Dennis W Rook
Biographic Data
| ID | 784378 |
|---|---|
| NAME | Dennis W Rook |
| GIVEN NAMES | Dennis W |
| FAMILY NAME | Rook |
| SIGNATURE | ROOK D W |
| AFFILIATIONS | University of Southern California |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 244 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 3 |
Social Division and Aesthetic Specialization
Focus Groups
Normative Influences on Impulsive Buying Behavior
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship between the impulse buying trait and consumers' buying behaviors. Specifically, the relationship…
The Buying Impulse
What is impulse buying? Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the longstanding absence of a compelling conceptualization of this distinctive type of purchasing behavior. This article reviews extant research on impulsive behavior and then introduces a new interpretation of impulse buying. Following this are the results of an exploratory study that inve…
The Ritual Dimension of Consumer Behavior
In daily living, people participate regularly in a variety of ritualized activities at home, work, and play, both as individuals and as members of some larger community. The average person also relies on various ritual events to mark such significant life passages as graduation, marriage, and death. Despite these pervasive and meaningful ritual experiences, consumer research has largely failed to recognize this extensive behavioral domain. The pr…
The Ritual Dimension of Consumer Behavior
In daily living, people participate regularly in a variety of ritualized activities at home, work, and play, both as individuals and as members of some larger community. The average person also relies on various ritual events to mark such significant life passages as graduation, marriage, and death. Despite these pervasive and meaningful ritual experiences, consumer research has largely failed to recognize this extensive behavioral domain. The pr…
The Buying Impulse
What is impulse buying? Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the longstanding absence of a compelling conceptualization of this distinctive type of purchasing behavior. This article reviews extant research on impulsive behavior and then introduces a new interpretation of impulse buying. Following this are the results of an exploratory study that inve…
Normative Influences on Impulsive Buying Behavior
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship between the impulse buying trait and consumers' buying behaviors. Specifically, the relationship…
The Ritual Dimension of Consumer Behavior
In daily living, people participate regularly in a variety of ritualized activities at home, work, and play, both as individuals and as members of some larger community. The average person also relies on various ritual events to mark such significant life passages as graduation, marriage, and death. Despite these pervasive and meaningful ritual experiences, consumer research has largely failed to recognize this extensive behavioral domain. The pr…
The Buying Impulse
What is impulse buying? Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the longstanding absence of a compelling conceptualization of this distinctive type of purchasing behavior. This article reviews extant research on impulsive behavior and then introduces a new interpretation of impulse buying. Following this are the results of an exploratory study that inve…
Normative Influences on Impulsive Buying Behavior
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspects. This article presents conceptual and empirical evidence that consumers' normative evaluations (i.e., judgments about the appropriateness of engaging in impulse buying behavior) moderate the relationship between the impulse buying trait and consumers' buying behaviors. Specifically, the relationship…
Focus Groups
Social Division and Aesthetic Specialization
Consumer Retail Behavior Studies (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Exploratory research (2 works) · Law (2 works) · Political science (2 works) · Psychology (2 works)