiphenomenon in the sense that it does not affect moral judgement or behaviour, whereas the TDM interprets harm as an essential mediator of the link …
Moral Reactions to Bribery are Fundamentally Different for Managers Witnessing and Managers Committing Such Acts
Employees’ Work-Related Well-Being during Covid-19 Pandemic
Employees' work-related well-being has become one of the most significant interests of researchers and organizations due to the COVID-19 pandemic. This study examines how job characteristics such as mental load and team support, and technology-related factors such as perceived ease of use, perceived usefulness, and technology acceptance, impact employees' work engagement as a dimension of work well-being. Data were collected through a sample of 6…
Domestic food practices
Key Informant Models for Measuring Group-level Variables in Small Groups
We offer a new conceptualization and measurement models for constructs at the group-level of analysis in small group research. The conceptualization starts with classical notions of group behavior proposed by Tönnies, Simmel, and Weber and then draws upon plural subject theory by philosophers Gilbert and Tuomela to frame a new perspective applicable to many forms of small group behavior. In the proposed measurement model, a collective property is…
Contribution Behavior in Virtual Communities
The long-term viability of virtual communities depends critically on contribution behavior by their members. We deepen and extend prior research by conceptualizing contributions to virtual communities in terms of small friendship group–referent intentional actions. Specifically, we investigate cognitive, emotional, and social determinants of shared we-intentions and their consequences for member contribution behavior to the small friendship group…
Consumer response to corporate irresponsible behavior
Brand Love
Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be…
Specification, evaluation, and interpretation of structural equation models
Future‐oriented emotions
We distinguish between two kinds of future‐oriented emotions (anticipatory and anticipated) and investigate their behavioral effects. Anticipatory emotions are currently experienced due to the prospect of a future event (e.g., hope or fear). Anticipated emotions, on the other hand, are expected to be experienced in the future if certain events do or do not occur (e.g., anticipated joy or regret). We discuss the theoretical differences between the…
The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.
This article presents a critique of a number of shortcomings with the technology acceptance model (TAM) and points to specific remedies in each case. In addition, I present a model for the purposes of providing a foundation for a paradigm shift. The model consists first of a decision making core (goal desire → goal intention → action desire → action intention) that is grounded in basic decision making variables/processes of a universal nature. Th…
How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions
Building on prior research studying effortful decision making and enactment processes (Bagozzi, Dholakia, & Basuroy, 2003; BDB), we identify and provide an in‐depth understanding of two specific self‐regulatory strategies: (1) formulating an implementation plan, and (2) remembering past actions, that decision makers can use in facilitating enactment of effortful decisions. The results of three experiments, in which the decision maker's goal and s…
Antecedents and purchase consequences of customer participation in small group brand communities
The Bases of Goal Setting in the Self-regulation of Hypertension
We apply a new methodology to investigate goal setting by hypertensive patients that uncovers the reasons why people have a goal to manage hypertension or not (e.g. to reduce/maintain one's current blood pressure). The reasons are found to consist of superordinate goals in support of one's focal hypertension goal and the hierarchical mental network underlying the superordinate goals. We show that, not only do such superordinate goals influence pa…
Inter-role Relationships in Hospital-based Pharmacy and Therapeutics Committee Decision Making
The interdependencies of Pharmacy and Therapeutics Committee members in 222 teaching hospitals were studied by use of the social relations model. Cooperation, influence, frustration and enjoyment were studied among four-person subgroups chosen from the five roles recommended for hospitals by the American Society of Hospital Pharmacists: physician-chair, physician-nonchair, pharmacist, nurse and administrator. The results show that the elicitation…
A social influence model of consumer participation in network- and small-group-based virtual communities
The distinction between desires and intentions
Within attitude theory the concepts of desires and intentions are not differentiated but are often treated as synonyms. However, we argue that there are theoretical reasons for distinguishing between desires and intentions, and we articulate three main criteria, perceived performability , action‐connectedness , and temporal framing , that differentiate between the two constructs. Two studies are reported to test the distinction. Study 1 ( n = 188…
