Moniek Buijzen
Biographic Data
| ID | 150734 |
|---|---|
| NAME | Moniek Buijzen |
| GIVEN NAMES | Moniek |
| FAMILY NAME | Buijzen |
| SIGNATURE | BUIJZEN M |
| AFFILIATIONS | Radboud University Nijmegen |
| ORCID | 0000-0003-3780-0856 |
| VERIFIED | Yes |
| TOTAL WORKS | 62 |
| TOTAL CITATIONS | 136 |
| AUTHOR COUNT | 62 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 6 |
Designing influential social media campaigns with adolescents in the Netherlands
Social media play a central role in adolescents’ everyday lives and exert meaningful influence on their emotions, thoughts, and behaviors. Because of this influence potential, these platforms are increasingly leveraged for prosocial digital campaigns aimed at promoting positive youth development. Yet, little is known about how adolescents’ own influence expertise can inform such efforts. To address this gap, we partnered with 70 adolescents (12–1…
A Match Made in Language
it is expressed. This is a missed opportunity, as youth-relevant health communication requires attention to both style and content. Digital communication environments enable such adaptation by making users' linguistic patterns visible and available for personalization. Yet little is known about how adolescents respond to health messages written in a similar linguistic style, or how such similarity is best operationalized. Addressing these gaps, t…
Why we believe in superfoods
Introduction Belief in the benefits of so-called superfoods is widespread, yet little is known about what drives these beliefs, particularly for lesser-known products like moringa. Methods Two studies investigated how individual predispositions and information processing styles shape attitudes toward moringa among consumers unfamiliar with it. Study 1 ( N = 322) used a correlational design to examine the role of superfoods attitudes, personality …
Let’s get critical! The effects of facilitated peer discussions on Dutch adolescents’ perceptions of risk behavior in entertainment media and real life
Research suggests that critical peer discussions about media portrayals of risk behavior can contribute to adolescents having more critical interpretations of these portrayals, as well as lower perceived social norms regarding real-life risk behavior. However, critical peer discussions rarely occur spontaneously. Therefore, this study investigates how facilitated peer discussions contribute to adolescents’ (n = 237, 50.2% girls, mean age = 15.43)…
The influence of a porn literacy intervention on explicit and implicit attitudes
Mainstream pornography presumably influences explicit and implicit attitudes. This study presents a media literacy intervention specifically for pornography in form of a short video (3 min.) highlighting that pornography is effortfully constructed. After exposing 80 adults between 18 and 33 (60% female) to mainstream pornography, it was experimentally tested if the porn literacy intervention (compared to a matched control video) decreased perceiv…
Mediated risks through rose-tinted glasses? Exploring barriers and boosters to critical deconstructions of mediated risk behavior by Dutch adolescents
Given the potential for media portrayals to affect adolescents’ cognitions regarding risk behaviors and the importance of message interpretation processes, this study investigates how adolescents give meaning to media portrayals of risk behavior (e.g., alcohol, smoking, drugs, sex, and reckless behavior) and which factors play a role within this process through 7 focus groups followed by 50 individual interviews with adolescents. Findings indicat…
Risk on Demand? A Quantitative Content Analysis of the Portrayal of Risky Health Behaviors in Popular on Demand Content
Video on Demand (VOD) has become the most popular way for adolescent viewers to consume entertainment media, often without parental supervision. Given the potential for modeling, this study aims to investigate the prevalence and nature with which risky health behaviors are portrayed in popular VOD programs. A quantitative content analysis of trending programs (N = 529) from popular VOD-platforms investigated the prevalence, co-occurrence, tone, s…
The effect of a multi-component school-based social network intervention on children’s body mass index
Objective: Schools are considered an important setting for stimulating healthy weight. The current study is unique in examining effects of a multi-component school-based social network intervention on children’s body mass index z-scores (zBMI).Methods: Four schools were randomly allocated to one of four conditions: a social network intervention using influence agents focusing on water consumption, physical activity, a combination of the two, or a…
Children’s vulnerability to advertising
Children’s vulnerability to advertising has been the subject of social and political debate for many years. In comparison with adults, children (up to 12 years old) are thought to be more vulnerable when confronted with advertising and, consequently, more sensitive to its impact. The rationale behind this common assumption is that advertising literacy has not fully developed in children, and that they are therefore less capable of recognizing the…
Moral Beauty During the Covid-19 Pandemic
