Brigitte Naderer
Biographic Data
| ID | 354596 |
|---|---|
| NAME | Brigitte Naderer |
| GIVEN NAMES | Brigitte |
| FAMILY NAME | Naderer |
| SIGNATURE | NADERER B |
| AFFILIATIONS | Medical University of Vienna |
| ORCID | 0000-0002-7256-7941 |
| VERIFIED | Yes |
| TOTAL WORKS | 42 |
| TOTAL CITATIONS | 50 |
| AUTHOR COUNT | 42 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Unraveling the pinkwashing discourse on X and Instagram
The (perceived) appropriation of social issues for promotional purposes, without translating that awareness and support into real social change, is a growing trend in marketing and is widely discussed under the term ‘washing’ practice. This paper examines the discourses associated with the term pinkwashing and explores the networks, sentiments, and persuasive aspects of this concept. We take an exploratory and descriptive approach to examine this…
Protest movements and the mainstreaming of radical and extremist ideologies
Content analysis of Austrian and German newspaper coverage of terrorist attacks in light of recommendations for reporting on mass shootings
Media coverage of terrorist attacks can have harmful effects on public mental health. Media recommendations for reporting on mass shootings have been developed, which also appear relevant to coverage of terrorist attacks. However, it remains unclear whether journalists adhere to them. The authors investigated the quality of N = 1,909 articles about nine terrorist attacks in Western Europe between 2016–2020 published in Austrian and German daily n…
Happier and Healthier? Investigating the Longitudinal Impact of Body-Positive and Fitspirational Influencers on Weight Satisfaction, Healthy Eating, and Physical Activity
Social media influencers frequently share body-related ideals, such as body positivity or fitspiration, with their followers. While their influence is well-recognized, little is known about how their content affects weight satisfaction and health-related behaviors, such as healthy eating and exercise, over time. This study addresses these questions through a 22-day longitudinal experiment, exposing participants to Instagram content from body-posi…
Content Analysis of Austrian Print and Online Newspaper Coverage of Breastfeeding Over Two Decades
In the first 6 months, breastfeeding is the optimal nutrition for newborns, but the breastfeeding prevalence in Austria is still below the official WHO Guidelines (64% breastfeeding and 1.9% exclusive breastfeeding after 6 months). Exclusive breastfeeding rates in the first 6 months are low in the European Region but higher globally at 48%. Breastfeeding behaviour and the decision to breastfeed can be influenced by many factors, such as social no…
On the (in)effectiveness of textual disclosures on expectancies, attitudes, and perceived appropriateness of alcohol
OBJECTIVE: Drinking alcohol is frequently portrayed in the media, often overemphasizing its positive attributes. In particular, hip-hop music videos regularly depict alcohol consumption. Building on social cognitive theory, we conduct three pre-registered experimental studies to examine whether textual disclosures from different sources and with varying degrees of explicitness about the consequences of alcohol consumption can influence viewers' a…
Beyond Overt Extremism
Exploring media responses to terrorist attacks
This study investigates the types of mitigation strategies discussed in news reports about terrorist attacks (TAs) in German and Austrian newspapers, examining the differences between security- and surveillance-related (SSR) and restrictive migration-control strategies versus community-bonding and deradicalization strategies. A content analysis of N = 1514 articles on nine TAs in Western Europe since 2016 examines which characteristics of the att…
The Political Role of Social Media Influencers
Social media influencers (SMIs) have become influential communicators of political and socially relevant content, especially among younger audiences increasingly disengaged from traditional news. While originally focused on commercial marketing, many SMIs now address topics such as elections, policy debates, and social justice issues. These messages are often shared strategically-to expand reach, maintain authenticity, or express personal convict…
Psychologie der Rechtsradikalisierung
Wie radikalisieren sich Menschen und warum ist die Empfänglichkeit für rechte Radikalisierungsdynamiken aktuell besonders hoch? Dieses Buch bietet Einblicke in die psychologische Forschung zu diesen Fragen. Wissenschaftlerinnen und Wissenschaftler stellen in prägnanter und verständlicher Weise Erkenntnisse und Forschungslücken dar. Die Beiträge diskutieren insbesondere die motivationale Bedeutung von Verlust- und Benachteiligungserfahrungen, das …
Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying
To respond to consumers’ rising concerns about environmental topics, airlines increasingly use green advertising. However, due to the environmental impact of flying, many green advertisements by airlines can be considered as “greenwashing” practices. In an experimental study with a quota-based sample (N = 329), we investigated the effects of two types of greenwashed advertisements for airlines: concrete compensation and abstract compensation (com…
Influencing children
