Shanshi Li
Biographic Data
| ID | 6033301 |
|---|---|
| NAME | Shanshi Li |
| GIVEN NAMES | Shanshi |
| FAMILY NAME | Li |
| SIGNATURE | LI S |
| AFFILIATIONS | Xiamen University |
| ORCID | 0000-0001-9252-903X |
| VERIFIED | Yes |
| TOTAL WORKS | 27 |
| TOTAL CITATIONS | 32 |
| AUTHOR COUNT | 27 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Promoting Sustainable Behavior in Food Delivery Platforms
This study examines how food delivery applications (FDAs) can continue to encourage sustainable consumer behavior in the context of rising environmental concerns associated with single‐use plastic waste. Focusing on the Chinese FDA market as a representative case, this study investigates how economic versus environmental appeals influence consumers' decisions to opt out of disposable cutlery. Drawing on three experiments, the findings reveal that…
Voice of the Region
Accent, as a regional linguistic variant, influences consumer attitudes and decisions. However, it remains unclear whether tourists react more positively to salespersons with (vs. without) local accents when purchasing souvenirs. Drawing on signaling theory, we examine whether, how, and when a salesperson’s local accent affects tourists’ purchase behavior for souvenirs. Through six scenario-based experiments and one field experiment, our findings…
Customers’ Mixed Emotions Research in Tourism and Hospitality
Despite increasing scholarly attention, research on mixed emotions in hospitality and tourism remains fragmented and theoretically underdeveloped. This review synthesizes 49 peer-reviewed articles to provide an integrated overview. Prior research has largely focused on external stimuli or narrowly defined cognitive evaluations as antecedents, offering limited insight into why similar contexts elicit different mixed emotional responses. Although b…
Slow or Fast? The Video Motion Design in Destination Marketing
Videos are an effective tool for destination marketing. Despite being an essential technical feature, when and how video motion influences destination advertising effectiveness remains unclear. This research employs a mixed-method approach to investigate how video motion type (slow vs. fast) influences destination advertising effectiveness, while considering the destination type (nature-based vs. urban). Survey results illuminate a lay belief tha…
Do good, feel luckier
Digital storytelling in VR museums
Guided by humans or technology? Tour mode effects on children's long-term learning outcomes
How group diversity shapes sustainable tourist behavior
The Impact of Home Environment Insecurity on Tourists’ Self-Protective Behavior in the Event of a Terrorist Attack
Terrorist attacks have a profound and lasting impact on tourism destinations and tourists’ safety. By applying protection motivation theory as the theoretical lens and adopting the threat of a terrorist attack in London as the study context, this study examines the impact of home environment insecurity on tourists’ risk evaluation (i.e., threat and coping appraisals) and self-protective behavioral intentions amid a terrorism incident while travel…
Physiological Measurements in Hospitality and Tourism Research
This article reviews 82 papers that apply physiological measurement, otherwise known as biometric data collection techniques, in the fields of tourism and hospitality. It aims to reveal the key focus areas to which they have been applied to date, and how researchers have used these techniques in their attempts to contribute knowledge to the field. In doing so, we concentrate on how theory features in these works and critically discuss the role th…
Tourism service recovery
When intangible cultural heritage meets modernization–Can Chinese opera with modernized elements attract young festival-goers
Leveraging elevation to deter deviant tourist behaviours
Anticipated emotional volatility in tour bookings
Emotional dynamics of virtual reality tourism experience
This study investigates how the succession of real‐time emotions during a virtual reality tourism experience can shape the retrospective assessment of such experience. A total of 363 participants were exposed to a virtual reality tourism experience while their self‐report and skin conductance data were collected. Results reveal that average pleasure dominates peak and end moments in driving consumers' post‐viewing evaluation of virtual reality to…
The power of visuals in destination advertising
The interaction effect of emoji and social media content on consumer engagement
Consumer responses to time-based sales messages
When souvenirs meet online shopping – the effect of food souvenir types on online sales
This study classified food souvenirs into four categories based on two dimensions of product characteristics (i.e., brand awareness and local relevance) and investigated the differences in their online sales. We also explored the role of online sales platforms and geographical distance in moderating the sales differences among different categories of food souvenirs. Real sales data were collected from a regional enterprise that sells food souveni…
