May-Chiun Lo
Biographic Data
| ID | 278336 |
|---|---|
| NAME | May-Chiun Lo |
| GIVEN NAMES | May-Chiun |
| FAMILY NAME | Lo |
| SIGNATURE | LO M |
| AFFILIATIONS | Faculty of Economics and Business, Universiti Malaysia Sarawak (UNIMAS), Sarawak, Malaysia |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 2 |
Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve
Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotourism site in Sarawak, namely, Semenggoh Nature Reserve by considering the moderating effect of the destination image. A total of 157 international and dom…
Impact of Destination Image on Tourist Satisfaction
Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Survey data was collected from tourists who visited key tourist attractions in Kuching, Sarawak. SmartPLS 3 was applied to assess the developed model based…
Antecedents of Destination Image in Natural Protected Area
Ecotourism is a nature-oriented tourism idea that is flourishing and with promising outlook. The present study attempts to explore the importance of local communities' attitude, carrying capacity and destination attractiveness & resources towards destination image by adopting perceived value as a moderator on examining the antecedents on destination image. Data were collected from 146 tourists who have visited Bako National Park, Sarawak. The res…
Endowed and Created Resources Towards Ecotourism Competitiveness
The richness of natural areas in Malaysia leads ecotourism to become one of the rapidly growing industries within the nation. The present study aims to discover the impacts of endowed and created resources on ecotourism competitiveness from both domestic and international tourists' perspectives. 189 respondents had completed the questionnaire and WarpPLS 6.0 was used to test the model created. The results revealed that endowed resources (e.g. nat…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Chinese or Malay-Medium Schools? A Study of Factors Influencing Chinese Parents' Choice of Primary Schools in Sarawak, Malaysia
This study examined factors that influence Chinese parents' choice of medium in primary schools in Sarawak, Malaysia. A questionnaire that was based on the Theory of Planned Behaviour was administered to investigate the influence of attitudes towards school, social pressure (subjective norms) and perceived behavioural control on parents' intentions for school choice. The survey was conducted with 397 Chinese respondents who had children in one of…
Self-efficacy and sustainable rural tourism development
The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability…
Quality of Work Life and Turnover Intention
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Self-efficacy and sustainable rural tourism development
The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability…
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Chinese or Malay-Medium Schools? A Study of Factors Influencing Chinese Parents' Choice of Primary Schools in Sarawak, Malaysia
This study examined factors that influence Chinese parents' choice of medium in primary schools in Sarawak, Malaysia. A questionnaire that was based on the Theory of Planned Behaviour was administered to investigate the influence of attitudes towards school, social pressure (subjective norms) and perceived behavioural control on parents' intentions for school choice. The survey was conducted with 397 Chinese respondents who had children in one of…
Quality of Work Life and Turnover Intention
Market Orientation and Organizational Performance
Orientation plays a vital role for organizations to compete to create sustainable competitive advantage. The objective of this study is to examine the relationship between market orientation (MO) and organizational performance (OP) with service quality (SQ) as a moderator in the context of the hotel industry in Malaysia. MO and OP were conceptualized as three- and two-dimensional constructs, respectively, whereas SQ, which consists of two-dimensi…
Quality of Work Life and Turnover Intention
Self-efficacy and sustainable rural tourism development
The future of the tourism industry is dependent on local communities’ ability to develop and sustain tourism developments, especially in sensitive rural areas. But there is limited research on this topic to guide tourism authorities and governments. In particular, few studies have studied sustainable rural tourism development from the perspective of the local communities. Therefore, this study examines local communities’ views on their capability…
Rural tourism quality of services
Despite the importance of quality of services in the rural tourism sector, it is somewhat surprising that little study has been done to delve into the fundamental contributive factors that contribute to quality of services from the tourists’ perceptions. This is the first known study undertaken with a view to understand the fundamental contributive factors (i.e. climate change, carrying capacity, relaxation environment, and community support) fro…
Chinese or Malay-Medium Schools? A Study of Factors Influencing Chinese Parents' Choice of Primary Schools in Sarawak, Malaysia
This study examined factors that influence Chinese parents' choice of medium in primary schools in Sarawak, Malaysia. A questionnaire that was based on the Theory of Planned Behaviour was administered to investigate the influence of attitudes towards school, social pressure (subjective norms) and perceived behavioural control on parents' intentions for school choice. The survey was conducted with 397 Chinese respondents who had children in one of…
Antecedents of Destination Image in Natural Protected Area
Ecotourism is a nature-oriented tourism idea that is flourishing and with promising outlook. The present study attempts to explore the importance of local communities' attitude, carrying capacity and destination attractiveness & resources towards destination image by adopting perceived value as a moderator on examining the antecedents on destination image. Data were collected from 146 tourists who have visited Bako National Park, Sarawak. The res…
Endowed and Created Resources Towards Ecotourism Competitiveness
The richness of natural areas in Malaysia leads ecotourism to become one of the rapidly growing industries within the nation. The present study aims to discover the impacts of endowed and created resources on ecotourism competitiveness from both domestic and international tourists' perspectives. 189 respondents had completed the questionnaire and WarpPLS 6.0 was used to test the model created. The results revealed that endowed resources (e.g. nat…
Impact of Destination Image on Tourist Satisfaction
Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Survey data was collected from tourists who visited key tourist attractions in Kuching, Sarawak. SmartPLS 3 was applied to assess the developed model based…
Controllable drivers that influence tourists’ satisfaction and revisit intention to Semenggoh Nature Reserve
Ecotourism is a foremost promoted tourism product by the Malaysian government and significantly contributed to rural communities’ income. The objective of this study was to explore the empirical evidence of the relationships among service quality, satisfaction, and revisit intention to an ecotourism site in Sarawak, namely, Semenggoh Nature Reserve by considering the moderating effect of the destination image. A total of 157 international and dom…
Business (7 works) · Geography (7 works) · Psychology (7 works) · Cruise Tourism Development and Management (6 works) · Diverse Aspects of Tourism Research (6 works) · Marketing (6 works) · Tourism (6 works) · Destinations (5 works) · Social Psychology (4 works) · Computer Science (3 works)