Digital marketing of unhealthy foods is linked to childhood obesity. This study evaluated nutrient quality and creative strategies of food cues on social media, focusing on child/youth influencers, to inform the ongoing digital media regulatory debate. Using the WHO's Monitoring of Marketing of Unhealthy Products to Children and Adolescents protocol, 162 videos from seven child/youth influencers' YouTube accounts with German content (33.8 h) were…
Mainstreaming as a meta-process
Over the past decade, extremists have increasingly aimed to integrate their ideologies into the center of society by changing the presentation of their narratives to appeal to a larger audience. This process is termed (strategic) mainstreaming. Although this phenomenon is not new, the factors that contribute to the mainstreaming of radical and extremist ideas have not been systematically summarized. To identify elements fostering mainstreaming dy…
Advertising to inspire–inspiring to persuade
The persuasive potential of influencer advertising (IAd) has become a relevant field in academia. Followers see influencers as a source of inspiration, and inspiration can play a crucial role in purchase decisions. In the present study, we examined how factors related to the message, source, and audience interactions in influencer communication relate to the persuasive effectiveness of IAd, with a particular focus on the role of inspiration. Resu…
Increasing knowledge about cognitive biases
Confrontation with radical online content has been empirically linked to the facilitation of radicalization processes. Therefore, building a presence of information about potential prevention of radicalization through an online campaign may be particularly relevant to limit the activities and appeals of radical actors. In this study, we thus examine the effectiveness of campaign material focused on cognitive biases (i.e., when people's cognitive …
Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate
Researchers have repeatedly discussed how to strengthen supportive and pro-social responses to online hate, such as reporting and commenting. Researchers and practitioners commonly call for the promotion of media literacy measures that are believed to be positively associated with countermeasures against online hate. In this study (conducted in 2021), we examined relationships between media literacy proficiencies of (1) moral-participatory motiva…
Social Media Literacy Among Adolescents and Young Adults
When being online, young users are often confronted with insulting, hateful, or misleading messages. To handle these dark forms of participation, it is essential to equip them with resources that support their social literacy in today's complex online environments. In the present article, we deployed a previously established scale on self-perceived participatory-moral literacy and conducted a broad online survey study with 1,489 adolescents and y…
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
Companies increasingly take a stance for the LGBTQIA* community. However, consumers often criticize the appropriation of this support for economic reasons, also called rainbowwashing. Building upon corporate hypocrisy and greenwashing research, we investigate under which circumstances participants perceive an ad as rainbowwashing in two experiments. In Study 1, we test the effects of claims (vague vs. concrete vs. no claim) and emotional imagery …
How the Impact of Social Media Influencer Disclosures Changes over Time
Despite substantial research on disclosure-related effects in social media influencer advertising, less is known about the impact of varied exposure levels on social media influencer advertising outcomes over time. Through a mixed-factorial online experiment, the authors of this study explore how evaluative persuasion knowledge expressed through skepticism mediates the effects of disclosures and exposure level on brand attitude and purchase inten…
This picture does not portray reality
Research has shown that idealized beauty presented in mass media can have a detrimental effect on body satisfaction, and these idealized images often stem from digital alterations. Consequently, countries like France and Israel employ disclaimers that inform viewers about the use of such modifications. Previous research, primarily conducted with adult women, has pointed out that these disclaimers are ineffective in reducing the perceived realism …
Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram
The promotion of nutritionally poor food and beverages (F&B) has a proven effect on children's eating preferences and, therefore, plays a significant role in today's childhood obesity epidemic. This study's objective was to assess the prevalence (exposure) and context (power) of the F&B cues in influencer content across three platforms: TikTok, YouTube, and Instagram. The selected influencers were popular with adolescents, with a combined total o…
Selling stories of social justice. How consumers react to and learn from social ads
Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and learn from social ads regarding particular social issues they tackle. With the first study, we examine whether an ad that deals with modern sexism raises awareness about this issue and whether it performs more eff…
The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices
One of the most critical arenas for conflicts between parents and their children relates to food. Although parent-child conflicts about food are a real occurrence, this form of parent-child interaction has been rarely examined. Given the special role of parents in shaping children's diet, we especially focus on the impact of parental measures. This study investigates how parental communication strategies (i.e., active vs. restrictive) and feeding…
Shaping Healthy Eating Habits in Children With Persuasive Strategies
There is an abundance of evidence that the presentation of unhealthy foods (UHFs) in different media has the power to shape eating habits in children. Compared to this rich body of work with regard to the effects of UHF presentations, studies testing the effects of healthy foods (HFs) are less conclusive. In particular, while the persuasive mechanisms behind HF presentations are well-understood, we lack insights about the role of messages factors…
Effects of disclosing ads on Instagram
Influencer marketing is a very important marketing strategy that builds its success on the strong link between influencers and their followers. A recent change in legislation obligates influencers to disclose if they are posting promotional content. Some studies indicate that such disclosures might dampen positive attitudes toward the promoted product as well as toward the influencer itself. With this study (N = 396 female participants), we inves…
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content
Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice
Questionable Research Practices in Experimental Communication Research
Questionable research practices (QRPs) pose a major threat to any scientific discipline. This article analyzes QRPs with a content analysis of more than three decades of published experimental research in four flagship communication journals: Journal of Communication, Communication Research, Journalism & Mass Communication Quarterly, and Media Psychology. Findings reveal indications of small and insufficiently justified sample sizes, a lack of re…
Digital food marketing to children
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choic…
Understanding the role of participatory-moral abilities, motivation, and behavior in European adolescents’ responses to online hate
Researchers have repeatedly discussed how to strengthen supportive and pro-social responses to online hate, such as reporting and commenting. Researchers and practitioners commonly call for the promotion of media literacy measures that are believed to be positively associated with countermeasures against online hate. In this study (conducted in 2021), we examined relationships between media literacy proficiencies of (1) moral-participatory motiva…
Discourse patterns used by extremist Salafists on Facebook
Understanding how extremist Salafists communicate, and not only what, is key to gaining insights into the ways they construct their social order and use psychological forces to radicalize potential sympathizers on social media. With a view to contributing to the existing body of research which mainly focuses on terrorist organizations, we analyzed accounts that advocate violent jihad without supporting (at least publicly) any terrorist group and …
Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice
The Political Role of Social Media Influencers
Social media influencers (SMIs) have become influential communicators of political and socially relevant content, especially among younger audiences increasingly disengaged from traditional news. While originally focused on commercial marketing, many SMIs now address topics such as elections, policy debates, and social justice issues. These messages are often shared strategically-to expand reach, maintain authenticity, or express personal convict…
Social Media Literacy Among Adolescents and Young Adults
When being online, young users are often confronted with insulting, hateful, or misleading messages. To handle these dark forms of participation, it is essential to equip them with resources that support their social literacy in today's complex online environments. In the present article, we deployed a previously established scale on self-perceived participatory-moral literacy and conducted a broad online survey study with 1,489 adolescents and y…
Unterstützt durch Produktplatzierung“
Kinder sind regelmäßig eingebetteten Werbeformen wie Produktplatzierungen (PP) ausgesetzt. Und obwohl Eltern die Konsumentensozialisation ihrer Kinder wesentlich beeinflussen, wurde der Perspektive der Eltern gegenüber dieser Werbeform und den damit verbundenen staatlichen Regulierungsmaßnahmen bis dato kaum Beachtung geschenkt. Die spärlichen Ergebnisse in diesem Forschungsbereich zeigen, dass Eltern PP kritisch gegenüberstehen und sich in Kinde…
The skilled and the interested
For social media to be beneficial for democracy, citizens have to actively expose themselves to political information to become informed and politically active. To foster such political exposure, individuals need to be competent and interested to seek political information. In this study, we investigate the roles of digital media literacy (i.e., personal curation skills) and personal interest (i.e., political interest) in order to predict exposur…
Television Commercials and Fading Behavioral Brand Choice Effects in Austrian Children
