Wenting Feng
Biographic Data
| ID | 4020162 |
|---|---|
| NAME | Wenting Feng |
| GIVEN NAMES | Wenting |
| FAMILY NAME | Feng |
| SIGNATURE | FENG W |
| AFFILIATIONS | China University of Geosciences |
| ORCID | 0000-0002-9852-494X |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 18 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
The spillover effect of malicious envy on green hotel consumption
Word-of-mouth on social media about luxury hotels often triggers envy among tourists. This study proposes that the experience of envy may increase green hotel consumption. Based on compensatory control theory, we investigate whether, why, and when envy induced by word-of-mouth enhances green hotel consumption. We show that malicious envy reduces tourists’ perceived control, motivating them to signal their moral identity by choosing to stay at a g…
How the frequency of hotels’ donations to sustainability initiatives affects tourists’ brand attitudes
Impact of Electronic Word-of-Mouth Dispersion on Tourists' Purchase Intentions for Local Food Restaurants
Electronic word-of-mouth (eWOM) dispersion often increases perceived risk and reduces purchase intention; however, a high dispersion of eWOM regarding local food may have different effects on tourists. This study explores how eWOM dispersion influences tourists’ purchase intentions for local food. We find that high eWOM dispersion actually stimulates tourists’ curiosity, thereby enhancing their intention to purchase local food. This effect is mod…
Interactions of Hydrogeological Environments and Land Use Impact the Vertical Distribution of Soil Inorganic Carbon
The heterogeneity of hydrogeological environments significantly influences carbon transport in terrestrial landscapes. Large‐scale land‐use changes disrupt hydrological processes and alter soil properties, consequently affecting the distribution of soil inorganic carbon (SIC). This study comprehensively analyzes the vertical distribution and controlling factors of SIC across one‐meter profiles in various hydrogeologic units (HGUs) and land‐use ty…
Adverse childhood experiences and short-form video addiction
Anthropomorphic brands are more eco-friendly? The impact of anthropomorphic communication on green consumption tendency
Effects of Covid-19 pandemic areas on green hotel consumption
Identifying factors influencing local governments’ adoption of comprehensive smoke-free policies
Introduction: The issue of tobacco control remains a significant concern for public health worldwide. In recent years, remarkable progress has been made toward adopting smoke-free measures in indoor public places. Although China has yet to introduce a national regulation, specifically for smoke-free public places, more than a dozen cities have successively approved and implemented comprehensive smoke-free regulations. Different cities in China ha…
Love the new and loathe the old
Kawai vs. Whimsical
Cute brand styles are being used by increasing number of luxury brands in their marketing to interact with consumers. Cuteness can be divided into two types, including kindchenschema and whimsical. The majority of current studies are focused on the effects of single kindchenschema cuteness on consumer psychology and behavior. So, how does the adoption of various cute styles by luxury brands influence consumer preference? What is the internal mech…
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
How being envied shapes tourists’ relationships with luxury brands
The influence of anthropomorphic communication in social media on the country-of-origin effect
This research investigates the influence of anthropomorphic communication in social media on the country-of-origin effect based on human schema theory. In study 1, the researchers examined the influence of anthropomorphic communication in social media on the country-of-origin effect. In study 2, the mediating effect of information effectiveness was assessed, which verified the internal theoretical process of the main effect. Study 3 examined the …
Influence of number magnitude in luxury brand names on consumer preference
In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a s…
The power of numbers
摘要: 本研究以时空一致性理论为基础, 探索品牌中数字大小对消费者态度的影响。实验1表明品牌中数字大小会显著地影响消费者对产品的态度。品牌中含有较大数字的产品比含有较小数字的产品更易获得消费者的青睐。实验2探索了个体认知需求水平对主效应的调节作用, 发现对于高认知需求的个体, 品牌中的数字大小难以有效地影响其对产品的态度。实验3验证了从品牌中数字大小到新旧评估到感知价值再到消费者态度的因果链模型, 进一步检验了主效应的理论逻辑
The effect of repeated two-syllable brand name on consumer's perception and preference
摘要
Loneliness makes me fall in love with you
摘要
When lonely people encounter anthropomorphic products
By conducting 2 experiments, I investigated the influence of loneliness on consumers' attitudes toward the degree of anthropomorphism of products (high, medium, or low). In Study 1, I recruited 186 participants to categorize a cellphone as hedonic, neutral, or utilitarian, then rate its anthropomorphism in order to examine the effect of loneliness on consumers' preferences. Results showed that nonlonely consumers preferred products with high, vs.…
