Adeyemi Adegoju
Biographic Data
| ID | 642187 |
|---|---|
| NAME | Adeyemi Adegoju |
| GIVEN NAMES | Adeyemi |
| FAMILY NAME | Adegoju |
| SIGNATURE | ADEGOJU A |
| AFFILIATIONS | University of Freiburg |
| ORCID | 0000-0002-9677-9770 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Humor and gender stereotyping in online marital conflict narratives
This article investigates gender-stereotyped representations of heterosexual spouses in online marital conflict narratives. It examines the multimodal semiotic resources appropriated in humorous memes to re/construct gendered identities relative to men’s and women’s perceived stereotypical behavior, attitudes and character traits that trigger and/or escalate marital conflict. The study applies Kress’ social-semiotic multimodal theory of communica…
Food metaphors and humour in Nigerian online interaction
This article explores the complementary role of Cultural Linguistics in making up for the inadequacies of linguistics‐oriented theories of humour in unpacking culturally embedded meanings in humorous discourse. On the basis of purposively sampled internet memes, it analyses different types of cultural presuppositions in some food metaphors that netizens in Nigerian online interaction appropriate to negotiate gender and class identities, which ref…
The rhetoric of 'internal' branding in Nigeria's rebranding campaign
This paper examines the rhetorical strategies of mobilising and inspiring a domestic audience for national identity re/construction in order to reinforce the Nigerian brand. Data for the study are composed of some branding strategies packaged and broadcast mainly on radio and television by Nigeria’s Federal Ministry of Information and Communications in its rebranding campaign in 2009 which was targeted at the domestic citizens' value re-orientati…
Semiotics of humor in Nigerian politics
This study explores the semiotics of humor and political disaffection in the online feedback discourse evaluating party performance in a post-election era in Nigeria’s democratic practice. It examines the incongruities in multimodal digital humor as semiotic resources of subversive play to criticize a political party for its perceived weak program-to-policy linkage. Data for the study comprise some purposively sampled political internet memes whi…
Coercive persuasion in the rebranding Nigeria campaign discourse
This article examines the discursive practices of coercive persuasion deployed by Nigeria’s Minister of Information and Communications to justify the rebranding Nigeria campaign as a policy designed for value reorientation of the citizenry in the wake of the country’s image crisis both domestically and internationally. Sampling data from select addresses and interviews of the country’s chief image maker during the campaign, the study analyses som…
Our land, our struggle, our dream
This article examines aspects of Nigeria’s Niger Delta conflict through a close reading of Ahmed Yerima’s play, Hard Ground, which explores and exploits the endemic unreliability and slipperiness of meaning as a way of understanding the conflict. The article analyses some of the vexed issues that come to the fore in the conflict between ethnic identities/loyalties and national interest which forms the background to the play. The article is inform…
We Need More than Jingles”
We have to tell our own story”
This study examines the semiotic resources deployed in resisting negative stereotypes of Nigeria in the international community, particularly representations of the country in the Western media. Data for the study were drawn from Nigeria’s Heart of Africa nation branding campaign. The study applies the discourse-historical approach (DHA) pioneered by Ruth Wodak of the Vienna School of CDA. DHA attempts to integrate much available knowledge about …
Humour as discursive practice in Nigeria’s 2015 presidential election online campaign discourse
One of the most popular forms of humour on the Internet is memes. Given the identity construction motif that is associated with memes, agents of memes select targets outside the in-group and criticise the targets’ behaviour for ideological purposes. This study examines the patterns of humour evidenced in the deployment of Internet memes (both verbal and visual) in the online campaign discourse of the 2015 presidential election in Nigeria. Data fo…
Indigenous language orientation for effective citizenship education in 21st century Africa
Efforts geared towards effective knowledge production in most African states have suffered grave setbacks owing to their extreme reliance on foreign languages to mobilise the people for national development. Apparently, citizenship education does not take cognizance of the social realities and the low level of education in Africa, as the predominant use of foreign languages has excluded the majority of the African people, who use only their indig…
Beautiful Nubia's polemics on child rights and the leadership challenge in Nigeria
This article examines Beautiful Nubia's polemics on leadership failure in Nigeria and the attendant neglect of the Nigerian child. The study provides a linguistic analysis of select texts of Beautiful Nubia's songs, discussing the poetics and rhetorical strategies that underline the artist's anguish over Nigeria's entrenched development challenges and his anticipation of a changed state. It reveals that the artist cuts the figure of an agent of s…
