Jordan J Louviere

Biographic Data

ID219461
NAMEJordan J Louviere
GIVEN NAMESJordan J
FAMILY NAMELouviere
SIGNATURELOUVIERE J J
AFFILIATIONSUniversity of Technology Sydney
ORCID0000-0001-7688-164X
VERIFIEDYes
TOTAL WORKS53
TOTAL CITATIONS184
AUTHOR COUNT53
EDITOR COUNT0
FIRST PUBLICATION YEAR1973
LATEST PUBLICATION YEAR2025
H-INDEX8

  • Discrete choice experiments

    Open AccessReed M Reynolds, Lucy Popova et al.ARTICLEFrontiers in Communication2025

    Experiments are widely used in communication research to help establish cause and effect, however, studies published in communication journals rarely use discrete choice experiments (DCEs). DCEs have become a mainstay in fields such as behavioral economics, medicine, and public policy, and can be used to enhance research on the effects of message attributes across a wide range of domains and modalities. DCEs are powerful for disentangling the inf…

  • Own-price and cross-price elasticities of demand for cigarettes and waterpipe tobacco in three Eastern Mediterranean countries

    Open AccessAzizeh Chalak, Rima Nakkash et al.ARTICLETobacco Control2021

    Background Waterpipe tobacco smoking rates in the Eastern Mediterranean region are among the highest worldwide, yet little evidence exists on its economics. Estimates of demand elasticities for tobacco products are largely limited to cigarettes. This study aimed to estimate own-price and cross-price elasticities of demand for cigarettes and waterpipe tobacco products in Lebanon, Jordan and Palestine. Methods A volumetric choice experiment was con…

  • Analysis of on-pack messages for e-liquids

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2021

    On-pack relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter ENDS uptake among susceptible non-smokers, occasional and former smokers. Communicating diverse messages via discrete channels could recognise heterogeneity among and between smokers and non-smokers

  • Assessing cigarette packaging and labelling policy effects on early adolescents

    Inti Barrientos-Gutierrez, Farahnaz Islam et al.ARTICLETobacco Control2020

    Increasing the size of HWLs and implementing plain packaging appear to reduce the appeal of cigarettes to early adolescents. Countries should adopt these policies to minimise the impact of tobacco marketing

  • Testing Cessation Messages for Cigarette Package Inserts

    Open AccessJames F Thrasher, Farahnaz Islam et al.ARTICLEInternational Journal of…2018

    This study assessed smokers' responses to different smoking cessation topics and imagery for cigarette package inserts. Adult smokers from Canada ( n = 1000) participated in three discrete choice experiments (DCEs): DCE 1 assessed five cessation benefit topics and five imagery types; DCE 2 assessed five messages with tips to improve cessation success and five imagery types; DCE 3 assessed four reproductive health benefits of cessation topics and …

  • Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2018

    FCVs appeal more to non-smokers than to smokers, and more to non-daily smokers than to daily smokers. They thus appear likely to recruit non-smokers and potentially increase overall smoking prevalence. Policy responses include ensuring standardised packaging legislation disallows FCVs by specifically regulating the appearance and design of tobacco products, or introducing bespoke regulation that addresses the threat posed by FCVs

  • Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers

    Philip Gendall, Christine Eckert et al.ARTICLETobacco Control2017

    Illustrating the harms smoking causes to vulnerable groups may reduce the temporal distance and perceived control over smoking that young adults use to rationalise health warnings. Introducing more diverse warnings could recognise heterogeneity within smoker and susceptible non-smoker populations, and complement warnings featuring long-term health harms

  • Evaluation of strategies to communicate harmful and potentially harmful constituent (HPHC) information through cigarette package inserts

    Ramzi G Salloum, Jordan J Louviere et al.ARTICLETobacco Control2017

    Numeric HPHC information on inserts appears to produce misunderstandings that some cigarettes are less harmful than others. Furthermore, brief narratives that link HPHCs to smoking-related disease may promote cessation versus communications that do not explicitly link HPHCs to disease

  • Estimation of Broad-Scale Tradeoffs in Community Policing Policies

    Open AccessRichard T Carson, Jordan J LouviereARTICLEJournal of Benefit-Cost Analysis2017Cited by: 1References: 2

    This paper looks at how to measure the tradeoffs in monetary terms that the public is prepared to make with respect to adoption of different community policing options. The approach advanced is a discrete choice experiment in which survey respondents face different policing options which can be described by a set of attributes ranging from costs to outcomes. The main contribution of this paper is to show how to go beyond the usual characterizatio…

