Zelin Tong
Biographic Data
| ID | 4613482 |
|---|---|
| NAME | Zelin Tong |
| GIVEN NAMES | Zelin |
| FAMILY NAME | Tong |
| SIGNATURE | TONG Z |
| AFFILIATIONS | Hainan University |
| ORCID | 0000-0002-3554-1857 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How counterfactual thinking and gamification influence green tourism consumption intention
While green consumption as an effective means to support sustainable development has permeated our daily lives, people frequently fail to translate this awareness into practical action. This paper introduces role-playing gamification design games in tourism environments to explore how thinking counterfactually about environmentally friendly behaviour can enhance one’s green tourism consumption intention. We designed the experimental context of th…
How the frequency of hotels’ donations to sustainability initiatives affects tourists’ brand attitudes
Digital CSR impact on Chinese auto brands
Nowadays, Digital Corporate Social Responsibility (DCSR) affects a firm's performance by shaping much more than how people intend to buy the product or how loyal they are to the brand. This work helps fill a gap in the literature by studying how companies in the Chinese auto industry benefit from their reputations when it comes to brand valuation. Previous studies on CSR and consumer behavior largely ignore brand valuation as an important outcome…
The intention to adopt photovoltaic systems
Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention
Effects of Covid-19 pandemic areas on green hotel consumption
Influence of consumer satisfaction on brand allegiance
A counterfactual thinking perspective of moral licensing effect in machine-driven communication
Employees' perceptions of corporate social responsibility and creativity
We explored the relationship between corporate social responsibility (CSR) and employee creativity (EC), and investigated how employees' perceptions of CSR and EC interact with perceived organizational support. Data from 278 bank employees in Malawi were analyzed using partial least squares regression. We found that employees' perceptions of CSR were positively related to EC, and that this relationship was mediated by employee engagement. In addi…
No prominent works on this page.
Employees' perceptions of corporate social responsibility and creativity
We explored the relationship between corporate social responsibility (CSR) and employee creativity (EC), and investigated how employees' perceptions of CSR and EC interact with perceived organizational support. Data from 278 bank employees in Malawi were analyzed using partial least squares regression. We found that employees' perceptions of CSR were positively related to EC, and that this relationship was mediated by employee engagement. In addi…
A counterfactual thinking perspective of moral licensing effect in machine-driven communication
Influence of consumer satisfaction on brand allegiance
Digital CSR impact on Chinese auto brands
Nowadays, Digital Corporate Social Responsibility (DCSR) affects a firm's performance by shaping much more than how people intend to buy the product or how loyal they are to the brand. This work helps fill a gap in the literature by studying how companies in the Chinese auto industry benefit from their reputations when it comes to brand valuation. Previous studies on CSR and consumer behavior largely ignore brand valuation as an important outcome…
The intention to adopt photovoltaic systems
Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention
Effects of Covid-19 pandemic areas on green hotel consumption
How counterfactual thinking and gamification influence green tourism consumption intention
While green consumption as an effective means to support sustainable development has permeated our daily lives, people frequently fail to translate this awareness into practical action. This paper introduces role-playing gamification design games in tourism environments to explore how thinking counterfactually about environmentally friendly behaviour can enhance one’s green tourism consumption intention. We designed the experimental context of th…
How the frequency of hotels’ donations to sustainability initiatives affects tourists’ brand attitudes
Psychology (7 works) · Social Psychology (6 works) · Business (5 works) · Political science (5 works) · Corporate social responsibility (4 works) · Public relations (4 works) · Social Psychology (4 works) · Advertising (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works)