Juan-José Igartua
Biographic Data
| ID | 328658 |
|---|---|
| NAME | Juan-José Igartua |
| GIVEN NAMES | Juan-José |
| FAMILY NAME | Igartua |
| SIGNATURE | IGARTUA J |
| AFFILIATIONS | Universidad de Salamanca |
| ORCID | 0000-0002-9865-2714 |
| VERIFIED | Yes |
| TOTAL WORKS | 43 |
| TOTAL CITATIONS | 131 |
| AUTHOR COUNT | 43 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Role of collective memory in anti-immigrant prejudice reduction
This research investigates the impact of non-narrative social media messages using Collective Memory (CM) arguments on reducing anti-immigrant prejudice, along with the role of visual images. An experiment ( N = 420) based on the Elaboration Likelihood Model and mediated intergroup contact with a 2 (CM cue: presence vs. absence) × 2 (visual imagery: text vs. text-image) factorial design was conducted within the context of Venezuelan migration to …
Hate Speech on Social Media
This study investigates the influence of toxic language in hate speech targeting immigrants, particularly through narrative formats like first-person X (Twitter) threads. Hate speech, defined as promotion of hatred based on personal or group characteristics, increasingly escalates on social media, impacting public attitudes and behaviors. While previous research has primarily focused on measuring the scope of hate speech through content analysis …
Testimonial immigration narratives' effects on identification, emotions and cognitions among different types of recipients
While there is an increasing interest in the study of testimonial narratives’ effects, there is still a lack of studies that simultaneously explore their mechanisms, differential impacts among various populations, and cross-cultural replications. In this study, we conducted an online pre-registered experiment in Spain (N = 1502) and subsequently replicated in Hungary (N = 960), to assess how native-born participants respond to immigration-related…
Psychological insight as an effect of inspiring narratives
This article presents the results of two experiments in which participants were exposed to audiovisual narratives (Study 1, N = 245) and to short written narratives (Study 2, N = 360) with high or low inspiring potential so as to validate a measurement instrument to assess psychological insight (Psychological Insight Self-Report Scale). Insight is defined as a reception process involving sudden discovery and the sensation of experiencing a state …
The Effect of Similarity to a Transitional Role Model of an Entertainment–Education Narrative Designed to Improve Attitudes Toward Immigrants
This study addresses the factors that increase the persuasive impact of entertainment – education (EE) narrative messages designed to improve attitudes toward immigrants. Specifically, the effect of the demographic similarity between the protagonist of the narrative message (a transitional character) and the audience is studied. Three online experiments were carried out simultaneously in Greece (N = 286), Italy (N = 295), and Spain (N = 294) to e…
Mecanismos y efectos de los mensajes persuasivos de promoción de la higiene del sueño para el control del peso corporal
La promoción de comportamientos saludables se ha realizado tradicionalmente a través de mensajes persuasivos que entregan información sobre cifras o argumentos y son diseñados con un objetivo abiertamente persuasivo. No obstante, recientemente se han establecido otras estrategias como el uso de mensajes narrativos y de formatos mixtos (que combinan información y narran una historia). La evidencia no es concluyente sobre la eficacia de estas tres …
Fiction increases trust in Democracy
This study focuses on the impact of audiovisual fiction on trust in institutions, drawing on cultivation theory and narrative persuasion research. We test the effects of audiovisual representation of security institutions’ effectiveness in fighting crime on perceived performance of security institutions, trust in democracy, political interest, and political optimism, mediated by just-world beliefs and narrative transportation. 130 students from U…
Efectos de la modalidad de presentación de un mensaje de educación-entretenimiento de prevención del VIH
Introduction: This article presents the results of an experimental study that sought to contrast the effect of the entertainment education message (written versus audiovisual) on the cognitive processes of reception, as a function of the need for cognition. Method: 109 MSM participated, randomly distributed, in two experimental conditions (written versus audiovisual message). Results: We found that the need for cognition moderated the effect of m…
Usos sociales, beneficios socioeconómicos e indicadores en el patrimonio cultural
Los lugares de patrimonio cultural son espacios de encuentro en los cuales se socializan y validan los bienes culturales y se generan múltiples beneficios sociales. Sin embargo, la literatura académica sobre el patrimonio cultural ha presentado poca evidencia empírica acerca de la relación entre el patrimonio cultural y sus beneficios. El propósito de este artículo es evaluar la correlación estadística de tres indicadores de impacto muy frecuente…
Does Internet Use Promote Subjective Well-Being? Evidence from the Different Age Groups Based on CGSS 2017 Data
