Sungkyoung Lee
Biographic Data
| ID | 3979343 |
|---|---|
| NAME | Sungkyoung Lee |
| GIVEN NAMES | Sungkyoung |
| FAMILY NAME | Lee |
| SIGNATURE | LEE S |
| AFFILIATIONS | University of Missouri |
| ORCID | 0000-0002-9769-3063 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment
This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy support conditions (supportive vs. non-supportive) and incorporating exemplars of a previous clinical trial participant's experience (vs. base-rate informat…
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical trials. Findings from this online experiment (N = 396) showed that doctor sources led to greater behavioral intention through enhancing source credib…
Tolerating Toxicity
By conceptualizing incivility and belief congruence in online comments as message features that elicit motivational system activation, this study investigates how these features influence readers’ real-time psychophysiological responses, self-reported emotional responses, memory, and behavioral intention. The findings revealed that uncivil comments did not elicit stronger physiological responses (i.e. skin conductance and corrugator activity) tha…
Idealized Motherhood on Social Media
Based on recent findings that mothers make social comparisons to idealized portrayals of motherhood on social media, this study was designed to explore how two individual difference variables (social comparison orientation and self-esteem) affect such social comparison processes. A 2 (social comparison orientation: low vs. high) X 2 (self-esteem: low vs. high) X 2 (idealization of motherhood portrayals: non-ideal vs. ideal) mixed factorial design…
Concrete or Abstract? The Effects of Picture Concreteness and Mental Illness Prevalence on Destigmatizing Mental Illnesses
This study investigated how picture concreteness (cartoon versus photo) and mental illness prevalence level (high versus low) in mental health messages influence mental illness stigma via a within-subjects online experiment (N = 92). Findings revealed that, compared to cartoons, photos elicited greater empathic closeness, decreased social distancing intention (especially for the low-prevalence mental illnesses of schizophrenia and bipolar disorde…
Effects of Communication Source and Racial Representation in Clinical Trial Recruitment Flyers
The current study was designed to examine effective message strategies that can be employed in designing mediated communication messages to improve clinical trial research participation. In the study, a total of 300 participants completed an online experiment in which they responded to five different clinical trial recruitment advertisements whose information sources varied in their credentials and race. Overall, peer-featured ads in which previo…
Effects of Instagram Body Portrayals on Attention, State Body Dissatisfaction, and Appearance Management Behavioral Intention
Research has suggested that Instagram is detrimental to one's body image and health, as a result of its image-driven nature and the social comparisons that are commonly made between users' bodies and the bodies they see portrayed. This study was designed to provide a better understanding of the effects of thin and fat body types portrayed in Instagram posts. This was done by examining how such body type portrayals influence attention to the posts…
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation
This study examines how news features (framing and the use of exemplars) can help overcome two common barriers (psychological and cognitive) impeding Black American participation in clinical trials. In an online experiment, Black participants (N = 390) viewed social media news posts varying in framing (focus on psychological vs. cognitive barriers) and use of an exemplar (present vs. absent and White vs. Black) and then responded to outcome measu…
Comparisons to picture-perfect motherhood
Visualizing science
Within the theoretical frameworks of the dual coding theory, this study examined how the implementation of infographics would influence audiences’ cognitive responses to science news reporting topics of genetically modified food and bioengineering. A total of 280 participants were randomly assigned to view news articles that report genetically modified food information presented via infographics or text. Findings showed that the participants reca…
The Impact of Retransmission and Modality on Communicating Health Research Findings via Social Media
Social media is an increasingly popular tool for disseminating health research findings to members of the general public and may contribute to improving the effectiveness of science communication. This study was designed to investigate how retransmission (i.e., social media content shared by a familiar, credible organization) and modality (i.e., how the message is delivered) influence the effectiveness of communicating health research findings vi…
Effects of Message Presentation Type on GM Food Risk Perception, Similarity Judgment, and Attitude
Media play an important role in communicating scientific and health-related information, in turn, influencing audience risk perception. This study examined how genetically modified (GM) food news’ presentation types – text-only, addition of photographs, or addition of infographics – can affect risk perception and attitude towards GM foods. Further, individuals’ healthy eating involvement and perceived threat to GM foods were considered as individ…
Constructing Recommendation Systems for Effective Health Messages Using Content, Collaborative, and Hybrid Algorithms
Theoretical and empirical approaches to the design of effective messages to increase healthy and reduce risky behavior have shown only incremental progress. This article explores approaches to the development of a "recommendation system" for archives of public health messages. Recommendation systems are algorithms operating on dense data involving both individual preferences and objective message features. Their goal is to predict ratings for ite…
The Motivation Activation Measure (MAM)
(2007). The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? Communication Methods and Measures: Vol. 1, No. 2, pp. 113-136
The Motivation Activation Measure (MAM)
(2007). The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? Communication Methods and Measures: Vol. 1, No. 2, pp. 113-136
Constructing Recommendation Systems for Effective Health Messages Using Content, Collaborative, and Hybrid Algorithms
Theoretical and empirical approaches to the design of effective messages to increase healthy and reduce risky behavior have shown only incremental progress. This article explores approaches to the development of a "recommendation system" for archives of public health messages. Recommendation systems are algorithms operating on dense data involving both individual preferences and objective message features. Their goal is to predict ratings for ite…
