Brighton Nyagadza
Biographic Data
| ID | 307709 |
|---|---|
| NAME | Brighton Nyagadza |
| GIVEN NAMES | Brighton |
| FAMILY NAME | Nyagadza |
| SIGNATURE | NYAGADZA B |
| AFFILIATIONS | University of Zimbabwe |
| ORCID | 0000-0001-7226-0635 |
| VERIFIED | Yes |
| TOTAL WORKS | 19 |
| TOTAL CITATIONS | 10 |
| AUTHOR COUNT | 19 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Integrating individual consciousness and indigenous culture to predict university students’ STIs preventive health behaviours
Introduction Sexually Transmitted Infections (STIs) remain a critical public health issue globally hence promotion of preventive health behaviors has been strongly envisaged. Although preventive health research has been evident, present literature overlooks the role of indigenous culture in regulating health behaviors especially in native African communities.Theory This study extends the theory of planned behavior (TPB) with Ubuntu and African re…
Bridging the Digital Technology Gender Gap
The digital technology gap presents significant challenges for women entrepreneurs in Mashonaland West, Zimbabwe. The study adopted interpretivism philosophy. Twenty-five women entrepreneur leaders with more expertise and knowledge of women entrepreneurship in the context of the study made up the study participants. Purposive sampling was chosen for qualitative data in this study. Qualitative data were analysed using thematic approach and the dat…
Covid-19 Lockdowns and Implications on the Informal Traders' Livelihoods in Zimbabwe
Though lockdown restrictions were critical in slowing down the pandemic, there is a need to explore their implications on livelihoods of informal traders, especially in heavily informalised economies like Zimbabwe. In this study, we explore the implications of lockdowns on the livelihoods of informal traders in an urban setup in Zimbabwe. We used a qualitative research approach to explore the implications of lockdowns on informal traders' livelih…
Agritourism in Africa
This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa. Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, …
Building positive Zimbabwean tourism festival, event and destination brand image and equity
This article aims to explore the concept of tourism festival and event destination branding and relate it to practices in Zimbabwean festivals and tourism events. The article is therefore based on the following objectives: to understand the concept of tourism festival, event and destination brand image in Zimbabwe; to explain its essence and importance in Zimbabwe; to explore the brand process by mainly looking at market analysis, brand developme…
Buttressing customer relationship management through digital transformation
As a way of buttressing customer relationship management, it is prudent that banks integrate digital transformation as a matter of urgency. To this end, our study’s objective was to establish the contribution of digital transformation on customer relationship management within the banking sector. Our study was hinged on Technology Acceptance Theory and the Identify, Differentiate, Interact and Customise Theory. The sample (348) for the study was …
Procurement practices, leadership style and employee-perceived service quality towards the perceived public health sector performance in Zimbabwe
The public sector performance can be judged through the ability to deliver expected service to residents within the community. The purpose of this study was to examine the influence of leadership style and employee-perceived service quality on perceived public health sector performance. Also, the study sought to understand whether procurement practices mediate the effect of leadership style on perceived service quality. A cross-sectional survey o…
Swimming Against the Tide
Informal trading in the town of Bindura, Zimbabwe is a competitive venture just like in other parts of the world. The competitiveness is characterized by young traders aged 18 to 24 years being elbowed out by those established in the business, hence, the study sought to interrogate the experiences of young informal traders. Employing a qualitative research framework with an interpretive philosophical dimension, the study established that young in…
Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access
Challenges hindering women entrepreneurship sustainability in rural livelihoods
The main purpose of this research is to examine the challenges hindering sustainability of women entrepreneurship in rural areas of Manicaland province, Zimbabwe. A qualitative research was conducted in Manicaland province in Zimbabwe. Data were collected through interviews from 30 women entrepreneurs in the various sectors of the economy. The respondents were specialised in vegetable vending, operating clothing flea markets and cross border trad…
Workplace diversity, equality and inclusivity in Zimbabwean labour market
The constructs of diversity and equality exist in literature, however, it is the purpose of this article to unpack findings from managing diversity, inclusivity and equality issues in the workplace with perspectives from the Zimbabwean labour market. It aims at addressing questions relating to whether there is an equal treatment legislation in Zimbabwe and its content, whether there are public debates about diversity, actors debating, empirical r…
The Fourth Industrial Revolution (4IR) in the Heart of the SDG Agenda
The world has reached the threshold of an absolute overhaul and reconfiguration of society and workplaces. The transformation is being caused by the Fourth Industrial Revolution (4 IR ), which is changing every facet of life, including education. The revolution is epitomised by breakthroughs in fields such as artificial intelligence, robotics, biotechnology and quantum computing, among others. This comes at a time when the United Nations has conc…
Digital disruption and global businesses’ viability under Covid-19 (Sars-CoV-2) pandemic
The purpose of this conceptual article is to explore the drivers behind digital disruption that have taken the whole globe by storm as a result of COVID-19 (SARS-CoV-2) pandemic. Motivation of the researcher in constructing the article was to logically alert the present-day and future-world business leaders on how to respond to the digital disruptive forces attributed to deadly viral pandemics like COVID-19. The current article is based on the Pr…
Fostering green economies in Africa through green marketing strategies for environmental sustainability