Validating the Relationship Qualities of Influence and Persuasion With the Family Social Relations Model
Influence and persuasion are related, fundamental constructs in interpersonal communication. Both display the relationship qualities of interdependence, bidirectionality, reciprocity, and multiple levels of analysis. Yet, empirical validation of these relationship qualities is lacking, largely due to an absence of appropriate methods and statistical procedures. This article uses the family social relations model (SRM) to test for the personal rel…
The Self-Regulation of Attitudes, Intentions, and Behavior
Richard P. Bagozzi, The Self-Regulation of Attitudes, Intentions, and Behavior, Social Psychology Quarterly, Vol. 55, No. 2, Special Issue: Theoretical Advances in Social Psychology (Jun., 1992), pp. 178-204
Trying to Consume
An important but relatively neglected area of consumer behavior—the pursuit of goals—is addressed. Two recent modifications of the Fishbein model are discussed, and an extension is introduced to better explain goal pursuit. Major revisions include (1) specification of three dimensions of attitude—toward success, failure, and the process of trying, (2) the incorporation of self-efficacy judgments as expectations of success and failure, and (3) ref…
Attitudes, intentions, and behavior
Development and Test of a Theory of Technological Learning and Usage
Beliefs, attitudes, and intentions are important factors in the adoption of computer technologies. While contemporary representations have focused on explaining the act of using computers, the role of learning to use the computer needs to be better understood within the overall adoption process. Inadequate learning can curtail the adoption and use of a potentially productive system. We introduce a new theoretical model, the theory of trying, in w…
Future‐oriented emotions
We distinguish between two kinds of future‐oriented emotions (anticipatory and anticipated) and investigate their behavioral effects. Anticipatory emotions are currently experienced due to the prospect of a future event (e.g., hope or fear). Anticipated emotions, on the other hand, are expected to be experienced in the future if certain events do or do not occur (e.g., anticipated joy or regret). We discuss the theoretical differences between the…
Multitrait-Multimethod Matrices in Consumer Research
This article examines three alternative procedures for analyzing multitrait-multimethod matrices: the Campbell-Fiske procedure, confirmatory factor analysis, and the direct product model. The implicit assumptions, as well as the strengths and weaknesses, of each approach are presented and their implications discussed. It is proposed that one should carefully examine model assumptions, individual parameters, and various diagnostic indicators, as w…
Attitude organization and the attitude–behavior relationship
The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship
It was hypothesized that the degree of intention formation moderates the way in which attitudes influence behavior. Degree of intention formation ― how well-formed intentions are ― was manipulated by facilitating or disrupting the process of intention formation in a field experiment
The distinction between desires and intentions
Within attitude theory the concepts of desires and intentions are not differentiated but are often treated as synonyms. However, we argue that there are theoretical reasons for distinguishing between desires and intentions, and we articulate three main criteria, perceived performability , action‐connectedness , and temporal framing , that differentiate between the two constructs. Two studies are reported to test the distinction. Study 1 ( n = 188…
How effortful decisions get enacted
Building on recent research examining the influence of decision making on subsequent goal striving and decision enactment, we consider and elaborate on the mechanisms through which effortful decisions are made, maintained, and enacted. Our proposed framework builds on the Dholakia and Bagozzi ( 2002 ) model, distinguishes between two important types of intentions and desires, and shows that the motivation‐mustering function of the decision proces…
Assessing Construct Validity in Personality Research
Domestic food practices
Multiple Routes for Social Influence
Richard P. Bagozzi, Kyu-Hyun Lee, Multiple Routes for Social Influence: The Role of Compliance, Internalization, and Social Identity, Social Psychology Quarterly, Vol. 65, No. 3 (Sep., 2002), pp. 226-247
An investigation into the role of intentions as mediators of the attitude-behavior relationship
Fertility as Consumption
The study of fertility is one of the few subject matters common to all disciplines in the social sciences. Yet, little agreement exists as to why families have the number of children they do. This article synthesizes existing theories, critically analyses supporting research, and suggests new directions for study
Toward a general theory of fertility