In this study, we examined whether adolescents helped others during the COVID-19 pandemic and how stories in the media inspired them in doing so. Using an online daily diary design, 481 younger adolescents ( M = 15.29, SD = 1.76) and 404 older adolescents ( M = 21.48, SD = 1.91) were followed for 2 weeks. Findings from linear mixed effects models demonstrated that feelings of being moved by stories in the media were related to giving emotional su…
Parents’ perceptions of parental consent procedures for social science research in the school context
Typically, parents or other legal guardians are asked for an active declaration that the participation of their child in scientific research is informed and voluntary. However, asking for active parental consent leads to lower quality studies and passive parental consent might be preferable. In this study, we used an online survey in which parents ( N = 156) watched video vignettes of multiple types of research in the classroom and asked them to …
Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility
This study aimed to investigate whether children’s advertising literacy activation affects their susceptibility to advertising and if this relationship is moderated by inhibitory control. In an experiment among 48 children aged 10–13 years old, we made a distinction between children’s conceptual advertising literacy (i.e., knowledge of advertising) and attitudinal advertising literacy (i.e., critical attitude toward advertising). By using a withi…
Arranging the fruit basket
This study investigated the contents and linguistic styles that adolescents use in their dietary communications on social media. The main aim of the study was to describe adolescents' social media communication practices with regards to diet, in order to better understand dietary social influences and how to effectively intervene in them. The current study made use of an online communication dataset (N = 72,384 messages) of adolescents in primary…
The influence of sources in violent news on fright and worry responses of children in the Netherlands
Children display fright and worry responses to violent news. Including involved children, non-involved children or experts as sources in children’s news is assumed to reduce these negative effects. However, exemplification theory gives reason to question whether particularly the use of involved children indeed has a reassuring effect. To test this, an experiment was conducted among 237 children (8–13 y/o). They were randomly exposed to a news vid…
The relationship between online vigilance and affective well-being in everyday life
Through communication technology, users find themselves constantly connected to others to such an extent that they routinely develop a mind-set of connectedness. This mind-set has been defined as online vigilance. Although there is a large body of research on media use and well-being, the question of how online vigilance impacts well-being remains unanswered. In this preregistered study, we combine experience sampling and smartphone logging to ad…
Development and testing of the advertising literacy activation task
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Shielding SNS content from parents
Emerging adults are increasingly “unfriending” their parents on Social Networking Sites (SNS). A survey among 300 emerging adults who recently moved out of the parental home investigated whether family communication patterns were related to shielding of SNS content from parents and whether perceived undesirability of privacy invasion mediated this relation. Structural equation modeling analyses showed that emerging adults from high conformity-ori…
The effects of group centrality and accountability on conformity to cyber aggressive norms
Cyber aggression in messaging apps often involves a group-based process of conformity to aggressive norms. To date, no empirical research has investigated this psychological process and its determinants. Therefore, this study reports two experiments that examined the effects of group centrality (the subjective importance of a social group) and accountability (being accountable for one's actions) on conformity to cyber aggressive norms. Additional…
Remember the motivationally-relevant appeals? The influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Unhealthy foods advertisements often use motivationally-relevant appeals – i.e., stimuli with survival benefits, linked to hedonic consumption or social eating contexts. These stimuli automatically attract mental resources, resulting in memorable advertisements that can influence consumers’ choices and well-being. Aiming to prevent obesity and encourage healthy lifestyles, we examined the usability of these appeals to promote healthy foods to you…
Behind the policy frontline in the Netherlands during the Corona crisis
From the onset of the Corona crisis, a specific policy challenge was identified in the Netherlands: How to motivate young people to adhere to the behavioral measures, such as physical distancing? Young people have an important role to play in stopping the virus from spreading, but they may be more difficult to reach and less motivated and able to adhere to the guidelines than adults. Mid-March, Moniek Buijzen was invited to consult the behavioral…
Promoting water consumption among Dutch children
NTR, NL6905, Registered 9 January 2018, https://www.trialregister.nl/trial/6905
Promoting water consumption among children