Mobile Internet technology has developed so rapidly that the Internet has become indispensable in everyday life. There is a continuous debate about the relationship between internet use and subjective well-being. In contrast to observing whether one has Internet access, this paper focuses on three dimensions of Internet usage: frequency of use, online relationship size, and Internet proficiency. Based on the Chinese nationwide data collected in 2…
It Happened to Me and It’s Serious”
The health crisis caused by COVID-19 resulted in societal breakdowns around the world. Our research is based on determining which features of testimonial messages are most relevant in increasing persuasive impact. An online experiment with a 2 (severity infection narrative: low vs. high) × 2 (infection target: narrative's protagonist vs. protagonist's father) between-subject factorial design was carried out. Young people between 18 and 28 years (…
Personal migrant stories as persuasive devices
The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial messages aimed at improving attitudes towards stigmatized immigrants. An experiment was conducted using a representative sample of 443 participants of Sp…
Using testimonial narratives to persuade people about artificial intelligence
This study addresses the factors that increase the persuasive impact of testimonial narrative messages on artificial intelligence (AI). In particular, the effect on two variables that, to date, have not been explored in this field is analyzed: the attitudes toward AI (positive versus ambivalent) expressed by the protagonist of the narrative message (a testimonial in audiovisual format) and the role of participants’ prior beliefs about AI. An onli…
Capítulo 6.2. El análisis de contenido y su aplicación a entornos web
En este texto son abordadas ciertas cuestiones relativas a una investigación sobre análisis de contenido de portales web municipales. Sin embargo, se ofrecen previamente una serie de nociones teóricas respecto al método empleado; una técnica sistemática, objetiva y cuantitativa cuya aplicabilidad a entornos web requiere, en comparación a otros medios tradicionales, de alguna precaución añadida.Por lo tanto, se espera que tras detallar algunas de …
Mediation, Moderation, and Conditional Process Analysis
This work provides a conceptual introduction to mediation, moderation, and conditional process analysis in psychological research. We discuss the concepts of direct effect, indirect effect, total effect, conditional effect, conditional direct effect, conditional indirect effect, and the index of moderated mediation index, while providing our perspective on certain analysis and interpretation confusions that sometimes arise in practice in this jou…
Los jóvenes se sumergen en Instagram. Un estudio desde la perspectiva de los usos y gratificaciones
This research will analyse the use of Instagram from the perspective of uses and gratifications theory. The goal of the study was to know the motives for using Instagram and the role of individual differences in relation to the intrusion of Instagram (understood as an attachment and excessive participation in that social network). An online survey was carried out in which 401 people between 18 and 36 years old (73.1% women) residing in Spain who …
Reduction of prejudice toward unaccompanied foreign minors through audiovisual narratives. Effects of the similarity and of the narrative voice
This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention to collaborate with an NGO that provides support to immigrants. With this goal in mind, an experime…
Personal narratives to improve attitudes towards stigmatized immigrants
This work addresses the study of factors that increase the persuasive efficacy of testimonial messages aimed at improving intergroup attitudes. The results of two online experiments ( N = 840) on the effect of empathy with, and similarity to, the protagonist in personal stories designed to improve attitudes towards immigrants are presented. In both studies, participants were given instructions to induce a certain exposure condition (empathy vs. a…
Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes
Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice) × 2 (message) factorial design was carried out. Participants (525 adult smokers) were randomly assigned to two experimental conditions (first-person…
How to Enhance the Effects of Mediated Intergroup Contact? Evidence from Four Countries
We bridge the theorizing on mediated and imagined contact and integrate these two contact forms in one sequence within a single design. We experimentally examine whether (1) encouraging people to imagine a positive intergroup encounter prior to reading a personal story of an outgroup member as well as (2) mediated contact with an outgroup member similar or dissimilar to the ingroup prototype, improve outgroup attitudes. We also test the affective…
How the interplay of imagined contact and first‐person narratives improves attitudes toward stigmatized immigrants
This article assesses the mechanisms whereby first‐person narratives featuring stigmatized immigrants improve outgroup attitudes and encourage intergroup contact among prejudiced individuals. We rely on a 2 (imagined contact vs. control) × 2 (similar vs. dissimilar message protagonist) experiment on a systematic sample of native British adults. Results show that encouraging imagined contact prior to reading a short testimonial featuring an immigr…
Implicaciones identitarias en la divulgación del patrimonio cultural a través de Internet