A Sociolinguistic Study of Deviant Orthographic Representation of Graduating Students' Names in a Nigerian University
It is habitual for graduating students of the Obafemi Awolowo University, Ile-Ife, Nigeria, to roll out the drums the very day they finish writing their final examination. Characteristic of such a ritualistic exercise, among other things, are the brand names the students coin for themselves from their original names. This study focuses on the creative rewriting of the names on such an occasion and examines the linguistic habits exhibited therein.…
Autobiographical Memory, Identity Re/Construction, and Stylistic Creativity in Tayo Olafioye's
This essay attempts a deconstructive reading of Tayo Olafioye's by stylistically analysing the autobiographer's linguistic inventiveness in evoking memories that revolve around the culture of naming in Africa vis-à-vis the protagonist's identity, which inexorably raises socio-cultural and philosophical issues about the fe/male figure in a typical African society. Further, the essay interrogates the autobiographer's invocation of the archetypal ma…
Colour, Culture and Deixis as Elements of Meaning in the Discourse of Advertising Mobile Telecommunications Networks in Nigeria
This article examines the appropriation of sign systems in the discourse of marketing the services of mobile telecommunications networks in Nigeria. The paper attempts to interpret the sign systems deployed in these marketing strategies in relation to the contextual background within which they operate, revealing multiplicities of meaning that are tied to the service providers’ ideological perceptions, which to a large extent appeal to the audien…
Humour as discursive practice in Nigeria’s 2015 presidential election online campaign discourse
One of the most popular forms of humour on the Internet is memes. Given the identity construction motif that is associated with memes, agents of memes select targets outside the in-group and criticise the targets’ behaviour for ideological purposes. This study examines the patterns of humour evidenced in the deployment of Internet memes (both verbal and visual) in the online campaign discourse of the 2015 presidential election in Nigeria. Data fo…
We have to tell our own story”
This study examines the semiotic resources deployed in resisting negative stereotypes of Nigeria in the international community, particularly representations of the country in the Western media. Data for the study were drawn from Nigeria’s Heart of Africa nation branding campaign. The study applies the discourse-historical approach (DHA) pioneered by Ruth Wodak of the Vienna School of CDA. DHA attempts to integrate much available knowledge about …
A Sociolinguistic Study of Deviant Orthographic Representation of Graduating Students' Names in a Nigerian University
It is habitual for graduating students of the Obafemi Awolowo University, Ile-Ife, Nigeria, to roll out the drums the very day they finish writing their final examination. Characteristic of such a ritualistic exercise, among other things, are the brand names the students coin for themselves from their original names. This study focuses on the creative rewriting of the names on such an occasion and examines the linguistic habits exhibited therein.…
Beautiful Nubia's polemics on child rights and the leadership challenge in Nigeria
This article examines Beautiful Nubia's polemics on leadership failure in Nigeria and the attendant neglect of the Nigerian child. The study provides a linguistic analysis of select texts of Beautiful Nubia's songs, discussing the poetics and rhetorical strategies that underline the artist's anguish over Nigeria's entrenched development challenges and his anticipation of a changed state. It reveals that the artist cuts the figure of an agent of s…
Colour, Culture and Deixis as Elements of Meaning in the Discourse of Advertising Mobile Telecommunications Networks in Nigeria
This article examines the appropriation of sign systems in the discourse of marketing the services of mobile telecommunications networks in Nigeria. The paper attempts to interpret the sign systems deployed in these marketing strategies in relation to the contextual background within which they operate, revealing multiplicities of meaning that are tied to the service providers’ ideological perceptions, which to a large extent appeal to the audien…
Autobiographical Memory, Identity Re/Construction, and Stylistic Creativity in Tayo Olafioye's
This essay attempts a deconstructive reading of Tayo Olafioye's by stylistically analysing the autobiographer's linguistic inventiveness in evoking memories that revolve around the culture of naming in Africa vis-à-vis the protagonist's identity, which inexorably raises socio-cultural and philosophical issues about the fe/male figure in a typical African society. Further, the essay interrogates the autobiographer's invocation of the archetypal ma…
A Sociolinguistic Study of Deviant Orthographic Representation of Graduating Students' Names in a Nigerian University
It is habitual for graduating students of the Obafemi Awolowo University, Ile-Ife, Nigeria, to roll out the drums the very day they finish writing their final examination. Characteristic of such a ritualistic exercise, among other things, are the brand names the students coin for themselves from their original names. This study focuses on the creative rewriting of the names on such an occasion and examines the linguistic habits exhibited therein.…
