Jiyeon So
Biographic Data
| ID | 649491 |
|---|---|
| NAME | Jiyeon So |
| GIVEN NAMES | Jiyeon |
| FAMILY NAME | So |
| SIGNATURE | SO J |
| AFFILIATIONS | Yonsei University |
| ORCID | 0000-0003-2270-4490 |
| VERIFIED | Yes |
| TOTAL WORKS | 20 |
| TOTAL CITATIONS | 37 |
| AUTHOR COUNT | 20 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
Two faces of message repetition
This study offers a critical test of two competing theoretical accounts of message repetition effects—processing fluency and message fatigue—which have yet to be examined together under a coherent framework. Furthermore, integrating research on metacognition and motivated processing, we propose audience favorability toward message advocacy as a crucial moderator in this dynamic. A repeated-exposure experiment (N = 845) involving five different me…
Does Covid-19 Message Fatigue Lead to Misinformation Acceptance? An Extension of the Risk Information Seeking and Processing Model
Based on the Risk Information Seeking and Processing Model, the present study examines whether COVID-19 message fatigue leads to greater information avoidance and heuristic processing, and consequently greater acceptance of misinformation. We conducted a survey of 821 Korean adults regarding their information seeking and processing regarding COVID-19 vaccination. Results of SEM analyses showed that COVID-19 message fatigue was (a) negatively rela…
What message features influence the intention to share misinformation about Covid-19 on social media? The role of efficacy and novelty
Diffusion of Covid-19 misinformation
Message fatigue beyond the health message context
Repeated exposure to similar messages may be counterproductive, yet the majority of the extant research tends to neglect this possibility. Addressing this issue, So et al. (2017) conceptualized and operationalized the message fatigue construct within the health message context. We replicate their study in a climate change message context and extend their work by proposing and validating a shortened message fatigue scale. The results of a preregis…
The role of audience favorability in processing (un)familiar messages
Several mechanisms of processing (un)familiar messages-processing fluency, message fatigue, interest, and counterarguing-are documented but studied independently, preventing a holistic understanding of how we process (un)familiar messages. This research integrates these mechanisms under a coherent theoretical framework based on heuristic-systematic model and identifies which one becomes dominant as a joint function of message familiarity and audi…
Is a success story of an underdog more powerful than one of a similar other? examining effects of model similarity and success attribution on intention to exercise
Success stories are often used to promote health behaviors. This study examined how different features of others’ success stories about achieving an exercise goal influence observers’ intentions to exercise. The specific factors examined were success stories’ model similarity (similar vs. underdog model) and success attribution type (internal vs. external attribution message) on individuals’ expectations of their success and intentions to exercis…
Contributions of emotional flow in narrative persuasion
This study empirically tested theoretical postulations regarding the persuasive effects of emotional flow induced by narrative messages. An experiment (N = 347) was conducted to test if emotional flow and ending emotional valence promote transportation and identification, and in turn persuasion. Emotional flow was operationalized as a shift in emotional valence experienced during message exposure (positive-negative, negative-positive). Consistent…
Information Seeking Upon Exposure to Risk Messages
Exposure to risk messages can motivate health information seeking, which can influence message acceptance or rejection. Theories of risk message design and effects (e.g., fear appeal models), however, have not considered information seeking as an integral part of the risk message processing. To address the gap, this experimental study (N = 927) offered participants an opportunity to seek threat- and/or coping-related information online after expo…
Reactions to tobacco warning labels
The finding demonstrating predominantly adaptive (and few maladaptive) responses to warning labels supports the continued use of fear appeals in warning label design. The greater adaptive and lower maladaptive responses to pictorial warnings could serve as additional evidence for FDA to implement pictorial warning labels
How Message Fatigue toward Health Messages Leads to Ineffective Persuasive Outcomes
Message fatigue refers to a state of being exhausted and tired of prolonged exposure to similarly-themed messages (e.g., anti-obesity messages; So, Kim, & Cohen, 2017). This study tests a mediational model that accounts for how one's preexisting fatigue toward anti-obesity messages may contribute to two different types of resistance-reactance and disengagement-toward an incoming anti-obesity message, which, in turn, reduce intention to adopt weig…
A Profile of Individuals with Anti-tobacco Message Fatigue
These findings underscore the importance of segmenting the audience based on their levels of message fatigue and using more novel message strategies and delivery methods to influence populations with relatively higher levels of anti-tobacco message fatigue
Message fatigue
Despite growing concern over the public’s fatigue toward inundated health messages, communication research has largely neglected such ramifications of prolonged, real-life campaign exposure. This paper offers an initial conceptual and empirical treatment of message fatigue, an important, but understudied, side effect of campaigns. Specifically, it proposes conceptual and operational definitions of the construct and examines psychometric character…
Media-based emotional coping
Reexamining Fear Appeal Models from Cognitive Appraisal Theory and Functional Emotion Theory Perspectives
Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived su…
A Further Extension of the Extended Parallel Process Model (E-EPPM)
For two decades, the extended parallel process model (EPPM; Witte, 1992 Witte, K. 1992. Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59: 330–349. [Taylor & Francis Online], [Web of Science ®] , [Google Scholar]) has been one of the most widely used theoretical frameworks in health risk communication. The model has gained much popularity because it recognizes that, ironically, preceding fe…