Objective: To test the effectiveness of a social network intervention (SNI) to improve children’s healthy drinking behaviours. Design: A three-arm cluster randomised control trial design was used. In the SNI, a subset of children were selected and trained as ‘influence agents’ to promote water consumption–as an alternative to sugar-sweetened beverages (SSB)–among their peers. In the active control condition, all children were simultaneously expos…
Dark and Bright Patterns in Cookie Consent Requests
Dark patterns are (evil) design nudges that steer people’s behaviour through persuasive interface design. Increasingly found in cookie consent requests, they possibly undermine principles of EU privacy law. In two preregistered online experiments we investigated the effects of three common design nudges (default, aesthetic manipulation, obstruction) on users’ consent decisions and their perception of control over their personal data in these situ…
A social identity perspective on conformity to cyber aggression among early adolescents on WhatsApp
Cyber aggressive behaviors such as nonconsensual image sharing, nasty comments, and social exclusion frequently take place on WhatsApp. These behaviors often involve group processes, where adolescents conform to peers’ behaviors. WhatsApp is pre‐eminently suited for group‐communication among adolescents, and, thus, may facilitate conformity to such behaviors. However, research on conformity on WhatsApp is scarce. Therefore, the aim of this study …
How media appeals depicting social eating contexts increase the appetitive motivational processing of healthy foods
Introducing the PCMC Model
There is a vital need for an updated evaluation of children's and adolescents' changing commercial media environment. In this article, we introduce an investigative framework for young people's processing of commercial media content (PCMC) that can deal with current and future developments in the media landscape. To develop this framework, we (a) introduce an integrated model of young people's persuasion processing, adopting a developmental persp…
Associations between children's television advertising exposure and their food consumption patterns
The role of attentional bias in the effect of food advertising on actual food intake among children
Children’s cognitive responses to constructive television news
Given the importance of news in preparing children for their role as active citizens in society, insight into how negative news can be delivered to children most optimally is warranted. In this regard, this study examined the usefulness of constructive news reporting (i.e. solution-based news stories including positive emotions). An experiment ( N = 281 children, 9–13 years old) was conducted to investigate how constructive, compared to nonconstr…
Enhancing children’s vegetable consumption using vegetable-promoting picture books. The impact of interactive shared reading and character–product congruence
Observing Purchase-Related Parent-Child Communication in Retail Environments
In a quantitative observation study, we unobtrusively examined purchase-related communication between 0- to 12-year-old children and their parents (N= 269 dyads) during supermarket and toy store visits. The aims of the study were to determine (a) the development of purchase-related parent-child communication (i.e., children's purchase influence attempts, their coercive behavior, parent-initiated communication) and (b) the relative influence of di…
Correcting Misperceptions
Some people stick to beliefs that do not align with scientific consensus when faced with science communication that contradicts those misperceptions. Two preregistered experiments (total N = 1,256) investigated the causal role of motivated reasoning in the effectiveness of correcting misperceptions. In both experiments, accuracy-driven reasoning led to a larger corrective effect of a science communication message than reasoning driven by directio…
Comparing the measurement of different social networks
Background: Technological progress has enabled researchers to use new unobtrusive measures of relationships between actors in social network analysis. However, research on how these unobtrusive measures of peer connections relate to traditional sociometric nominations in adolescents is scarce. Therefore, the current study compared traditional peer nominated networks with more unobtrusive measures of peer connections: Communication networks that c…
Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising
This study develops and tests a model of children's critical processing of advertising. Within this model, 2 paths to reduced advertising susceptibility (i.e., attitude toward the advertised brand) were hypothesized: a cognitive path and an affective path. The secondary aim was to compare these paths for different thought verbalization processes: think-aloud and thought-listing. The model was tested on a sample of 8- to 12-year-old children (N = …
Dark and Bright Patterns in Cookie Consent Requests
Dark patterns are (evil) design nudges that steer people’s behaviour through persuasive interface design. Increasingly found in cookie consent requests, they possibly undermine principles of EU privacy law. In two preregistered online experiments we investigated the effects of three common design nudges (default, aesthetic manipulation, obstruction) on users’ consent decisions and their perception of control over their personal data in these situ…
