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Paul N Bloom

Biographic Data

ID78941
NAMEPaul N Bloom
GIVEN NAMESPaul N
FAMILY NAMEBloom
SIGNATUREBLOOM P N
AFFILIATIONSUniversity of North Carolina at Chapel Hill
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS4
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR1979
LATEST PUBLICATION YEAR2001
H-INDEX1
  • Role of slotting fees and trade promotions in shaping how tobacco is marketed in retail stores

    Paul N Bloom•ARTICLE•Tobacco Control•2001

    Additional research is needed before determining the most appropriate public policy stance

  • Evaluation of Consumer Education Programs

    Paul N Bloom, Gary T Ford•ARTICLE•Journal of Consumer Research•1979•Cited by: 4

    The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program

  • Evaluation of Consumer Education Programs

    Paul N Bloom, Gary T Ford•ARTICLE•Journal of Consumer Research•1979•Cited by: 4

    The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program

  • Evaluation of Consumer Education Programs

    Paul N Bloom, Gary T Ford•ARTICLE•Journal of Consumer Research•1979•Cited by: 4

    The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program

  • Role of slotting fees and trade promotions in shaping how tobacco is marketed in retail stores

    Paul N Bloom•ARTICLE•Tobacco Control•2001

    Additional research is needed before determining the most appropriate public policy stance

Business (2 works) · Economics (2 works) · Marketing (2 works) · Advertising (1 works) · Consumer education (1 works) · Consumer research (1 works) · Cultural Industries and Urban Development (1 works) · Customer Service Quality and Loyalty (1 works) · Diverse Educational Innovations Studies (1 works) · Enforcement (1 works)

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