Esta investigación, centrada en el patrimonio de los municipios, procura señalar aquellos elementos culturales que, de manera latente, son reflejo de la identidad colectiva de las localidades a través de la red. Por tanto, se plantea que un sitio web municipal es un dispositivo identitario, construido sobre la base de objetos patrimoniales y sucesos históricos, que categorizan a un grupo social y, al mismo tiempo, lo diferencian de los demás cole…
A TV de Silvio Santos - estratégias mercadológicas na grade de programação do SBT
No Brasil, os concessionários de TV, teoricamente, mantêm um compromisso com o Governo Federal para que operem o espectro eletromagnético como um bem público, com ênfase em princípios educativos, artísticos, culturais e informativos. Em face destas constatações, o presente artigo visa a revelar o atual cenário de oferta de programas da emissora SBT em São Paulo, no estado do Rio Grande do Sul e na TV Aratu, afiliada do SBT na Bahia. Para tanto, r…
Tendencias actuales en los estudios cuantitativos en comunicación
Se revisan las principales tendencias analíticas en los estudios cuantitativos en comunicación. Se plantea que la emergencia de nuevas técnicas de análisis estadístico (por ejemplo, modelos multinivel), no sólo constituye un avance técnico, sino que afecta sustancialmente al desarrollo de la comunicación como disciplina científica y, en particular, influye de manera decisiva en la elaboración de teorías más sofisticadas
Influence of character type and narrative setting on character design for fictional television series
The importance of characters in fictional audiovisual productions has received much emphasis in research on media entertainment. However, despite the centrality of characters, analysis of the factors that influence their design is a topic that has scarcely been approached. The objective of this research study was to analyze the process of designing fictional audiovisual characters. Participants (N = 303) were audiovisual communication students wh…
Moderating Effect of Group Cue While Processing News on Immigration
Journal Article Moderating Effect of Group Cue While Processing News on Immigration: Is the Framing Effect a Heuristic Process? Get access Juan-José Igartua, Juan-José Igartua 1Department of Sociology and Communication, University of Salamanca, Campus Unamuno (Edificio FES), Salamanca, 37007 Spain Search for other works by this author on: Oxford Academic Google Scholar Lifen Cheng Lifen Cheng 1Department of Sociology and Communication, University…
Cognitive, Attitudinal, and Emotional Effects of News Frame and Group Cues, on Processing News About Immigration
This study aimed to contribute to the understanding of the mechanisms explaining the so-called framing effect. Experimental research (N = 355) was carried out with a 2 × 2 between-subjects factor design in which the news frame and group cues were manipulated in a news story on the consequences of the increase in immigration in Spain, and their impact on cognitive, attitudinal, and emotional variables was assessed. The results show that the type o…
Framing Immigration News in Spanish Regional Press
In this paper, an exploratory content analysis has been developed for a case study on the topic of immigration reported in the regional newspapers of the largest Spanish autonomous community, Castilla and Leon. This study based its research conceptualization on the framing theory in mass communication. In addition to usual issue frames and issue images, two framing devices were established for analytic variables – the index of importance and the …
La activación de la xenofobia en España. ¿Qué miden las encuestas
mutuo, que permita el crecimiento, desarrollo y evolución de nuestras sociedades
Analysis of the image of immigration in prime time television fiction
This article presents the results of a research study into the image of immigration as presented in television fiction, taking Cultivation Theory as a reference. Content analysis was performed on a representative sample of prime-time fictional programming broadcast in 2010 on six television channels. Results show that immigrant characters are under-represented and their construction is based on negative stereotypes. These results are discussed in…
Personal migrant stories as persuasive devices
The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial messages aimed at improving attitudes towards stigmatized immigrants. An experiment was conducted using a representative sample of 443 participants of Sp…
Reduction of prejudice toward unaccompanied foreign minors through audiovisual narratives. Effects of the similarity and of the narrative voice
This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention to collaborate with an NGO that provides support to immigrants. With this goal in mind, an experime…
How the interplay of imagined contact and first‐person narratives improves attitudes toward stigmatized immigrants
This article assesses the mechanisms whereby first‐person narratives featuring stigmatized immigrants improve outgroup attitudes and encourage intergroup contact among prejudiced individuals. We rely on a 2 (imagined contact vs. control) × 2 (similar vs. dissimilar message protagonist) experiment on a systematic sample of native British adults. Results show that encouraging imagined contact prior to reading a short testimonial featuring an immigr…