Previous research demonstrates that commercials can influence food choice and thus eating behavior in children but little is known about the duration of this effect. We conducted an experiment (N = 134) where seven- to eleven-year-old children watched a cartoon with an embedded advertising block. Half of the children saw a commercial for a specific brand of chocolate candies. After watching, we measured actual brand choice. We found that children…
Questionable Research Practices in Experimental Communication Research
Questionable research practices (QRPs) pose a major threat to any scientific discipline. This article analyzes QRPs with a content analysis of more than three decades of published experimental research in four flagship communication journals: Journal of Communication, Communication Research, Journalism & Mass Communication Quarterly, and Media Psychology. Findings reveal indications of small and insufficiently justified sample sizes, a lack of re…
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
Drawing from the affect–reason–involvement model, we examine how misleading advertising about the environmental features of products, or greenwashing, affects how consumers perceive ads and brands. Using data from two experimental studies with quota-based samples in the United States (N = 486) and Germany (N = 300), we compare nondeceptive claims with two types of claims often used in greenwashing: vague claims and false claims. We also identify …
The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising
Following Hartmann and Apaolaza-Ibáñez’ [(2009). Green advertising revisited. Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739] approach, this experimental study compares the effects of three types of green print ads: a non-green ad, a functional green ad promoting environmental product attributes, and a combined nature ad featuring a pleasant nature image in addition to functional attributes. We exten…
A treat for the eyes. An eye-tracking study on children's attention to unhealthy and healthy food cues in media content
Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choic…
Do children's food choices go with the crowd? Effects of majority and minority peer cues shown within an audiovisual cartoon on children's healthy food choice
Healthy, sweet, brightly colored, and full of vitamins
Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different persuasive cues (i.e., cognitive, affective, and combined) can enhance children’s (age 6-11 years old) healthy food choice. A pretest (N = 154) confirmed that the stimulus was understandable and appropriate for children. We then conducted our main experimen…
A “Forbidden Fruit Effect”
Obesity in children is an international health concern. Against this background, there is an increasing interest in understanding how healthy and unhealthy food marketing in narrative media can affect children. In particular, children's implicit reactions, such as visual attention and emotional arousal, are far from being sufficiently understood. We conducted an eye-tracking study, presenting children one of two versions of a narrative media-stim…
The effects of gain- and loss-framed nutritional messages on children’s healthy eating behaviour
Objective: Despite extensive research on framing effects in public health communication, there is still a lack of knowledge on how gain frames v . loss frames can encourage healthy eating behaviour among children. Design: Drawing on the Prospect Theory as well as on the Reactivity of Embedded Food Cues in Advertising Model, an experiment exposed children to an audio-visual cartoon movie with gain-framed nutritional messages about eating fruit (ga…
Unterstützt durch Produktplatzierung“
Kinder sind regelmäßig eingebetteten Werbeformen wie Produktplatzierungen (PP) ausgesetzt. Und obwohl Eltern die Konsumentensozialisation ihrer Kinder wesentlich beeinflussen, wurde der Perspektive der Eltern gegenüber dieser Werbeform und den damit verbundenen staatlichen Regulierungsmaßnahmen bis dato kaum Beachtung geschenkt. Die spärlichen Ergebnisse in diesem Forschungsbereich zeigen, dass Eltern PP kritisch gegenüberstehen und sich in Kinde…
The skilled and the interested
For social media to be beneficial for democracy, citizens have to actively expose themselves to political information to become informed and politically active. To foster such political exposure, individuals need to be competent and interested to seek political information. In this study, we investigate the roles of digital media literacy (i.e., personal curation skills) and personal interest (i.e., political interest) in order to predict exposur…
Experts, peers, or celebrities? The role of different social endorsers on children's fruit choice
The Forbidden Reward. The Emergence of Parent-Child Conflicts About Food Over Time and the Influence of Parents' Communication Strategies and Feeding Practices
One of the most critical arenas for conflicts between parents and their children relates to food. Although parent-child conflicts about food are a real occurrence, this form of parent-child interaction has been rarely examined. Given the special role of parents in shaping children's diet, we especially focus on the impact of parental measures. This study investigates how parental communication strategies (i.e., active vs. restrictive) and feeding…
Shaping Healthy Eating Habits in Children With Persuasive Strategies