The Motivation Activation Measure (MAM)
(2007). The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? Communication Methods and Measures: Vol. 1, No. 2, pp. 113-136
Constructing Recommendation Systems for Effective Health Messages Using Content, Collaborative, and Hybrid Algorithms
Theoretical and empirical approaches to the design of effective messages to increase healthy and reduce risky behavior have shown only incremental progress. This article explores approaches to the development of a "recommendation system" for archives of public health messages. Recommendation systems are algorithms operating on dense data involving both individual preferences and objective message features. Their goal is to predict ratings for ite…
The Impact of Retransmission and Modality on Communicating Health Research Findings via Social Media
Social media is an increasingly popular tool for disseminating health research findings to members of the general public and may contribute to improving the effectiveness of science communication. This study was designed to investigate how retransmission (i.e., social media content shared by a familiar, credible organization) and modality (i.e., how the message is delivered) influence the effectiveness of communicating health research findings vi…
Effects of Message Presentation Type on GM Food Risk Perception, Similarity Judgment, and Attitude
Media play an important role in communicating scientific and health-related information, in turn, influencing audience risk perception. This study examined how genetically modified (GM) food news’ presentation types – text-only, addition of photographs, or addition of infographics – can affect risk perception and attitude towards GM foods. Further, individuals’ healthy eating involvement and perceived threat to GM foods were considered as individ…
Comparisons to picture-perfect motherhood
Visualizing science
Within the theoretical frameworks of the dual coding theory, this study examined how the implementation of infographics would influence audiences’ cognitive responses to science news reporting topics of genetically modified food and bioengineering. A total of 280 participants were randomly assigned to view news articles that report genetically modified food information presented via infographics or text. Findings showed that the participants reca…
Concrete or Abstract? The Effects of Picture Concreteness and Mental Illness Prevalence on Destigmatizing Mental Illnesses
This study investigated how picture concreteness (cartoon versus photo) and mental illness prevalence level (high versus low) in mental health messages influence mental illness stigma via a within-subjects online experiment (N = 92). Findings revealed that, compared to cartoons, photos elicited greater empathic closeness, decreased social distancing intention (especially for the low-prevalence mental illnesses of schizophrenia and bipolar disorde…
Effects of Communication Source and Racial Representation in Clinical Trial Recruitment Flyers
The current study was designed to examine effective message strategies that can be employed in designing mediated communication messages to improve clinical trial research participation. In the study, a total of 300 participants completed an online experiment in which they responded to five different clinical trial recruitment advertisements whose information sources varied in their credentials and race. Overall, peer-featured ads in which previo…
Effects of Instagram Body Portrayals on Attention, State Body Dissatisfaction, and Appearance Management Behavioral Intention
Research has suggested that Instagram is detrimental to one's body image and health, as a result of its image-driven nature and the social comparisons that are commonly made between users' bodies and the bodies they see portrayed. This study was designed to provide a better understanding of the effects of thin and fat body types portrayed in Instagram posts. This was done by examining how such body type portrayals influence attention to the posts…
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation
This study examines how news features (framing and the use of exemplars) can help overcome two common barriers (psychological and cognitive) impeding Black American participation in clinical trials. In an online experiment, Black participants (N = 390) viewed social media news posts varying in framing (focus on psychological vs. cognitive barriers) and use of an exemplar (present vs. absent and White vs. Black) and then responded to outcome measu…
Idealized Motherhood on Social Media
Based on recent findings that mothers make social comparisons to idealized portrayals of motherhood on social media, this study was designed to explore how two individual difference variables (social comparison orientation and self-esteem) affect such social comparison processes. A 2 (social comparison orientation: low vs. high) X 2 (self-esteem: low vs. high) X 2 (idealization of motherhood portrayals: non-ideal vs. ideal) mixed factorial design…
“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment
This study was designed to test two message features (autonomy support and evidence type) found in clinical trial recruitment videos on social media. Using an online experiment in which 606 individuals watched short-form videos about clinical trials, we assessed the impact of varying autonomy support conditions (supportive vs. non-supportive) and incorporating exemplars of a previous clinical trial participant's experience (vs. base-rate informat…
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical trials. Findings from this online experiment (N = 396) showed that doctor sources led to greater behavioral intention through enhancing source credib…
Tolerating Toxicity
By conceptualizing incivility and belief congruence in online comments as message features that elicit motivational system activation, this study investigates how these features influence readers’ real-time psychophysiological responses, self-reported emotional responses, memory, and behavioral intention. The findings revealed that uncivil comments did not elicit stronger physiological responses (i.e. skin conductance and corrugator activity) tha…
Psychology (13 works) · Social Psychology (11 works) · Medicine (7 works) · Computer Science (6 works) · Climate Change Communication and Perception (4 works) · Clinical trial (4 works) · Social Media in Health Education (4 works) · Communication (3 works) · Credibility (3 works) · Political science (3 works)