Testimonial immigration narratives' effects on identification, emotions and cognitions among different types of recipients
While there is an increasing interest in the study of testimonial narratives’ effects, there is still a lack of studies that simultaneously explore their mechanisms, differential impacts among various populations, and cross-cultural replications. In this study, we conducted an online pre-registered experiment in Spain (N = 1502) and subsequently replicated in Hungary (N = 960), to assess how native-born participants respond to immigration-related…
How to Enhance the Effects of Mediated Intergroup Contact? Evidence from Four Countries
We bridge the theorizing on mediated and imagined contact and integrate these two contact forms in one sequence within a single design. We experimentally examine whether (1) encouraging people to imagine a positive intergroup encounter prior to reading a personal story of an outgroup member as well as (2) mediated contact with an outgroup member similar or dissimilar to the ingroup prototype, improve outgroup attitudes. We also test the affective…
Personal narratives to improve attitudes towards stigmatized immigrants
This work addresses the study of factors that increase the persuasive efficacy of testimonial messages aimed at improving intergroup attitudes. The results of two online experiments ( N = 840) on the effect of empathy with, and similarity to, the protagonist in personal stories designed to improve attitudes towards immigrants are presented. In both studies, participants were given instructions to induce a certain exposure condition (empathy vs. a…
Fiction increases trust in Democracy
This study focuses on the impact of audiovisual fiction on trust in institutions, drawing on cultivation theory and narrative persuasion research. We test the effects of audiovisual representation of security institutions’ effectiveness in fighting crime on perceived performance of security institutions, trust in democracy, political interest, and political optimism, mediated by just-world beliefs and narrative transportation. 130 students from U…
Los jóvenes se sumergen en Instagram. Un estudio desde la perspectiva de los usos y gratificaciones
This research will analyse the use of Instagram from the perspective of uses and gratifications theory. The goal of the study was to know the motives for using Instagram and the role of individual differences in relation to the intrusion of Instagram (understood as an attachment and excessive participation in that social network). An online survey was carried out in which 401 people between 18 and 36 years old (73.1% women) residing in Spain who …
Imágenes de la inmigración a través de la fotografía de prensa. un análisis de contenido
Los datos que se presentan en este artículo son el resultado de un análisis de contenido sobre la representación visual de la inmigración a través de las fotografías presentes en los principales diarios españoles de ámbito nacional. Un estudio que es parte de un proyecto de investigación más amplio sobre el tratamiento informativo de la inmigración. A partir de los resultados obtenidos, y tomando la Teoría del Framing como base teórica, se puede …
Procesos de recepción y efectos socio-cognitivos de películas sobre inmigración. El papel moderador del prejuicio hacia inmigrantes
Se presentan los resultados de una investigación sobre el impacto de películas sobre inmigración en las actitudes hacia dicho colectivo. Se realizó un estudio cuasi-experimental con 142 estudiantes de Bachillerato, estableciéndose dos condiciones: ver una película que enfatizaba la discriminación y suscitaba reacciones de empatía hacia los inmigrantes (Poniente) o ver una película que enfatizaba el contacto intergrupal positivo (El Próximo Orient…
Imágenes de la inmigración a través de la fotografía de prensa. un análisis de contenido
Los datos que se presentan en este artículo son el resultado de un análisis de contenido sobre la representación visual de la inmigración a través de las fotografías presentes en los principales diarios españoles de ámbito nacional. Un estudio que es parte de un proyecto de investigación más amplio sobre el tratamiento informativo de la inmigración. A partir de los resultados obtenidos, y tomando la Teoría del Framing como base teórica, se puede …
Análisis de las producciones mediáticas en Brasil frente a las audiencias infanto-juveniles
Este artículo tiene el propósito de señalar el incumplimiento de la ley de radiodifusión de las emisoras de televisión abierta comercial en Brasil frente a la protección de los derechos de los niños y adolescentes a una producción y programación infantil de contenidos educativos. El consumo de televisión es la actividad principal de ocio de los niños. El 75,4% de la población infanto-juvenil brasileña reconoce la existencia de contenidos inapropi…
Influence of character type and narrative setting on character desing for fictional television series
The importance of characters in fictional audiovisual productions has received much emphasis in research on media entertainment. However, despite the centrality of characters, analysis of the factors that influence their design is a topic that has scarcely been approached. The objective of this research study was to analyze the process of designing fictional audiovisual characters. Participants (N = 303) were audiovisual communication students wh…