This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
As heavy media users, adolescents are frequently exposed to embedded advertising formats such as brand placements. Because this may lead to unwitting persuasion, regulations prescribe disclosure of brand placements. This study aimed to increase our understanding of the effects of disclosing television brand placements and disclosure duration on adolescents' persuasion knowledge (i.e., recognition of brand placement as being advertising, understan…
How media appeals depicting social eating contexts increase the appetitive motivational processing of healthy foods
Development and Validation of the Psychological Well-Being Scale for Children (PWB-c)
Research into children’s psychological well-being is scarce and fragmented. To be able to study the predictors of children’s psychological well-being and advance the field, a reliable and valid measure is needed. In studies among adults, psychological well-being (PWB) is commonly measured along six dimensions (environmental mastery, personal growth, purpose in life, self-acceptance, autonomy, and positive relations with others) using Ryff’s PWB s…
Promoting toddlers’ vegetable consumption through interactive reading and puppetry
A social network-based intervention stimulating peer influence on children's self-reported water consumption
Parents’ perceptions of parental consent procedures for social science research in the school context
Typically, parents or other legal guardians are asked for an active declaration that the participation of their child in scientific research is informed and voluntary. However, asking for active parental consent leads to lower quality studies and passive parental consent might be preferable. In this study, we used an online survey in which parents ( N = 156) watched video vignettes of multiple types of research in the classroom and asked them to …
A social identity perspective on conformity to cyber aggression among early adolescents on WhatsApp
Cyber aggressive behaviors such as nonconsensual image sharing, nasty comments, and social exclusion frequently take place on WhatsApp. These behaviors often involve group processes, where adolescents conform to peers’ behaviors. WhatsApp is pre‐eminently suited for group‐communication among adolescents, and, thus, may facilitate conformity to such behaviors. However, research on conformity on WhatsApp is scarce. Therefore, the aim of this study …
Investigating the impact of a health game on implicit attitudes towards food and food choice behaviour of young adults
Developing a Typology of Humor in Audiovisual Media
The main aim of this study was to develop and investigate a typology of humor in audiovisual media. We identified 41 humor techniques, drawing on Berger's (1976, 1993) typology of humor in narratives, audience research on humor preferences, and an inductive analysis of humorous commercials. We analyzed the content of 319 humorous television commercials to investigate (a) whether and how humor techniques cluster into higher order humor categories …
Parental Mediation of Undesired Advertising Effects
The aim of this study was to investigate the effectiveness of various types of parental mediation of 3 potentially undesired effects of television advertising. In a survey among 360 parent–child dyads with children in the 8 to 12 years age range, we investigated how different styles of advertising mediation (active vs. restrictive) and family consumer communication (concept-oriented vs. socio-oriented) moderated the relations between the children…
Adult Mediation of Television Advertising Effects
A Test of Three Alternative Hypotheses Explaining the Link between Children's Television Viewing and Weight Status
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Associations between children's television advertising exposure and their food consumption patterns
Observing Purchase-Related Parent-Child Communication in Retail Environments
In a quantitative observation study, we unobtrusively examined purchase-related communication between 0- to 12-year-old children and their parents (N= 269 dyads) during supermarket and toy store visits. The aims of the study were to determine (a) the development of purchase-related parent-child communication (i.e., children's purchase influence attempts, their coercive behavior, parent-initiated communication) and (b) the relative influence of di…
Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands
This study examines the age at which children reach adult levels of cognitive advertising competences. In a computer-assisted survey of 294 children (8-12 years) and 198 adults (18-30 years), we investigate at what age children reach adult levels of (1) advertising recognition, and (2) understanding of advertising's selling and persuasive intent. Our findings show that around the age of 9-10, most children have reached an adult level of advertisi…
Introducing the PCMC Model
There is a vital need for an updated evaluation of children's and adolescents' changing commercial media environment. In this article, we introduce an investigative framework for young people's processing of commercial media content (PCMC) that can deal with current and future developments in the media landscape. To develop this framework, we (a) introduce an integrated model of young people's persuasion processing, adopting a developmental persp…