Indigenous language orientation for effective citizenship education in 21st century Africa
Efforts geared towards effective knowledge production in most African states have suffered grave setbacks owing to their extreme reliance on foreign languages to mobilise the people for national development. Apparently, citizenship education does not take cognizance of the social realities and the low level of education in Africa, as the predominant use of foreign languages has excluded the majority of the African people, who use only their indig…
Beautiful Nubia's polemics on child rights and the leadership challenge in Nigeria
This article examines Beautiful Nubia's polemics on leadership failure in Nigeria and the attendant neglect of the Nigerian child. The study provides a linguistic analysis of select texts of Beautiful Nubia's songs, discussing the poetics and rhetorical strategies that underline the artist's anguish over Nigeria's entrenched development challenges and his anticipation of a changed state. It reveals that the artist cuts the figure of an agent of s…
Humour as discursive practice in Nigeria’s 2015 presidential election online campaign discourse
One of the most popular forms of humour on the Internet is memes. Given the identity construction motif that is associated with memes, agents of memes select targets outside the in-group and criticise the targets’ behaviour for ideological purposes. This study examines the patterns of humour evidenced in the deployment of Internet memes (both verbal and visual) in the online campaign discourse of the 2015 presidential election in Nigeria. Data fo…
We Need More than Jingles”
We have to tell our own story”
This study examines the semiotic resources deployed in resisting negative stereotypes of Nigeria in the international community, particularly representations of the country in the Western media. Data for the study were drawn from Nigeria’s Heart of Africa nation branding campaign. The study applies the discourse-historical approach (DHA) pioneered by Ruth Wodak of the Vienna School of CDA. DHA attempts to integrate much available knowledge about …
Our land, our struggle, our dream
This article examines aspects of Nigeria’s Niger Delta conflict through a close reading of Ahmed Yerima’s play, Hard Ground, which explores and exploits the endemic unreliability and slipperiness of meaning as a way of understanding the conflict. The article analyses some of the vexed issues that come to the fore in the conflict between ethnic identities/loyalties and national interest which forms the background to the play. The article is inform…
Coercive persuasion in the rebranding Nigeria campaign discourse
This article examines the discursive practices of coercive persuasion deployed by Nigeria’s Minister of Information and Communications to justify the rebranding Nigeria campaign as a policy designed for value reorientation of the citizenry in the wake of the country’s image crisis both domestically and internationally. Sampling data from select addresses and interviews of the country’s chief image maker during the campaign, the study analyses som…
Semiotics of humor in Nigerian politics
This study explores the semiotics of humor and political disaffection in the online feedback discourse evaluating party performance in a post-election era in Nigeria’s democratic practice. It examines the incongruities in multimodal digital humor as semiotic resources of subversive play to criticize a political party for its perceived weak program-to-policy linkage. Data for the study comprise some purposively sampled political internet memes whi…
The rhetoric of 'internal' branding in Nigeria's rebranding campaign
This paper examines the rhetorical strategies of mobilising and inspiring a domestic audience for national identity re/construction in order to reinforce the Nigerian brand. Data for the study are composed of some branding strategies packaged and broadcast mainly on radio and television by Nigeria’s Federal Ministry of Information and Communications in its rebranding campaign in 2009 which was targeted at the domestic citizens' value re-orientati…
Food metaphors and humour in Nigerian online interaction
This article explores the complementary role of Cultural Linguistics in making up for the inadequacies of linguistics‐oriented theories of humour in unpacking culturally embedded meanings in humorous discourse. On the basis of purposively sampled internet memes, it analyses different types of cultural presuppositions in some food metaphors that netizens in Nigerian online interaction appropriate to negotiate gender and class identities, which ref…
Humor and gender stereotyping in online marital conflict narratives
This article investigates gender-stereotyped representations of heterosexual spouses in online marital conflict narratives. It examines the multimodal semiotic resources appropriated in humorous memes to re/construct gendered identities relative to men’s and women’s perceived stereotypical behavior, attitudes and character traits that trigger and/or escalate marital conflict. The study applies Kress’ social-semiotic multimodal theory of communica…
Sociology (12 works) · Political science (9 works) · Discourse Analysis in Language Studies (7 works) · Law (7 works) · Linguistics (7 works) · Epistemology (6 works) · Politics (6 works) · Aesthetics (5 works) · Media studies (5 works) · Psychology (5 works)