There is an abundance of evidence that the presentation of unhealthy foods (UHFs) in different media has the power to shape eating habits in children. Compared to this rich body of work with regard to the effects of UHF presentations, studies testing the effects of healthy foods (HFs) are less conclusive. In particular, while the persuasive mechanisms behind HF presentations are well-understood, we lack insights about the role of messages factors…
Effects of disclosing ads on Instagram
Influencer marketing is a very important marketing strategy that builds its success on the strong link between influencers and their followers. A recent change in legislation obligates influencers to disclose if they are posting promotional content. Some studies indicate that such disclosures might dampen positive attitudes toward the promoted product as well as toward the influencer itself. With this study (N = 396 female participants), we inves…
It is just a spoof
Brand placements are a widely used advertising technique in entertainment media such as movies or TV shows. Yet, the presented brand placements do not always portray real brands. In media content like comedies, brand placements are occasionally spoof brands, which humorously mimic the real brand in their name and logo. Yet, how spoof brand placements might spill over to the referenced real brand and how viewers process spoof brand placements has …
Increasing Advertising Literacy to Unveil Disinformation in Green Advertising
To actually buy environmentally friendly products, consumers need to recognize legitimate sustainable claims. This is a challenge considering the dissemination of misinformation in advertising promoting sustainable products typically referred to as greenwashing. In an experimental design (N = 302) we investigated two different advertising literacy measures that aim at increasing literacy about greenwashing: an informative text (text condition), o…
Discourse patterns used by extremist Salafists on Facebook
Understanding how extremist Salafists communicate, and not only what, is key to gaining insights into the ways they construct their social order and use psychological forces to radicalize potential sympathizers on social media. With a view to contributing to the existing body of research which mainly focuses on terrorist organizations, we analyzed accounts that advocate violent jihad without supporting (at least publicly) any terrorist group and …
Digital food marketing to children
Finding gold at the end of the rainbowflag? Claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
Companies increasingly take a stance for the LGBTQIA* community. However, consumers often criticize the appropriation of this support for economic reasons, also called rainbowwashing. Building upon corporate hypocrisy and greenwashing research, we investigate under which circumstances participants perceive an ad as rainbowwashing in two experiments. In Study 1, we test the effects of claims (vague vs. concrete vs. no claim) and emotional imagery …
How the Impact of Social Media Influencer Disclosures Changes over Time
Despite substantial research on disclosure-related effects in social media influencer advertising, less is known about the impact of varied exposure levels on social media influencer advertising outcomes over time. Through a mixed-factorial online experiment, the authors of this study explore how evaluative persuasion knowledge expressed through skepticism mediates the effects of disclosures and exposure level on brand attitude and purchase inten…
This picture does not portray reality
Research has shown that idealized beauty presented in mass media can have a detrimental effect on body satisfaction, and these idealized images often stem from digital alterations. Consequently, countries like France and Israel employ disclaimers that inform viewers about the use of such modifications. Previous research, primarily conducted with adult women, has pointed out that these disclaimers are ineffective in reducing the perceived realism …
Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram
The promotion of nutritionally poor food and beverages (F&B) has a proven effect on children's eating preferences and, therefore, plays a significant role in today's childhood obesity epidemic. This study's objective was to assess the prevalence (exposure) and context (power) of the F&B cues in influencer content across three platforms: TikTok, YouTube, and Instagram. The selected influencers were popular with adolescents, with a combined total o…
Selling stories of social justice. How consumers react to and learn from social ads
Advertising strategies are constantly changing and today, companies often take a position regarding current social topics in their advertis-ing messages. With two experimental studies using actual ads, we explore how people react to and learn from social ads regarding particular social issues they tackle. With the first study, we examine whether an ad that deals with modern sexism raises awareness about this issue and whether it performs more eff…
Psychology (32 works) · Social Psychology (22 works) · Advertising (18 works) · Political science (16 works) · Business (15 works) · Consumer Behavior in Brand Consumption and Identification (14 works) · Medicine (14 works) · Developmental psychology (11 works) · Marketing (10 works) · Media Influence and Health (10 works)