Facebook Friends with (Health) Benefits? Exploring Social Network Site Use and Perceptions of Social Support, Stress, and Well-Being
There is clear evidence that interpersonal social support impacts stress levels and, in turn, degree of physical illness and psychological well-being. This study examines whether mediated social networks serve the same palliative function. A survey of 401 undergraduate Facebook users revealed that, as predicted, number of Facebook friends associated with stronger perceptions of social support, which in turn associated with reduced stress, and in …
Reduction of Perceived Social Distance as an Explanation for Media's Influence on Personal Risk Perceptions
The risk convergence model proposes reduction of perceived social distance to a mediated personality as a mechanism through which the mass media can influence audiences' personal risk perceptions. As an initial test of the model, this study examined whether 5 audience variables known to facilitate media effects on personal risk perceptions—identification, parasocial interaction, personal relevance, transportation, and perceived realism—would exer…
Tracing the Course of Reality TV Effects Research
This chapter overviews the history of reality‐based TV research, starting with efforts to define the genre and understand why people watch such programming, with particular attention to issues of voyeurism and desire for fame. The discussion then turns to research on the effect of reality TV consumption, which has progressed primarily through the lenses of cultivation theory, social cognitive theory, and perceived realism. Given the general focus…
Uses, Gratifications, and Beyond
This study proposes a theoretical model postulating the impact of audience motivation on risk perception. Drawing from uses and gratifications theory and differential impact hypothesis, the model consists of 5 major propositions. First, an overarching proposition postulating the capacity of audience motivation to serve as a mental frame on media exposure is proposed. Surveillance motivation is postulated to influence social risk perception, where…
Message fatigue
Despite growing concern over the public’s fatigue toward inundated health messages, communication research has largely neglected such ramifications of prolonged, real-life campaign exposure. This paper offers an initial conceptual and empirical treatment of message fatigue, an important, but understudied, side effect of campaigns. Specifically, it proposes conceptual and operational definitions of the construct and examines psychometric character…
Reexamining Fear Appeal Models from Cognitive Appraisal Theory and Functional Emotion Theory Perspectives
Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived su…
Reduction of Perceived Social Distance as an Explanation for Media's Influence on Personal Risk Perceptions
The risk convergence model proposes reduction of perceived social distance to a mediated personality as a mechanism through which the mass media can influence audiences' personal risk perceptions. As an initial test of the model, this study examined whether 5 audience variables known to facilitate media effects on personal risk perceptions—identification, parasocial interaction, personal relevance, transportation, and perceived realism—would exer…
Uses, Gratifications, and Beyond
This study proposes a theoretical model postulating the impact of audience motivation on risk perception. Drawing from uses and gratifications theory and differential impact hypothesis, the model consists of 5 major propositions. First, an overarching proposition postulating the capacity of audience motivation to serve as a mental frame on media exposure is proposed. Surveillance motivation is postulated to influence social risk perception, where…
Tracing the Course of Reality TV Effects Research
This chapter overviews the history of reality‐based TV research, starting with efforts to define the genre and understand why people watch such programming, with particular attention to issues of voyeurism and desire for fame. The discussion then turns to research on the effect of reality TV consumption, which has progressed primarily through the lenses of cultivation theory, social cognitive theory, and perceived realism. Given the general focus…
Uses, Gratifications, and Beyond
This study proposes a theoretical model postulating the impact of audience motivation on risk perception. Drawing from uses and gratifications theory and differential impact hypothesis, the model consists of 5 major propositions. First, an overarching proposition postulating the capacity of audience motivation to serve as a mental frame on media exposure is proposed. Surveillance motivation is postulated to influence social risk perception, where…
A Further Extension of the Extended Parallel Process Model (E-EPPM)
For two decades, the extended parallel process model (EPPM; Witte, 1992 Witte, K. 1992. Putting the fear back into fear appeals: The extended parallel process model. Communication Monographs, 59: 330–349. [Taylor & Francis Online], [Web of Science ®] , [Google Scholar]) has been one of the most widely used theoretical frameworks in health risk communication. The model has gained much popularity because it recognizes that, ironically, preceding fe…
Facebook Friends with (Health) Benefits? Exploring Social Network Site Use and Perceptions of Social Support, Stress, and Well-Being
There is clear evidence that interpersonal social support impacts stress levels and, in turn, degree of physical illness and psychological well-being. This study examines whether mediated social networks serve the same palliative function. A survey of 401 undergraduate Facebook users revealed that, as predicted, number of Facebook friends associated with stronger perceptions of social support, which in turn associated with reduced stress, and in …
Reduction of Perceived Social Distance as an Explanation for Media's Influence on Personal Risk Perceptions
The risk convergence model proposes reduction of perceived social distance to a mediated personality as a mechanism through which the mass media can influence audiences' personal risk perceptions. As an initial test of the model, this study examined whether 5 audience variables known to facilitate media effects on personal risk perceptions—identification, parasocial interaction, personal relevance, transportation, and perceived realism—would exer…