The effect of repeated two-syllable brand name on consumer's perception and preference
摘要
Loneliness makes me fall in love with you
摘要
When lonely people encounter anthropomorphic products
By conducting 2 experiments, I investigated the influence of loneliness on consumers' attitudes toward the degree of anthropomorphism of products (high, medium, or low). In Study 1, I recruited 186 participants to categorize a cellphone as hedonic, neutral, or utilitarian, then rate its anthropomorphism in order to examine the effect of loneliness on consumers' preferences. Results showed that nonlonely consumers preferred products with high, vs.…
The power of numbers
摘要: 本研究以时空一致性理论为基础, 探索品牌中数字大小对消费者态度的影响。实验1表明品牌中数字大小会显著地影响消费者对产品的态度。品牌中含有较大数字的产品比含有较小数字的产品更易获得消费者的青睐。实验2探索了个体认知需求水平对主效应的调节作用, 发现对于高认知需求的个体, 品牌中的数字大小难以有效地影响其对产品的态度。实验3验证了从品牌中数字大小到新旧评估到感知价值再到消费者态度的因果链模型, 进一步检验了主效应的理论逻辑
Influence of number magnitude in luxury brand names on consumer preference
In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a s…
The influence of anthropomorphic communication in social media on the country-of-origin effect
This research investigates the influence of anthropomorphic communication in social media on the country-of-origin effect based on human schema theory. In study 1, the researchers examined the influence of anthropomorphic communication in social media on the country-of-origin effect. In study 2, the mediating effect of information effectiveness was assessed, which verified the internal theoretical process of the main effect. Study 3 examined the …
How being envied shapes tourists’ relationships with luxury brands
Kawai vs. Whimsical
Cute brand styles are being used by increasing number of luxury brands in their marketing to interact with consumers. Cuteness can be divided into two types, including kindchenschema and whimsical. The majority of current studies are focused on the effects of single kindchenschema cuteness on consumer psychology and behavior. So, how does the adoption of various cute styles by luxury brands influence consumer preference? What is the internal mech…
Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions
Love the new and loathe the old
Identifying factors influencing local governments’ adoption of comprehensive smoke-free policies
Introduction: The issue of tobacco control remains a significant concern for public health worldwide. In recent years, remarkable progress has been made toward adopting smoke-free measures in indoor public places. Although China has yet to introduce a national regulation, specifically for smoke-free public places, more than a dozen cities have successively approved and implemented comprehensive smoke-free regulations. Different cities in China ha…
Interactions of Hydrogeological Environments and Land Use Impact the Vertical Distribution of Soil Inorganic Carbon
The heterogeneity of hydrogeological environments significantly influences carbon transport in terrestrial landscapes. Large‐scale land‐use changes disrupt hydrological processes and alter soil properties, consequently affecting the distribution of soil inorganic carbon (SIC). This study comprehensively analyzes the vertical distribution and controlling factors of SIC across one‐meter profiles in various hydrogeologic units (HGUs) and land‐use ty…
Adverse childhood experiences and short-form video addiction
Anthropomorphic brands are more eco-friendly? The impact of anthropomorphic communication on green consumption tendency
Effects of Covid-19 pandemic areas on green hotel consumption
The spillover effect of malicious envy on green hotel consumption
Word-of-mouth on social media about luxury hotels often triggers envy among tourists. This study proposes that the experience of envy may increase green hotel consumption. Based on compensatory control theory, we investigate whether, why, and when envy induced by word-of-mouth enhances green hotel consumption. We show that malicious envy reduces tourists’ perceived control, motivating them to signal their moral identity by choosing to stay at a g…
How the frequency of hotels’ donations to sustainability initiatives affects tourists’ brand attitudes
Impact of Electronic Word-of-Mouth Dispersion on Tourists' Purchase Intentions for Local Food Restaurants
Electronic word-of-mouth (eWOM) dispersion often increases perceived risk and reduces purchase intention; however, a high dispersion of eWOM regarding local food may have different effects on tourists. This study explores how eWOM dispersion influences tourists’ purchase intentions for local food. We find that high eWOM dispersion actually stimulates tourists’ curiosity, thereby enhancing their intention to purchase local food. This effect is mod…
Psychology (11 works) · Business (10 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Advertising (7 works) · Social Psychology (6 works) · Computer Science (5 works) · Digital Marketing and Social Media (5 works) · Mathematics (5 works) · Preference (5 works) · Consumer Retail Behavior Studies (4 works)