Matthew H Zimmerman
Biographic Data
| ID | 292483 |
|---|---|
| NAME | Matthew H Zimmerman |
| GIVEN NAMES | Matthew H |
| FAMILY NAME | Zimmerman |
| SIGNATURE | ZIMMERMAN M H |
| AFFILIATIONS | Mississippi State University |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
African Basketball in Photographs
The purpose of this research was to examine how the BAL utilizes Instagram in presenting the league and promoting its players. The researchers used a content analysis method to examine the posts on the account. They found that the BAL primarily used Instagram to post-game highlights and league news rather than post about sponsors or corporate social responsibility activities. It appeared that the BAL featured athletes based on success, rather tha…
Social Media Scholarship in Sport Studies and College Athletes’ Name, Image, and Likeness Opportunities
The passage of name, image, and likeness (NIL) laws in individual states within the United States has provided intercollegiate athletes opportunities to potentially profit from their personal NIL in a free marketplace. Concurrently, the NCAA (National Collegiate Athletic Association) also allowed college athletes to utilize their NIL rights. Thus far, most college athletes’ NIL deals for payments are for posts on the athletes’ own social media ch…
On the “Basketball Africa League”
The inaugural season of the National Basketball Association–supported Basketball Africa League (BAL) featured 12 teams from the African continent, competing in a Champions League-style competition. This brand-new professional endeavor featured player rosters mandated to feature a certain number of players from each of the countries in which the individual teams were based, with rosters also including a small number of foreign players. Proceeding …
“You Had One Job!” A Case Study of Maladaptive Parasocial Interaction and Athlete Maltreatment in Virtual Spaces
This research explored maladaptive parasocial interaction (PSI) expressed toward Chicago Bears kicker Cody Parkey after he missed a potential game-winning field goal in the 2019 NFL (National Football League) playoffs. Using a sample of 512 tweets posted during the week after the game, qualitative analysis revealed that maladaptive PSI manifested in the following ways: criticism, threats, anger, and support. The results help better illuminate the…
Female athletes find a place for expression on Instagram
Mainstream US media coverage of female athletes has decreased in recent years, but a viable alternative for these athletes to increase exposure is engagement through social media. Social media offer female athletes the ability to present a preferred image directly to fans, while also contradicting traditional gendered depictions. Utilizing self-presentation as a conceptual framework, this exploratory study sought to examine how the top ten most f…
Fragments of us, fragments of them
International sporting events often lead people to define protagonists and antagonists in the simplest of terms: the in-group is the home-nation team and the out-group is any other nation attempting to thwart the potential success of the home nation. This analysis involves the classification of 7498 comments rendered via the social media platform Twitter during the four 2014 FIFA World Cup matches involving the United States. Contrary to many oth…
Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues
As technology advances, new forms of in-game advertising (IGA) executions continue to be developed. What was once simply a static advertisement has expanded to include verbal mentions of the brands placed within the games. While research has examined brand awareness of IGA, what has yet to be determined is the effectiveness of IGA which features these verbal cues. Therefore, this study examined the brand awareness levels of IGA which featured a v…
Fragments of us, fragments of them
International sporting events often lead people to define protagonists and antagonists in the simplest of terms: the in-group is the home-nation team and the out-group is any other nation attempting to thwart the potential success of the home nation. This analysis involves the classification of 7498 comments rendered via the social media platform Twitter during the four 2014 FIFA World Cup matches involving the United States. Contrary to many oth…
On the “Basketball Africa League”
The inaugural season of the National Basketball Association–supported Basketball Africa League (BAL) featured 12 teams from the African continent, competing in a Champions League-style competition. This brand-new professional endeavor featured player rosters mandated to feature a certain number of players from each of the countries in which the individual teams were based, with rosters also including a small number of foreign players. Proceeding …
Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues
As technology advances, new forms of in-game advertising (IGA) executions continue to be developed. What was once simply a static advertisement has expanded to include verbal mentions of the brands placed within the games. While research has examined brand awareness of IGA, what has yet to be determined is the effectiveness of IGA which features these verbal cues. Therefore, this study examined the brand awareness levels of IGA which featured a v…
Fragments of us, fragments of them
International sporting events often lead people to define protagonists and antagonists in the simplest of terms: the in-group is the home-nation team and the out-group is any other nation attempting to thwart the potential success of the home nation. This analysis involves the classification of 7498 comments rendered via the social media platform Twitter during the four 2014 FIFA World Cup matches involving the United States. Contrary to many oth…
Female athletes find a place for expression on Instagram
Mainstream US media coverage of female athletes has decreased in recent years, but a viable alternative for these athletes to increase exposure is engagement through social media. Social media offer female athletes the ability to present a preferred image directly to fans, while also contradicting traditional gendered depictions. Utilizing self-presentation as a conceptual framework, this exploratory study sought to examine how the top ten most f…
“You Had One Job!” A Case Study of Maladaptive Parasocial Interaction and Athlete Maltreatment in Virtual Spaces
This research explored maladaptive parasocial interaction (PSI) expressed toward Chicago Bears kicker Cody Parkey after he missed a potential game-winning field goal in the 2019 NFL (National Football League) playoffs. Using a sample of 512 tweets posted during the week after the game, qualitative analysis revealed that maladaptive PSI manifested in the following ways: criticism, threats, anger, and support. The results help better illuminate the…
On the “Basketball Africa League”
The inaugural season of the National Basketball Association–supported Basketball Africa League (BAL) featured 12 teams from the African continent, competing in a Champions League-style competition. This brand-new professional endeavor featured player rosters mandated to feature a certain number of players from each of the countries in which the individual teams were based, with rosters also including a small number of foreign players. Proceeding …
Social Media Scholarship in Sport Studies and College Athletes’ Name, Image, and Likeness Opportunities
The passage of name, image, and likeness (NIL) laws in individual states within the United States has provided intercollegiate athletes opportunities to potentially profit from their personal NIL in a free marketplace. Concurrently, the NCAA (National Collegiate Athletic Association) also allowed college athletes to utilize their NIL rights. Thus far, most college athletes’ NIL deals for payments are for posts on the athletes’ own social media ch…
African Basketball in Photographs
The purpose of this research was to examine how the BAL utilizes Instagram in presenting the league and promoting its players. The researchers used a content analysis method to examine the posts on the account. They found that the BAL primarily used Instagram to post-game highlights and league news rather than post about sponsors or corporate social responsibility activities. It appeared that the BAL featured athletes based on success, rather tha…
Psychology (6 works) · Advertising (5 works) · Business (5 works) · Sports, Gender, and Society (5 works) · Political science (4 works) · Sociology (4 works) · Athletes (3 works) · Law (3 works) · League (3 works) · Media Influence and Health (3 works)