A general theory of fertility is derived hypothesizing that the demand for children is primarily an outcome of social psychological processes within the family, subject to certain socioeconomic constraints. Two broad social psychological processes are posited as determinants of fertility. The first suggests that the attitudes or tastes of family members influence the demand for children. The second maintains that the nature of the husband-wife in…
On the Concept of Intentional Social Action in Consumer Behavior
The purpose of this article is to encourage research on the social aspects of consumer behavior, particularly as found in groups of consumers and manifested through group action. Based on work by leading contemporary philosophers, a new concept of social facts is presented that is grounded in the way members of a group see themselves and the implications of this for group action. Group action, in turn, is shown to require different conceptual sch…
Consequences of the Black Sense of Self
In this study, the authors proposed that African Americans, unlike their European American counterparts, fashion a sense of self with a more collectivistic focus. Moreover, it was hypothesized that Black self-constructs should have a marked influence on a range of outcomes. Using a sample of African American adults, the influence of a multifaceted Black self-construct (African self-consciousness, ethnic identity, and Black identity) was examined …
State versus Action Orientation and the Theory of Reasoned Action
This article investigates how the individual difference variable of state versus action orientation moderates the pattern of relationships among constructs in the theory of reasoned action. State orientation refers to a low capacity for the enactment of action-related mental structures, whereas action orientation refers to a high capacity for this type of enactment. A field study was conducted in the context of consumers' self-reported usage of c…
The Construct Validity of Measures of the Tripartite Conceptualization of Punishment Attitudes
This study examined whether retribution, deterrence, and rehabilitation are three distinct components of global punishment attitudes. Three verbal measures of each component were independently constructed using the Likert method of eliminated ratings, Thurstonc's method of equal appearing intervals, and Guilford's self-rating procedure. Administration of these nine scales on 188 respondents yielded a 9 × 9 multitrait-multimethod matrix. The tradi…
The Bases of Goal Setting in the Self-regulation of Hypertension
We apply a new methodology to investigate goal setting by hypertensive patients that uncovers the reasons why people have a goal to manage hypertension or not (e.g. to reduce/maintain one's current blood pressure). The reasons are found to consist of superordinate goals in support of one's focal hypertension goal and the hierarchical mental network underlying the superordinate goals. We show that, not only do such superordinate goals influence pa…
Further thoughts on the validity of measures of elation, gladness, and joy
The construct validity of measures of elation, gladness, and joy are examined in a reanalysis of data originally published in de Rivera et al
Marketing as Exchange
The level of effort required for behaviour as a moderator of the attitude–behaviour relation
It was hypothesized that the manner in which attitudes influence behaviour is moderated by the level of effort required to perform a behaviour. The effort needed was manipulated in a field experiment by varying the difficulty of getting access to the attitude object. When the behaviour required substantial effort, the mediating role of intentions was strong, and attitudes had only indirect effects on behaviour, consistent with the theory of reaso…
Attitude organization and the attitude-behavior relation
Marketing as Exchange
The exchange concept is a key factor in understanding the expanding role of marketing.
Populism and Lynching in Louisiana
Toward a general theory of fertility
A general theory of fertility is derived hypothesizing that the demand for children is primarily an outcome of social psychological processes within the family, subject to certain socioeconomic constraints. Two broad social psychological processes are posited as determinants of fertility. The first suggests that the attitudes or tastes of family members influence the demand for children. The second maintains that the nature of the husband-wife in…
Marketing as Exchange
Fertility as Consumption
The study of fertility is one of the few subject matters common to all disciplines in the social sciences. Yet, little agreement exists as to why families have the number of children they do. This article synthesizes existing theories, critically analyses supporting research, and suggests new directions for study
"Comments on "Fertility as Consumption
Attitude organization and the attitude-behavior relationship
Attitude organization and the attitude–behavior relationship
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
The author comments on Fornell and Larcker's article in the February 1981 issue of JMR. He indicates some limitations of the analyses, pinpoints where they can be misleading, and introduces some new notions.