  • Measurement Theory

    Open AccessJordan J LouviereCHAPTERInternational Encyclopedia of the…2015

  • Best-Worst Scaling

    Open AccessJordan J Louviere, Terry N Flynn et al.BOOKBest-Worst Scaling2015

    Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing…

  • Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

    Philip Gendall, Christine Eckert et al.ARTICLETobacco Control2015

    These two experiments suggest standardised packaging and larger warning labels could have a similar overall effect on adult New Zealand smokers as a 5% tobacco price increase. The findings provide further evidence for the efficacy of standardised packaging, which focuses primarily on reducing youth initiation, and suggest this measure will also bring notable benefits to adult smokers

  • Effects of brand variants on smokers’ choice behaviours and risk perceptions

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2015

    Some descriptors significantly enhance the appeal of tobacco products among different groups of smokers and may undermine plain packaging's dissuasive intent. Policymakers should explicitly regulate variant names to avoid the 'poetry on a package' evident in Australia. Options include disallowing new descriptors, limiting the number of descriptors permitted or banning descriptors altogether

  • Dissuasive cigarette sticks

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2015

    Dissuasive sticks could enhance the effect of standardised packaging, particularly among older smokers who are often more heavily addicted and resistant to change. Countries introducing standardised packaging legislation should take the opportunity to denormalise the appearance of cigarette sticks, in addition to removing external tobacco branding from packs and increasing the warning size

  • A comparison of on-pack Quitline information formats

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2014

    Reformatting Quitline information could improve its visual salience and readability and capitalise on the dissonance that pictorial warning labels and plain packaging create. Enhancing stimuli that may prompt smokers to try and quit, affirming their decision to do so and prompting the use of cessation support could increase the number and success of quit attempts

  • Mixed integration of individual background, attitudes and tastes for landscape management

    Open AccessBegoña Á Farizo, Jordan J Louviere et al.ARTICLELand Use Policy2014References: 32

  • Teacher Retention and Attrition

    John Buchanan, Anne Prescott et al.ARTICLEAustralian Journal of Teacher…2013

    The provision and maintenance of quality teachers is a matter of priority for the profession. Moreover, teacher attrition is costly to the profession, to the community and to those teachers who leave feeling disillusioned. There is a need to investigate the experiences of early career teachers to consider how these issues contribute to decisions about staying in or leaving the profession. This paper reports on an aspect of a larger study on teach…

  • Best worst discrete choice experiments in health

    Open AccessEmily Lancsar, Jordan J Louviere et al.ARTICLESocial Science & Medicine2013Cited by: 11References: 38

  • Schwartz Values Clusters in the United States and China

    Open AccessJohn Alan Lee, Julie Anne Lee et al.ARTICLEJournal of Cross-Cultural…2011Cited by: 5References: 33

    People differ in the importance they place on values. However, most research has selected a few values and examined their relationships with one or more variable(s) of interest. The current research differs as it examined subgroups of people who differ in the importance they attached to Schwartz's values. Data collected from matched samples of adult international travelers (Study 1) and young adults (Study 2) produced very similar subgroups in th…

  • The Generalized Multinomial Logit Model

    Denzil G Fiebig, Michael P Keane et al.ARTICLEMarketing Science2010

    The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a number of fields, especially marketing, health economics, and industrial organization. In most applications of the model, the vector of consumer utility weights on product attributes is assumed to have a multivariate normal (MVN) distribution in the population. Thus, some consumers care more about some attributes than others, and the IIA property of multinomial logi…

  • Discrete Choice Experiments Are Not Conjoint Analysis

    Open AccessJordan J Louviere, Terry N Flynn et al.ARTICLEJournal of Choice Modelling2010

  • Effects of dissuasive packaging on young adult smokers

    Janet Hoek, Chin Chin Wong et al.ARTICLETobacco Control2010

    Plain packs that feature large graphic health warnings are significantly more likely to promote cessation among young adult smokers than fully or partially branded packs. The findings support the introduction of plain packaging and suggest use of unbranded package space to feature larger health warnings would further promote cessation

  • Using discrete choice experiments to understand preferences for quality of life. Variance-scale heterogeneity matters

    Open AccessTerry Nicholas Flynn, Jordan J Louviere et al.ARTICLESocial Science & Medicine2010Cited by: 13References: 3

  • Modelling consumer choice behaviour in space tourism

    Open AccessGeoffrey I Crouch, Timothy M Devinney et al.ARTICLETourism Management2009Cited by: 13References: 22

  • Conducting Discrete Choice Experiments to Inform Healthcare Decision Making

    Open AccessEmily Lancsar, Jordan J Louviere et al.ARTICLEPharmacoEconomics2008