Methodological Innovation in Tourism and Hospitality Research
The recent emergence of affordable and relatively accessible psychophysiological equipment has led to significant advancements in the study of human behavior in hospitality and tourism research.The technology becoming available to tourism and hospitality researchers is moving at a rapid pace, and it is exciting to see how the application of technologies designed specifically to measure human psychological responses is enhancing the quality and va…
Electrodermal activity measure
Vegan tours in China
This study examines a phenomenon that has recently emerged in China—vegan tours. An exploratory case study was conducted to examine the features of a vegan tour (VT) to Wuyi Mountain, explore tourist's motivations for joining, and their benefits from such a tour. Motivations include personal vegan food preferences, changing family members' attitudes toward vegan food, and visiting local attractions. The vegan packaged tour includes vegan meals an…
The effectiveness of ad-induced emotion in reducing tourist risk perceptions towards politically unstable destinations
Political crises have a significant impact on tourists’ risks perceptions towards both the affected destination and the neighbouring regions. The longevity of such crises has a long term detrimental impact on those countries whose economies are dependent on tourism due to the tourists’ propensity to avoid destinations they perceive as unsafe. This study investigates the relationship between the theoretical constructs of emotion and risk perceptio…
Current and potential methods for measuring emotion in tourism experiences
Research on Urban Tourism Image Positioning
The interaction effect of emoji and social media content on consumer engagement
When intangible cultural heritage meets modernization–Can Chinese opera with modernized elements attract young festival-goers
The power of visuals in destination advertising
The effectiveness of ad-induced emotion in reducing tourist risk perceptions towards politically unstable destinations
Political crises have a significant impact on tourists’ risks perceptions towards both the affected destination and the neighbouring regions. The longevity of such crises has a long term detrimental impact on those countries whose economies are dependent on tourism due to the tourists’ propensity to avoid destinations they perceive as unsafe. This study investigates the relationship between the theoretical constructs of emotion and risk perceptio…
Tourism service recovery
Leveraging elevation to deter deviant tourist behaviours
Consumer responses to time-based sales messages
The Impact of Home Environment Insecurity on Tourists’ Self-Protective Behavior in the Event of a Terrorist Attack
Terrorist attacks have a profound and lasting impact on tourism destinations and tourists’ safety. By applying protection motivation theory as the theoretical lens and adopting the threat of a terrorist attack in London as the study context, this study examines the impact of home environment insecurity on tourists’ risk evaluation (i.e., threat and coping appraisals) and self-protective behavioral intentions amid a terrorism incident while travel…
Anticipated emotional volatility in tour bookings
Registered Report - Stage II
Marketing unpredictable tourism experiences like aurora or wildlife viewing poses distinct challenges due to their inherent uncertainty, yet research on effective strategies remains limited. In Stage I of this Registered Report, we proposed that cause-related marketing (CRM) would boost purchase intention for unpredictable tourism products more effectively than traditional discounts by activating a karmic investment mechanism (i.e., self-luck exp…
The temporal shift in consumer hue preferences in hotel booking
Research on Urban Tourism Image Positioning
Current and potential methods for measuring emotion in tourism experiences
The effectiveness of ad-induced emotion in reducing tourist risk perceptions towards politically unstable destinations
Political crises have a significant impact on tourists’ risks perceptions towards both the affected destination and the neighbouring regions. The longevity of such crises has a long term detrimental impact on those countries whose economies are dependent on tourism due to the tourists’ propensity to avoid destinations they perceive as unsafe. This study investigates the relationship between the theoretical constructs of emotion and risk perceptio…
Vegan tours in China
This study examines a phenomenon that has recently emerged in China—vegan tours. An exploratory case study was conducted to examine the features of a vegan tour (VT) to Wuyi Mountain, explore tourist's motivations for joining, and their benefits from such a tour. Motivations include personal vegan food preferences, changing family members' attitudes toward vegan food, and visiting local attractions. The vegan packaged tour includes vegan meals an…
