George J Szybillo
Biographic Data
| ID | 802579 |
|---|---|
| NAME | George J Szybillo |
| GIVEN NAMES | George J |
| FAMILY NAME | Szybillo |
| SIGNATURE | SZYBILLO G J |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 36 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 1979 |
| H-INDEX | 2 |
Family Member Influence in Household Decision Making
George J. Szybillo, Arlene K. Sosanie, Aaron Tenenbein; Family Member Influence in Household Decision Making, Journal of Consumer Research, Volume 6, Issue
Information Acquisition Behavior in Brand Choice Situations
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
Time and Consumer Behavior
Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…
Time and Consumer Behavior
Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…
Information Acquisition Behavior in Brand Choice Situations
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
Family Member Influence in Household Decision Making
George J. Szybillo, Arlene K. Sosanie, Aaron Tenenbein; Family Member Influence in Household Decision Making, Journal of Consumer Research, Volume 6, Issue
Time and Consumer Behavior
Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…
Information Acquisition Behavior in Brand Choice Situations
A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making
Family Member Influence in Household Decision Making
George J. Szybillo, Arlene K. Sosanie, Aaron Tenenbein; Family Member Influence in Household Decision Making, Journal of Consumer Research, Volume 6, Issue
Computer Science (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer behaviour (2 works) · Marketing (2 works) · Marketing (2 works) · Sociology (2 works) · Advertising (1 works) · Art history (1 works) · Brand awareness (1 works)