Identificación con los personajes y disfrute ante largometrajes de ficción. Una investigación empírica
La investigación sobre entretenimiento mediático ha teorizado que uno de los principales factores explicativos del disfrute de los formatos narrativos es la identificación con los personajes. Sin embargo es escasa la investigación empírica al respecto. Se presentan los resultados de una investigación cuantitativa en la que se entrevistó a 300 sujetos, a la salida de las salas de cine en las que se exhibían los largometrajes Mar adentro, El lobo y…
Imágenes de Latinoamérica en la prensa española. Una aproximación empírica desde la Teoría del Encuadre
Se presentan los resultados de una investigación de análisis de contenido sobre los encuadres noticiosos de la información publicada en la prensa española sobre Latinoamérica y los latinoamericanos. Dicho estudio forma parte de un proyecto de investigación más amplio sobre el tratamiento informativo de la inmigración. Los resultados obtenidos permiten afirmar que se están aplicando estrategias discursivas que fomentan una cierta correlación iluso…
Analysis of the image of immigration in prime time television fiction
This article presents the results of a research study into the image of immigration as presented in television fiction, taking Cultivation Theory as a reference. Content analysis was performed on a representative sample of prime-time fictional programming broadcast in 2010 on six television channels. Results show that immigrant characters are under-represented and their construction is based on negative stereotypes. These results are discussed in…
Violencia y televisión
George Gerbner, director del proyecto conocido como Indicadores Culturales, nos explica en esta entrevista el papel de la violencia en la televisión. El discurso, amparado en su teoría del cultivo, va más allá, pues enlaza con cuestiones más generales como el papel de la televisión en la sociedad y sus efectos socializadores. La televisión no determina nada sino que contribuye como agente cultural en muchos sentidos, es una de las afirmaciones qu…
Teorías sobre los efectos de la violencia en los medios
En este artículo se analiza el papel que cumplen los contenidos violentos y pornográficos, presentes en series de televisión y películas, como instrumentos de influencia social que pueden afectar a los comportamientos y a las actitudes de las personas. En primer lugar, se revisan las investigaciones que aportan evidencias empíricas sobre los efectos que la violencia de los medios ejerce en la conducta agresiva. También se revisan las investigacio…
El análisis del sistema de mensajes
Se presenta una descripción de la metodología utilizada por George Gerbner y su equipo para analizar la violencia en televisión. El proyecto de Indicadores Culturales, en el cual se inscribe el Análisis del Sistema de Mensajes, es el marco en el que se desarrolla el estudio de la violencia. Dicho proyecto surgió en respuesta a la situación de conflicto y violencia social en que vivía EE.UU. en los años sesenta. El denominado índice de violencia e…
Communication for health and Aids
This paper reviews the current state of the impact of entertainment-education contributions for AIDS prevention. Traditional information campaigns are being replaced by interventions based on narrative formats which merge entertainment with an educational content. The success of such interventions depends on the ability of the narrative formats to stimulate parasocial interaction and emotional involvement. It is also stated that one of the key fa…
La activación de la xenofobia en España. ¿Qué miden las encuestas
mutuo, que permita el crecimiento, desarrollo y evolución de nuestras sociedades
Moderating Effect of Group Cue While Processing News on Immigration
Journal Article Moderating Effect of Group Cue While Processing News on Immigration: Is the Framing Effect a Heuristic Process? Get access Juan-José Igartua, Juan-José Igartua 1Department of Sociology and Communication, University of Salamanca, Campus Unamuno (Edificio FES), Salamanca, 37007 Spain Search for other works by this author on: Oxford Academic Google Scholar Lifen Cheng Lifen Cheng 1Department of Sociology and Communication, University…
Identification with characters and narrative persuasion through fictional feature films
This article presents three studies examining the importance of identification with characters in research on media entertainment. In Study 1 it was found that identification with characters was associated with spectators' degree of enjoyment of feature films of different genres. Study 2 showed that identification with characters predicts the affective impact of a dramatic film and, also, it was associated with greater cognitive elaboration and a…
Framing Immigration News in Spanish Regional Press
In this paper, an exploratory content analysis has been developed for a case study on the topic of immigration reported in the regional newspapers of the largest Spanish autonomous community, Castilla and Leon. This study based its research conceptualization on the framing theory in mass communication. In addition to usual issue frames and issue images, two framing devices were established for analytic variables – the index of importance and the …
Cognitive, Attitudinal, and Emotional Effects of News Frame and Group Cues, on Processing News About Immigration