Media-based emotional coping
Reexamining Fear Appeal Models from Cognitive Appraisal Theory and Functional Emotion Theory Perspectives
Recognizing inconsistencies between the extant fear appeal theories and emotion literature, this research integrated cognitive appraisal theory and functional emotion theory into a fear appeal literature and proposed a model that describes a process through which both fear and anxiety can contribute to adaptive responses. Findings from an experiment (N = 927) supported the predictions. Fear and anxiety emerged as distinct constructs. Perceived su…
Message fatigue
Despite growing concern over the public’s fatigue toward inundated health messages, communication research has largely neglected such ramifications of prolonged, real-life campaign exposure. This paper offers an initial conceptual and empirical treatment of message fatigue, an important, but understudied, side effect of campaigns. Specifically, it proposes conceptual and operational definitions of the construct and examines psychometric character…
How Message Fatigue toward Health Messages Leads to Ineffective Persuasive Outcomes
Message fatigue refers to a state of being exhausted and tired of prolonged exposure to similarly-themed messages (e.g., anti-obesity messages; So, Kim, & Cohen, 2017). This study tests a mediational model that accounts for how one's preexisting fatigue toward anti-obesity messages may contribute to two different types of resistance-reactance and disengagement-toward an incoming anti-obesity message, which, in turn, reduce intention to adopt weig…
A Profile of Individuals with Anti-tobacco Message Fatigue
These findings underscore the importance of segmenting the audience based on their levels of message fatigue and using more novel message strategies and delivery methods to influence populations with relatively higher levels of anti-tobacco message fatigue
Information Seeking Upon Exposure to Risk Messages
Exposure to risk messages can motivate health information seeking, which can influence message acceptance or rejection. Theories of risk message design and effects (e.g., fear appeal models), however, have not considered information seeking as an integral part of the risk message processing. To address the gap, this experimental study (N = 927) offered participants an opportunity to seek threat- and/or coping-related information online after expo…
Reactions to tobacco warning labels
The finding demonstrating predominantly adaptive (and few maladaptive) responses to warning labels supports the continued use of fear appeals in warning label design. The greater adaptive and lower maladaptive responses to pictorial warnings could serve as additional evidence for FDA to implement pictorial warning labels
Contributions of emotional flow in narrative persuasion
This study empirically tested theoretical postulations regarding the persuasive effects of emotional flow induced by narrative messages. An experiment (N = 347) was conducted to test if emotional flow and ending emotional valence promote transportation and identification, and in turn persuasion. Emotional flow was operationalized as a shift in emotional valence experienced during message exposure (positive-negative, negative-positive). Consistent…
Is a success story of an underdog more powerful than one of a similar other? examining effects of model similarity and success attribution on intention to exercise
Success stories are often used to promote health behaviors. This study examined how different features of others’ success stories about achieving an exercise goal influence observers’ intentions to exercise. The specific factors examined were success stories’ model similarity (similar vs. underdog model) and success attribution type (internal vs. external attribution message) on individuals’ expectations of their success and intentions to exercis…
Two faces of message repetition
This study offers a critical test of two competing theoretical accounts of message repetition effects—processing fluency and message fatigue—which have yet to be examined together under a coherent framework. Furthermore, integrating research on metacognition and motivated processing, we propose audience favorability toward message advocacy as a crucial moderator in this dynamic. A repeated-exposure experiment (N = 845) involving five different me…
Does Covid-19 Message Fatigue Lead to Misinformation Acceptance? An Extension of the Risk Information Seeking and Processing Model
Based on the Risk Information Seeking and Processing Model, the present study examines whether COVID-19 message fatigue leads to greater information avoidance and heuristic processing, and consequently greater acceptance of misinformation. We conducted a survey of 821 Korean adults regarding their information seeking and processing regarding COVID-19 vaccination. Results of SEM analyses showed that COVID-19 message fatigue was (a) negatively rela…
What message features influence the intention to share misinformation about Covid-19 on social media? The role of efficacy and novelty
Diffusion of Covid-19 misinformation
Message fatigue beyond the health message context
Repeated exposure to similar messages may be counterproductive, yet the majority of the extant research tends to neglect this possibility. Addressing this issue, So et al. (2017) conceptualized and operationalized the message fatigue construct within the health message context. We replicate their study in a climate change message context and extend their work by proposing and validating a shortened message fatigue scale. The results of a preregis…
The role of audience favorability in processing (un)familiar messages
Several mechanisms of processing (un)familiar messages-processing fluency, message fatigue, interest, and counterarguing-are documented but studied independently, preventing a holistic understanding of how we process (un)familiar messages. This research integrates these mechanisms under a coherent theoretical framework based on heuristic-systematic model and identifies which one becomes dominant as a joint function of message familiarity and audi…
Psychology (20 works) · Social Psychology (16 works) · Media Influence and Health (13 works) · Behavioral Health and Interventions (9 works) · Computer Science (9 works) · Cognitive psychology (7 works) · Perception (7 works) · Social Psychology (6 works) · Climate Change Communication and Perception (5 works) · Clinical Psychology (5 works)