An Examination Of The Validity Of Two Models Of Attitude
A structural equation methodology is used to assess the reliability and validity of expectancy-value and semantic differential measures of attitude toward the act of donating blood. Hypotheses as to the internal consistency and the convergent, concurrent, discriminant, predictive, and nomological validities of responses are tested in the context of a quasi-experiment performed on 284 students, faculty, and staff. Semantic differential attitudes a…
Canonical Correlation Analysis As A Special Case Of A Structural Relations Model
Canonical correlation analysis is commonly considered to be a general model for most parametric bivariate and multivariate statistical methods. Because of its capability for handling multiple criteria and multiple predictors simultaneously, canonical correlation analysis has a great deal of appeal and has also enjoyed increasing application in the behavioral sciences. However, it has also been plagued by several serious shortcomings. In particula…
Attitudes, intentions, and behavior
Fertility, labor force participation, and tastes
Issues in the Application of Covariance Structure Analysis
Journal Article Issues in the Application of Covariance Structure Analysis: A Further Comment Get access Richard P. Bagozzi Richard P. Bagozzi Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 4, March 1983, Pages 449–450, https://doi.org/10.1086/208939 Published: 01 March 1983 Article history Received: 01 December 1982 Published: 01 March 1983
Labor Force Participation and Fertility
The nature of the relationship between labor force participation and fertility is examined for 172 families comprising a marriage cohort. The results show that labor force participation and fertility are spuriously related in that they are under the common influence of sex-role norms, attitudes toward the wife working, and the value or importance of children for the spouses. Comparisons are made among social psychological models, wherein either t…
Attitude organization and the attitude-behavior relation
Attitude organization and the attitude-behavior relation
Social Contingencies in the Attitude Model
This study investigates a number of contingent consistency hypotheses within the context of the attitude model. The effect offelt normative pressure on intentions is found to be contingent (in an interaction sense) on the potencylvisibility of the social context and the individual's needfor approval. However, need for approval does not moderate the relationships between attitude toward the act and intentions or between expectancy-value reactions …
Individual and couple tastes for children
On the evaluation of structural equation models
An Investigation of the Relationship Between Work and Family Size Decisions over Time
This longitudinal study finds that wife's labor force participation and family size are spuriously correlated. Research data are from the Panel Study of Young Married Couples collected by the Survey Research Laboratory of the University of Illinois. The sample represents a marriage cohort. In 1972, a list of couples married in August of that year and residing in the Chicago metropolitan area was provided by the Illinois Office of Vital Records. O…
User Acceptance of Computer Technology
Computer systems cannot improve organizational performance if they aren't used. Unfortunately, resistance to end-user systems by managers and professionals is a widespread problem. To better predict, explain, and increase user acceptance, we need to better understand why people accept or reject computers. This research addresses the ability to predict peoples' computer acceptance from a measure of their intentions, and the ability to explain thei…
The Degree of Intention Formation as a Moderator of the Attitude-Behavior Relationship
It was hypothesized that the degree of intention formation moderates the way in which attitudes influence behavior. Degree of intention formation ― how well-formed intentions are ― was manipulated by facilitating or disrupting the process of intention formation in a field experiment
An investigation into the role of intentions as mediators of the attitude-behavior relationship
Assessing method variance in multitrait-multimethod matrices
Psychology (66 works) · Social Psychology (55 works) · Social Psychology (27 works) · Computer Science (24 works) · Behavioral Health and Interventions (21 works) · Social and Intergroup Psychology (20 works) · Cultural Differences and Values (19 works) · Sociology (18 works) · Structural equation modeling (16 works) · Mathematics (13 works)