Carl Jon Way Ng
Biographic Data
| ID | 157572 |
|---|---|
| NAME | Carl Jon Way Ng |
| GIVEN NAMES | Carl Jon Way |
| FAMILY NAME | Ng |
| SIGNATURE | NG C J W |
| AFFILIATIONS | Lancaster University |
| ORCID | 0000-0002-2497-5529 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 35 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Shadow education signage and educational subjectivity
Shadow education, particularly private supplementary tutoring, has become a prominent feature of competitive, high-stakes schooling systems. Situated within Singapore’s meritocratic educational context, where educational success is seen as the product of strategic planning, this article examines the semiotic landscape of a shopping mall housing a dense concentration of tuition centres. Through an analysis of tuition-related signage emplaced acros…
Neoliberal recontextualizations and legitimations in a post-Confucian state
While neoliberal ethos has seen a consistent spread and reterritorialization beyond its Anglo-American roots, the specific inflections of neoliberalism and its discourse have had to be recontextualized to fit with context-specific values and structures of government/governance. Adopting a critical discourse-analytic approach, this paper looks at the case of Singapore to probe the discursive moves and tropes deployed to communicate and legitimate …
You are your only limit
This article considers the role of affect in university branding in a context of neoliberal higher education, by way of examining the semiotic landscape of the Singapore Management University concourse. Contemporary branding often involves stimulating stakeholder/audience investments of meaning and affect into the brand, thereby appropriating consumers' affective labour for brand-building and communications. Adopting a discourse-analytic approach…
Skilling the nation, empowering the citizen
This paper focuses on what is referred to as the SkillsFuture initiative as the most current crystallization of the Singapore government’s lifelong learning policy, and the state-sponsored discourse associated with it. Adopting a critical discourse-analytic approach, the study examines a data set that cuts across various genres and media (i.e. political speeches, Internet website, video clips), covering both linguistic and (moving) visual instant…
Performing brand identity
Through a discourse-analytic case study, this paper traces the socio-historical development of Singapore to examine how the branding trajectory and discourse of Singapore’s university sector from the 1990s to the present day have been shaped by an evolving local and transnational discursive-ideological landscape. It provides an empirical demonstration of the unfolding of the logic of neoliberal marketization seen across the globe, but here, parti…
Deliberate Conventional Metaphor in Images
Recent discussions on the use of metaphor have centered on how it may be used in a way that has been said to require mandatory attention to the fact that it is metaphorical, resulting in what has come to be known as deliberate metaphor (Steen, 2008). While metaphor deliberateness and conventionality/novelty are conceptually distinct, associations are likely to exist in practice. This article focuses on the deliberate use of conventional metaphor …
Semioticizing Capitalism in Corporate Brand Enactment
Corporate organizations, in their corporate branding efforts, often associate or imbue themselves with values and attributes like dynamism, competitiveness and empowerment, which are reflective of post-Fordist, neoliberal capitalist ideology. This article examines how such values are semioticized by a particular group of organizations – Singapore's corporatized universities – as they enact their corporate brands both verbally and visually, specif…
You are your only limit
This article considers the role of affect in university branding in a context of neoliberal higher education, by way of examining the semiotic landscape of the Singapore Management University concourse. Contemporary branding often involves stimulating stakeholder/audience investments of meaning and affect into the brand, thereby appropriating consumers' affective labour for brand-building and communications. Adopting a discourse-analytic approach…
Skilling the nation, empowering the citizen
This paper focuses on what is referred to as the SkillsFuture initiative as the most current crystallization of the Singapore government’s lifelong learning policy, and the state-sponsored discourse associated with it. Adopting a critical discourse-analytic approach, the study examines a data set that cuts across various genres and media (i.e. political speeches, Internet website, video clips), covering both linguistic and (moving) visual instant…
Semioticizing Capitalism in Corporate Brand Enactment
