Sofie Møller Bjerrisgaard
Biographic Data
| ID | 223263 |
|---|---|
| NAME | Sofie Møller Bjerrisgaard |
| GIVEN NAMES | Sofie Møller |
| FAMILY NAME | Bjerrisgaard |
| SIGNATURE | BJERRISGAARD S M |
| AFFILIATIONS | University of Southern Denmark |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Consumer-brand assemblages in advertising
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Consumer-brand assemblages in advertising
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Consumer-brand assemblages in advertising
This paper discusses how the use of tattoos in advertising renders diverse brand–consumer assemblages visible. In considering advertising practitioners as professionals of entanglement, the paper emphasizes the embeddedness of practitioners’ use of tattoo symbolism in institutionalized marketing systems and in the cultural history of tattooing. In accordance with the recent emphasis on the importance of material devices for understanding contempo…
Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Brand identity (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Fashion and Cultural Textiles (1 works) · Identity (music (1 works) · Media, Gender, and Advertising (1 works)