Chunfa Zhou

Biographic Data

ID5587861
NAMEChunfa Zhou
GIVEN NAMESChunfa
FAMILY NAMEZhou
SIGNATUREZHOU C
AFFILIATIONSZhejiang Normal University
VERIFIEDNo
TOTAL WORKS7
TOTAL CITATIONS0
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Discursive authenticity in AI-augmented heritage design

    Open AccessChunfa ZhouARTICLEInternational Journal of Heritage…2026

    Artificial intelligence has been deeply integrated into the digital inheritance of Chinese intangible cultural heritage, covering generative models for Dunhuang murals and AI?aided design for Suzhou, Miao and Huayao embroidery. This paper argues that AI is no neutral preservation tool but redistributes discursive authenticity, the socially?negotiated authority to define authentic traditional works. Such authority is exercised not only by humans a…

  • Algorithmic masculinities

    Chunfa Zhou, C-H ZhouARTICLECritical Studies in Fashion &…2026

    This article investigates how male bodies in digital beauty culture in China are systematically transformed from subjects to commodified objects. I examine the construction mechanisms and alienation processes inherent in the commodification of masculine embodiment on short-form video platforms. Through a sequential mixed-methods design, I analyse 500 Douyin (TikTok China) videos from 50 male beauty content creators and conduct fifteen in-depth in…

  • Beyond physical boundaries? Platformed grief, algorithmic governance, and the co-construction of mourning in the social media era

    Open AccessChunfa Zhou, C-H ZhouARTICLEMortality2026

    This study examines the digital transformation of collective mourning through a 48-month mixed-methods investigation combining digital ethnography, in-depth interviews (n = 25), computational sentiment analysis, and comparative case study methodology. Drawing on continuing bonds theory, mediatisation theory, and critical platform studies, it explores how digital platforms reconfigure—rather than displace—established mourning rituals. The empirica…

  • Digital neo-tribal formations and identity construction among Generation Z

    Open AccessChunfa Zhou, C-H Zhou et al.ARTICLEJournal of Consumer Culture2026References: 8

    This study examines consumption behaviours and identity construction processes of Generation Z within China’s Cotton Dolls Circle through neo-tribal theory enriched by feminist cultural theory, critical platform studies and political economy perspectives. Employing cyber-ethnographic methodology with 9 months of participant observation across multiple digital platforms (Weibo, Weidian, Xianyu) and thirteen in-depth interviews with participants ag…

  • Empowered or constrained? Gender narratives in Cyberpunk-style microfilm advertisements

    Open AccessChunfa Zhou, Chunfang Zhou et al.ARTICLEHumanities and Social Sciences…2025

    This study examines the portrayal of gender in Cyberpunk-style microfilm advertising (CMA), a genre that blends futuristic technology with dystopian elements. By employing qualitative content analysis grounded in theories of gender performativity and media representation, this research examines how these advertisements construct gender images and their impact on societal gender norms. The analysis reveals that while CMA presents innovative gender…

  • Nostalgic consumption in digital spaces

    Chunfa Zhou, C-H ZhouARTICLEAsian Journal of Communication2025

  • Artificial Intelligence in Sociology

    Open AccessChunfa ZhouARTICLEFilosofija. Sociologija2024

    This study presents a critical review of the emerging field of Artificial Intelligence (AI) Sociology, examining the social implications and ethical considerations of AI technologies. Through a qualitative methodology incorporating a systematic literature review and thematic analysis, this research explores the intersection of AI and sociology, aiming to bridge the gap between technological advancement and societal impact. The study investigates …