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
It is widely assumed that advertising literacy makes children less susceptible to advertising effects. However, empirical research does not provide convincing evidence for this view. In this article, we explain why advertising literacy as it is currently defined (i.e., conceptual knowledge of advertising) is not effective in reducing children's advertising susceptibility. Specifically, based on recent insights on children's advertising processing…
The Intended and Unintended Effects of Advertising on Children
The effects of advertising on children have often been divided into two general types: intended effects (e.g., children's brand awareness, preferences, and purchase requests) and unintended effects (e.g., materialistic orientations, parent–child conflicts, and unhealthy eating habits). The first part of this chapter discusses theories of advertising processing. The second part reviews the literature on intended and unintended advertising effects.…
Think-Aloud Process Superior to Thought-Listing in Increasing Children's Critical Processing of Advertising
This study develops and tests a model of children's critical processing of advertising. Within this model, 2 paths to reduced advertising susceptibility (i.e., attitude toward the advertised brand) were hypothesized: a cognitive path and an affective path. The secondary aim was to compare these paths for different thought verbalization processes: think-aloud and thought-listing. The model was tested on a sample of 8- to 12-year-old children (N = …
Enhancing children’s vegetable consumption using vegetable-promoting picture books. The impact of interactive shared reading and character–product congruence
The Impact of Prosocial Television News on Children’s Prosocial Behavior
The aim of this experimental study was to examine whether prosocial behavior in television news affects children’s prosocial intentions and behaviors. In this study, 372 Dutch children (9–13 years old) participated. Children in the experimental condition were exposed to prosocial news showing children organizing a fundraising action for UNICEF. In the control condition, children were exposed to news about UNICEF in which no prosocial behavior was…
Media Exposure and Health in Europe
Attentional bias for food cues in advertising among overweight and hungry children
The role of attentional bias in the effect of food advertising on actual food intake among children
Introducing positive media psychology to the field of children, adolescents, and media
The field of children, adolescents, and media has predominantly focused on harmful media effects, for instance, concerning the potential harm of media violence. Although we recognize the relevance of that research, we propose that the balance in the field should be restored with research that also considers the beneficial effects of media exposure. In this essay we introduce positive media psychology to the arena of children, adolescents, and med…
A social network-based intervention stimulating peer influence on children's self-reported water consumption
Food advertising and eating behaviour in children
How do influence agents successfully promote health behaviours
Analyzing prisoners', law enforcement agents', and civilians' moral evaluations of The Sopranos
Children's Responses to Negative News
For a well-functioning democracy, it is crucial that children consume news. However, news can elicit overly negative emotions and discourage engagement in children. The question, therefore, is how news can be adapted to children’s sensitivities and needs but can still inform them. This study investigated whether constructive reporting (solution-based narratives including positive emotions) in news about negative events improved emotional response…
Promoting toddlers’ vegetable consumption through interactive reading and puppetry
This is Advertising! Effects of Disclosing Television Brand Placement on Adolescents
As heavy media users, adolescents are frequently exposed to embedded advertising formats such as brand placements. Because this may lead to unwitting persuasion, regulations prescribe disclosure of brand placements. This study aimed to increase our understanding of the effects of disclosing television brand placements and disclosure duration on adolescents' persuasion knowledge (i.e., recognition of brand placement as being advertising, understan…
Promoting Water Consumption on a Caribbean Island
Sugar-sweetened beverage (SSB) consumption and the associated childhood obesity are major concerns in the Caribbean, creating a need for interventions promoting water consumption as a healthy alternative. A social network-based intervention (SNI) was tested among Aruban children to increase their water consumption and behavioral intention to do so and, consequently, to decrease SSB consumption and the associated behavioral intention. In this stud…
Psychology (57 works) · Social Psychology (37 works) · Developmental psychology (24 works) · Media Influence and Health (22 works) · Child Development and Digital Technology (20 works) · Advertising (19 works) · Medicine (19 works) · Computer Science (18 works) · Behavioral Health and Interventions (17 works) · Impact of Technology on Adolescents (17 works)