This study aimed to contribute to the understanding of the mechanisms explaining the so-called framing effect. Experimental research (N = 355) was carried out with a 2 × 2 between-subjects factor design in which the news frame and group cues were manipulated in a news story on the consequences of the increase in immigration in Spain, and their impact on cognitive, attitudinal, and emotional variables was assessed. The results show that the type o…
Changing Real-World Beliefs With Controversial Movies
Empirical research has found that exposure to specific fictional narratives exerts significant effects on attitudes and beliefs. However, there is little research about the persuasive impact of controversial movies. We present an experimental research study designed to analyze the attitudinal impact of one controversial film (Camino), according to narrative persuasion theoretical models. Because of its critical message toward Opus Dei, this film …
Narrando la inmigración
En este artículo, los autores analizan, a través de unpar de estudios basados en la teoría del encuadre oframing, la presencia de los encuadres noticiosos enlas noticias españolas sobre inmigración, así comosus efectos en las creencias y actitudes del públicohacia los inmigrantes. Los resultados de aquéllos,confirmaron que los encuadres tienen la capacidadde canalizar las respuestas cognitivas elaboradaspor el público, así como la de afectar su p…
Tendencias actuales en los estudios cuantitativos en comunicación
Se revisan las principales tendencias analíticas en los estudios cuantitativos en comunicación. Se plantea que la emergencia de nuevas técnicas de análisis estadístico (por ejemplo, modelos multinivel), no sólo constituye un avance técnico, sino que afecta sustancialmente al desarrollo de la comunicación como disciplina científica y, en particular, influye de manera decisiva en la elaboración de teorías más sofisticadas
Influence of character type and narrative setting on character design for fictional television series
The importance of characters in fictional audiovisual productions has received much emphasis in research on media entertainment. However, despite the centrality of characters, analysis of the factors that influence their design is a topic that has scarcely been approached. The objective of this research study was to analyze the process of designing fictional audiovisual characters. Participants (N = 303) were audiovisual communication students wh…
A TV de Silvio Santos - estratégias mercadológicas na grade de programação do SBT
No Brasil, os concessionários de TV, teoricamente, mantêm um compromisso com o Governo Federal para que operem o espectro eletromagnético como um bem público, com ênfase em princípios educativos, artísticos, culturais e informativos. Em face destas constatações, o presente artigo visa a revelar o atual cenário de oferta de programas da emissora SBT em São Paulo, no estado do Rio Grande do Sul e na TV Aratu, afiliada do SBT na Bahia. Para tanto, r…
Implicaciones identitarias en la divulgación del patrimonio cultural a través de Internet
Esta investigación, centrada en el patrimonio de los municipios, procura señalar aquellos elementos culturales que, de manera latente, son reflejo de la identidad colectiva de las localidades a través de la red. Por tanto, se plantea que un sitio web municipal es un dispositivo identitario, construido sobre la base de objetos patrimoniales y sucesos históricos, que categorizan a un grupo social y, al mismo tiempo, lo diferencian de los demás cole…
How to Enhance the Effects of Mediated Intergroup Contact? Evidence from Four Countries
We bridge the theorizing on mediated and imagined contact and integrate these two contact forms in one sequence within a single design. We experimentally examine whether (1) encouraging people to imagine a positive intergroup encounter prior to reading a personal story of an outgroup member as well as (2) mediated contact with an outgroup member similar or dissimilar to the ingroup prototype, improve outgroup attitudes. We also test the affective…
How the interplay of imagined contact and first‐person narratives improves attitudes toward stigmatized immigrants
This article assesses the mechanisms whereby first‐person narratives featuring stigmatized immigrants improve outgroup attitudes and encourage intergroup contact among prejudiced individuals. We rely on a 2 (imagined contact vs. control) × 2 (similar vs. dissimilar message protagonist) experiment on a systematic sample of native British adults. Results show that encouraging imagined contact prior to reading a short testimonial featuring an immigr…
Narrative Voice Matters! Improving Smoking Prevention with Testimonial Messages through Identification and Cognitive Processes
Narrative messages are increasingly being used in the field of tobacco prevention. Our study is based on narrative persuasion and aims to analyze the psychological mechanisms that explain why the narrative voice is relevant to promote persuasive impact. An online experiment with a 2 (narrative voice) × 2 (message) factorial design was carried out. Participants (525 adult smokers) were randomly assigned to two experimental conditions (first-person…
Psychology (23 works) · Media Influence and Health (21 works) · Political science (20 works) · Art (19 works) · Humanities (19 works) · Social Psychology (18 works) · Media Studies and Communication (17 works) · Media, Gender, and Advertising (17 works) · Narrative (16 works) · Social Psychology (15 works)