A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green marketing and environmental sustainability in Africa, as well as revealed potential gaps for future research. This literature review was conducted usi…
Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion
The research study explored the role of Public Relations (PR) elements such as seminars and speeches, digital media in creating a positive corporate image and corporate identity and explored how selected private colleges in Chitungwiza, Zimbabwe can leverage on publicity to boost students’ enrolment. Extant literature of PR was approached and the Hedging and Wedging theory of communication was used as the theoretical framework for the research. T…
Covid-19 impact on Zimbabwean agricultural supply chains and markets
The purpose of the article is to analyse the impact of COVID-19 on the agricultural supply chains and markets in Zimbabwe and subsequent effect on livelihoods. The research methodology that was applied is a systematic literature survey anchored on inductive research approach. This article is based on the systematic review of secondary data sources, such as journals, policy reports, as well as reports from national and international organizations.…
The Challenges Faced by Young Entrepreneurs in Informal Trading in Bindura, Zimbabwe
The objective of the study was to capture the challenges that are faced by young informal traders in Bindura town, Zimbabwe. The study was motivated by the lack of attention to the challenges faced by young informal traders by the governing authorities at local and national level. We believe our study extends the understanding of the challenges faced by young informal traders, drawing on their everyday experiences and the navigation of the comple…
Corporate storytelling for branding
There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations. If corporate stories for branding are negative, it can therefore be questioned to what extent they underprop or thwart internal stakeholders’ corporate brand perceptions. Due to this, there are theoretical and literature gaps existing related to corporate storytelling for branding and its in…
Search engine marketing and social media marketing predictive trends
The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature …
The Challenges Faced by Young Entrepreneurs in Informal Trading in Bindura, Zimbabwe
The objective of the study was to capture the challenges that are faced by young informal traders in Bindura town, Zimbabwe. The study was motivated by the lack of attention to the challenges faced by young informal traders by the governing authorities at local and national level. We believe our study extends the understanding of the challenges faced by young informal traders, drawing on their everyday experiences and the navigation of the comple…
Swimming Against the Tide
Informal trading in the town of Bindura, Zimbabwe is a competitive venture just like in other parts of the world. The competitiveness is characterized by young traders aged 18 to 24 years being elbowed out by those established in the business, hence, the study sought to interrogate the experiences of young informal traders. Employing a qualitative research framework with an interpretive philosophical dimension, the study established that young in…
Covid-19 Lockdowns and Implications on the Informal Traders' Livelihoods in Zimbabwe
Though lockdown restrictions were critical in slowing down the pandemic, there is a need to explore their implications on livelihoods of informal traders, especially in heavily informalised economies like Zimbabwe. In this study, we explore the implications of lockdowns on the livelihoods of informal traders in an urban setup in Zimbabwe. We used a qualitative research approach to explore the implications of lockdowns on informal traders' livelih…
Digital disruption and global businesses’ viability under Covid-19 (Sars-CoV-2) pandemic
The purpose of this conceptual article is to explore the drivers behind digital disruption that have taken the whole globe by storm as a result of COVID-19 (SARS-CoV-2) pandemic. Motivation of the researcher in constructing the article was to logically alert the present-day and future-world business leaders on how to respond to the digital disruptive forces attributed to deadly viral pandemics like COVID-19. The current article is based on the Pr…
Search engine marketing and social media marketing predictive trends
The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature …
Corporate storytelling for branding
There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations. If corporate stories for branding are negative, it can therefore be questioned to what extent they underprop or thwart internal stakeholders’ corporate brand perceptions. Due to this, there are theoretical and literature gaps existing related to corporate storytelling for branding and its in…
Search engine marketing and social media marketing predictive trends
The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature …
Fostering green economies in Africa through green marketing strategies for environmental sustainability
A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green marketing and environmental sustainability in Africa, as well as revealed potential gaps for future research. This literature review was conducted usi…
Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion
The research study explored the role of Public Relations (PR) elements such as seminars and speeches, digital media in creating a positive corporate image and corporate identity and explored how selected private colleges in Chitungwiza, Zimbabwe can leverage on publicity to boost students’ enrolment. Extant literature of PR was approached and the Hedging and Wedging theory of communication was used as the theoretical framework for the research. T…
Covid-19 impact on Zimbabwean agricultural supply chains and markets
The purpose of the article is to analyse the impact of COVID-19 on the agricultural supply chains and markets in Zimbabwe and subsequent effect on livelihoods. The research methodology that was applied is a systematic literature survey anchored on inductive research approach. This article is based on the systematic review of secondary data sources, such as journals, policy reports, as well as reports from national and international organizations.…
The Challenges Faced by Young Entrepreneurs in Informal Trading in Bindura, Zimbabwe
