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Maoliang Ling

Biographic Data

ID6272768
NAMEMaoliang Ling
GIVEN NAMESMaoliang
FAMILY NAMELing
SIGNATURELING M
AFFILIATIONSZhejiang Gongshang University
ORCID0000-0002-7082-9004
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS15
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2026
H-INDEX2
  • The counterproductive effect of pro-environmental recall nudges

    Yiming Liu, Maoliang Ling•ARTICLE•Journal of Environmental Planning…•2026

    Environmental recall, reminding people of past pro-environmental behaviors, has been proposed as a nudge technique to promote sustainable actions. However, prior research has shown considerable variability in the effectiveness of recall nudges, and the factors moderating their impact remain unclear. This study examines the impact of recycling-based recall nudges on public support for waste prevention and disposal measures, considering the moderat…

  • Moderating the influence of social norms on climate change mitigation behavior

    Open Access•Lin Xu, Xianxin Qian et al.•ARTICLE•Environmental Impact Assessment…•2025•Cited by: 2•References: 46

  • The crowding out effect of financial incentives on conformity to pro-environmental social norms

    Maoliang Ling, Lin Xu et al.•ARTICLE•Journal of Environmental Planning…•2024

    Research has shown that financially incentivizing sustainable behaviors may undermine individuals’ conformity to pro-environmental social norms, but it remains unclear why and when such a crowding out effect occurs. Using data from a quasi-experiment in Quzhou, China, this study has tested crowding out in a local incentive program for household recycling and evaluated the causal mechanisms and boundary conditions of crowding out. The reward progr…

  • Carrot and stick incentive policies for climate change mitigation

    Open Access•Maoliang Ling, Chutian Liu et al.•ARTICLE•Ecological Economics•2024

  • Factors moderating the effect of financial incentives on household recycling

    Open Access•Lin Xu, Haimi Yang et al.•ARTICLE•Environmental Impact Assessment…•2023•Cited by: 3•References: 38

  • External influences on forming residents’ waste separation behaviour

    Open Access•Lin Xu, Maoliang Ling et al.•ARTICLE•Habitat International•2017•Cited by: 10•References: 59

  • External influences on forming residents’ waste separation behaviour

    Open Access•Lin Xu, Maoliang Ling et al.•ARTICLE•Habitat International•2017•Cited by: 10•References: 59

  • Factors moderating the effect of financial incentives on household recycling

    Open Access•Lin Xu, Haimi Yang et al.•ARTICLE•Environmental Impact Assessment…•2023•Cited by: 3•References: 38

  • Moderating the influence of social norms on climate change mitigation behavior

    Open Access•Lin Xu, Xianxin Qian et al.•ARTICLE•Environmental Impact Assessment…•2025•Cited by: 2•References: 46

  • External influences on forming residents’ waste separation behaviour

    Open Access•Lin Xu, Maoliang Ling et al.•ARTICLE•Habitat International•2017•Cited by: 10•References: 59

  • Factors moderating the effect of financial incentives on household recycling

    Open Access•Lin Xu, Haimi Yang et al.•ARTICLE•Environmental Impact Assessment…•2023•Cited by: 3•References: 38

  • The crowding out effect of financial incentives on conformity to pro-environmental social norms

    Maoliang Ling, Lin Xu et al.•ARTICLE•Journal of Environmental Planning…•2024

    Research has shown that financially incentivizing sustainable behaviors may undermine individuals’ conformity to pro-environmental social norms, but it remains unclear why and when such a crowding out effect occurs. Using data from a quasi-experiment in Quzhou, China, this study has tested crowding out in a local incentive program for household recycling and evaluated the causal mechanisms and boundary conditions of crowding out. The reward progr…

  • Carrot and stick incentive policies for climate change mitigation

    Open Access•Maoliang Ling, Chutian Liu et al.•ARTICLE•Ecological Economics•2024

  • Moderating the influence of social norms on climate change mitigation behavior

    Open Access•Lin Xu, Xianxin Qian et al.•ARTICLE•Environmental Impact Assessment…•2025•Cited by: 2•References: 46

  • The counterproductive effect of pro-environmental recall nudges

    Yiming Liu, Maoliang Ling•ARTICLE•Journal of Environmental Planning…•2026

    Environmental recall, reminding people of past pro-environmental behaviors, has been proposed as a nudge technique to promote sustainable actions. However, prior research has shown considerable variability in the effectiveness of recall nudges, and the factors moderating their impact remain unclear. This study examines the impact of recycling-based recall nudges on public support for waste prevention and disposal measures, considering the moderat…

Economics (6 works) · Environmental Education and Sustainability (6 works) · Public economics (6 works) · Business (5 works) · Incentive (5 works) · Microeconomics (5 works) · Psychology (5 works) · Environmental economics (4 works) · Environmental Sustainability in Business (4 works) · Social Psychology (4 works)

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