Hiba Khan
Biographic Data
| ID | 7004366 |
|---|---|
| NAME | Hiba Khan |
| GIVEN NAMES | Hiba |
| FAMILY NAME | Khan |
| SIGNATURE | KHAN H |
| AFFILIATIONS | Bond University, City of Gold Coast , Queensland |
| ORCID | 0000-0002-1623-9396 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based advertising research by focusing on the theoretical tenets of CLT, construal-level manipulations, and construal-level manipulation checks applied in this research domain. This is the first systematic review of CLT-based advertising research involving psychological distance, wh…
Pakistan and Covid-19
No prominent works on this page.
Pakistan and Covid-19
A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
Advertising research has increasingly applied construal level theory (CLT) to predict advertising effectiveness. This study systematically reviews and synthesizes CLT-based advertising research by focusing on the theoretical tenets of CLT, construal-level manipulations, and construal-level manipulation checks applied in this research domain. This is the first systematic review of CLT-based advertising research involving psychological distance, wh…
2019-20 coronavirus outbreak (1 works) · Betacoronavirus (1 works) · Coronavirus Infections (1 works) · COVID-19 epidemiological studies (1 works) · Immune responses and vaccinations (1 works) · Internal Medicine (1 works) · Law (1 works) · Medicine (1 works) · MEDLINE (1 works) · Outbreak (1 works)