Corporate organizations, in their corporate branding efforts, often associate or imbue themselves with values and attributes like dynamism, competitiveness and empowerment, which are reflective of post-Fordist, neoliberal capitalist ideology. This article examines how such values are semioticized by a particular group of organizations – Singapore's corporatized universities – as they enact their corporate brands both verbally and visually, specif…
Neoliberal recontextualizations and legitimations in a post-Confucian state
While neoliberal ethos has seen a consistent spread and reterritorialization beyond its Anglo-American roots, the specific inflections of neoliberalism and its discourse have had to be recontextualized to fit with context-specific values and structures of government/governance. Adopting a critical discourse-analytic approach, this paper looks at the case of Singapore to probe the discursive moves and tropes deployed to communicate and legitimate …
Performing brand identity
Through a discourse-analytic case study, this paper traces the socio-historical development of Singapore to examine how the branding trajectory and discourse of Singapore’s university sector from the 1990s to the present day have been shaped by an evolving local and transnational discursive-ideological landscape. It provides an empirical demonstration of the unfolding of the logic of neoliberal marketization seen across the globe, but here, parti…
Deliberate Conventional Metaphor in Images
Recent discussions on the use of metaphor have centered on how it may be used in a way that has been said to require mandatory attention to the fact that it is metaphorical, resulting in what has come to be known as deliberate metaphor (Steen, 2008). While metaphor deliberateness and conventionality/novelty are conceptually distinct, associations are likely to exist in practice. This article focuses on the deliberate use of conventional metaphor …
Semioticizing Capitalism in Corporate Brand Enactment
Corporate organizations, in their corporate branding efforts, often associate or imbue themselves with values and attributes like dynamism, competitiveness and empowerment, which are reflective of post-Fordist, neoliberal capitalist ideology. This article examines how such values are semioticized by a particular group of organizations – Singapore's corporatized universities – as they enact their corporate brands both verbally and visually, specif…
Skilling the nation, empowering the citizen
This paper focuses on what is referred to as the SkillsFuture initiative as the most current crystallization of the Singapore government’s lifelong learning policy, and the state-sponsored discourse associated with it. Adopting a critical discourse-analytic approach, the study examines a data set that cuts across various genres and media (i.e. political speeches, Internet website, video clips), covering both linguistic and (moving) visual instant…
Performing brand identity
Through a discourse-analytic case study, this paper traces the socio-historical development of Singapore to examine how the branding trajectory and discourse of Singapore’s university sector from the 1990s to the present day have been shaped by an evolving local and transnational discursive-ideological landscape. It provides an empirical demonstration of the unfolding of the logic of neoliberal marketization seen across the globe, but here, parti…
You are your only limit
This article considers the role of affect in university branding in a context of neoliberal higher education, by way of examining the semiotic landscape of the Singapore Management University concourse. Contemporary branding often involves stimulating stakeholder/audience investments of meaning and affect into the brand, thereby appropriating consumers' affective labour for brand-building and communications. Adopting a discourse-analytic approach…
Neoliberal recontextualizations and legitimations in a post-Confucian state
While neoliberal ethos has seen a consistent spread and reterritorialization beyond its Anglo-American roots, the specific inflections of neoliberalism and its discourse have had to be recontextualized to fit with context-specific values and structures of government/governance. Adopting a critical discourse-analytic approach, this paper looks at the case of Singapore to probe the discursive moves and tropes deployed to communicate and legitimate …
Shadow education signage and educational subjectivity
Shadow education, particularly private supplementary tutoring, has become a prominent feature of competitive, high-stakes schooling systems. Situated within Singapore’s meritocratic educational context, where educational success is seen as the product of strategic planning, this article examines the semiotic landscape of a shopping mall housing a dense concentration of tuition centres. Through an analysis of tuition-related signage emplaced acros…
Sociology (6 works) · Political science (5 works) · Law (4 works) · Linguistics (4 works) · Politics (4 works) · Socioeconomic Development in Asia (4 works) · Aesthetics (3 works) · Context (archaeology (3 works) · Ethos (3 works) · Governmentality (3 works)