The objective of the study was to capture the challenges that are faced by young informal traders in Bindura town, Zimbabwe. The study was motivated by the lack of attention to the challenges faced by young informal traders by the governing authorities at local and national level. We believe our study extends the understanding of the challenges faced by young informal traders, drawing on their everyday experiences and the navigation of the comple…
Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access
Challenges hindering women entrepreneurship sustainability in rural livelihoods
The main purpose of this research is to examine the challenges hindering sustainability of women entrepreneurship in rural areas of Manicaland province, Zimbabwe. A qualitative research was conducted in Manicaland province in Zimbabwe. Data were collected through interviews from 30 women entrepreneurs in the various sectors of the economy. The respondents were specialised in vegetable vending, operating clothing flea markets and cross border trad…
Workplace diversity, equality and inclusivity in Zimbabwean labour market
The constructs of diversity and equality exist in literature, however, it is the purpose of this article to unpack findings from managing diversity, inclusivity and equality issues in the workplace with perspectives from the Zimbabwean labour market. It aims at addressing questions relating to whether there is an equal treatment legislation in Zimbabwe and its content, whether there are public debates about diversity, actors debating, empirical r…
The Fourth Industrial Revolution (4IR) in the Heart of the SDG Agenda
The world has reached the threshold of an absolute overhaul and reconfiguration of society and workplaces. The transformation is being caused by the Fourth Industrial Revolution (4 IR ), which is changing every facet of life, including education. The revolution is epitomised by breakthroughs in fields such as artificial intelligence, robotics, biotechnology and quantum computing, among others. This comes at a time when the United Nations has conc…
Digital disruption and global businesses’ viability under Covid-19 (Sars-CoV-2) pandemic
The purpose of this conceptual article is to explore the drivers behind digital disruption that have taken the whole globe by storm as a result of COVID-19 (SARS-CoV-2) pandemic. Motivation of the researcher in constructing the article was to logically alert the present-day and future-world business leaders on how to respond to the digital disruptive forces attributed to deadly viral pandemics like COVID-19. The current article is based on the Pr…
Buttressing customer relationship management through digital transformation
As a way of buttressing customer relationship management, it is prudent that banks integrate digital transformation as a matter of urgency. To this end, our study’s objective was to establish the contribution of digital transformation on customer relationship management within the banking sector. Our study was hinged on Technology Acceptance Theory and the Identify, Differentiate, Interact and Customise Theory. The sample (348) for the study was …
Procurement practices, leadership style and employee-perceived service quality towards the perceived public health sector performance in Zimbabwe
The public sector performance can be judged through the ability to deliver expected service to residents within the community. The purpose of this study was to examine the influence of leadership style and employee-perceived service quality on perceived public health sector performance. Also, the study sought to understand whether procurement practices mediate the effect of leadership style on perceived service quality. A cross-sectional survey o…
Swimming Against the Tide
Informal trading in the town of Bindura, Zimbabwe is a competitive venture just like in other parts of the world. The competitiveness is characterized by young traders aged 18 to 24 years being elbowed out by those established in the business, hence, the study sought to interrogate the experiences of young informal traders. Employing a qualitative research framework with an interpretive philosophical dimension, the study established that young in…
Agritourism in Africa
This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa. Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, …
Building positive Zimbabwean tourism festival, event and destination brand image and equity
This article aims to explore the concept of tourism festival and event destination branding and relate it to practices in Zimbabwean festivals and tourism events. The article is therefore based on the following objectives: to understand the concept of tourism festival, event and destination brand image in Zimbabwe; to explain its essence and importance in Zimbabwe; to explore the brand process by mainly looking at market analysis, brand developme…
Bridging the Digital Technology Gender Gap
The digital technology gap presents significant challenges for women entrepreneurs in Mashonaland West, Zimbabwe. The study adopted interpretivism philosophy. Twenty-five women entrepreneur leaders with more expertise and knowledge of women entrepreneurship in the context of the study made up the study participants. Purposive sampling was chosen for qualitative data in this study. Qualitative data were analysed using thematic approach and the dat…
Covid-19 Lockdowns and Implications on the Informal Traders' Livelihoods in Zimbabwe
Though lockdown restrictions were critical in slowing down the pandemic, there is a need to explore their implications on livelihoods of informal traders, especially in heavily informalised economies like Zimbabwe. In this study, we explore the implications of lockdowns on the livelihoods of informal traders in an urban setup in Zimbabwe. We used a qualitative research approach to explore the implications of lockdowns on informal traders' livelih…
Integrating individual consciousness and indigenous culture to predict university students’ STIs preventive health behaviours
Introduction Sexually Transmitted Infections (STIs) remain a critical public health issue globally hence promotion of preventive health behaviors has been strongly envisaged. Although preventive health research has been evident, present literature overlooks the role of indigenous culture in regulating health behaviors especially in native African communities.Theory This study extends the theory of planned behavior (TPB) with Ubuntu and African re…
Business (13 works) · Political science (12 works) · Marketing (10 works) · Public relations (9 works) · Sociology (9 works) · Qualitative research (7 works) · Economic growth (6 works) · Economics (6 works) · Psychology (5 works) · Social science (5 works)