When souvenirs meet online shopping – the effect of food souvenir types on online sales
This study classified food souvenirs into four categories based on two dimensions of product characteristics (i.e., brand awareness and local relevance) and investigated the differences in their online sales. We also explored the role of online sales platforms and geographical distance in moderating the sales differences among different categories of food souvenirs. Real sales data were collected from a regional enterprise that sells food souveni…
Methodological Innovation in Tourism and Hospitality Research
The recent emergence of affordable and relatively accessible psychophysiological equipment has led to significant advancements in the study of human behavior in hospitality and tourism research.The technology becoming available to tourism and hospitality researchers is moving at a rapid pace, and it is exciting to see how the application of technologies designed specifically to measure human psychological responses is enhancing the quality and va…
Electrodermal activity measure
The interaction effect of emoji and social media content on consumer engagement
Consumer responses to time-based sales messages
Emotional dynamics of virtual reality tourism experience
This study investigates how the succession of real‐time emotions during a virtual reality tourism experience can shape the retrospective assessment of such experience. A total of 363 participants were exposed to a virtual reality tourism experience while their self‐report and skin conductance data were collected. Results reveal that average pleasure dominates peak and end moments in driving consumers' post‐viewing evaluation of virtual reality to…
The power of visuals in destination advertising
Physiological Measurements in Hospitality and Tourism Research
This article reviews 82 papers that apply physiological measurement, otherwise known as biometric data collection techniques, in the fields of tourism and hospitality. It aims to reveal the key focus areas to which they have been applied to date, and how researchers have used these techniques in their attempts to contribute knowledge to the field. In doing so, we concentrate on how theory features in these works and critically discuss the role th…
Tourism service recovery
When intangible cultural heritage meets modernization–Can Chinese opera with modernized elements attract young festival-goers
Leveraging elevation to deter deviant tourist behaviours
Anticipated emotional volatility in tour bookings
Promoting Sustainable Behavior in Food Delivery Platforms
This study examines how food delivery applications (FDAs) can continue to encourage sustainable consumer behavior in the context of rising environmental concerns associated with single‐use plastic waste. Focusing on the Chinese FDA market as a representative case, this study investigates how economic versus environmental appeals influence consumers' decisions to opt out of disposable cutlery. Drawing on three experiments, the findings reveal that…
Voice of the Region
Accent, as a regional linguistic variant, influences consumer attitudes and decisions. However, it remains unclear whether tourists react more positively to salespersons with (vs. without) local accents when purchasing souvenirs. Drawing on signaling theory, we examine whether, how, and when a salesperson’s local accent affects tourists’ purchase behavior for souvenirs. Through six scenario-based experiments and one field experiment, our findings…
Customers’ Mixed Emotions Research in Tourism and Hospitality
Despite increasing scholarly attention, research on mixed emotions in hospitality and tourism remains fragmented and theoretically underdeveloped. This review synthesizes 49 peer-reviewed articles to provide an integrated overview. Prior research has largely focused on external stimuli or narrowly defined cognitive evaluations as antecedents, offering limited insight into why similar contexts elicit different mixed emotional responses. Although b…
Slow or Fast? The Video Motion Design in Destination Marketing
Videos are an effective tool for destination marketing. Despite being an essential technical feature, when and how video motion influences destination advertising effectiveness remains unclear. This research employs a mixed-method approach to investigate how video motion type (slow vs. fast) influences destination advertising effectiveness, while considering the destination type (nature-based vs. urban). Survey results illuminate a lay belief tha…
Do good, feel luckier
Digital storytelling in VR museums
Guided by humans or technology? Tour mode effects on children's long-term learning outcomes
Tourism (18 works) · Business (15 works) · Diverse Aspects of Tourism Research (13 works) · Consumer Behavior in Brand Consumption and Identification (12 works) · Advertising (10 works) · Psychology (9 works) · Marketing (8 works) · Political science (7 works) · Digital Marketing and Social Media (6 works) · Computer Science (5 works)