Jeff Niederdeppe
Biographic Data
| ID | 85597 |
|---|---|
| NAME | Jeff Niederdeppe |
| GIVEN NAMES | Jeff |
| FAMILY NAME | Niederdeppe |
| SIGNATURE | NIEDERDEPPE J |
| AFFILIATIONS | Cornell University |
| ORCID | 0000-0001-7686-1526 |
| VERIFIED | Yes |
| TOTAL WORKS | 89 |
| TOTAL CITATIONS | 183 |
| AUTHOR COUNT | 89 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 8 |
Exploring the Roles of Interpersonal Conversations and Received Social Support in the Persuasiveness of Messages Informed by the Extended Parallel Process Model
Message design and message effects theories have been criticized for ignoring the influences of interpersonal, social, and contextual factors. To address this gap, the current study explores how interpersonal conversations and received social support may influence the persuasiveness of messages informed by the extended parallel process model (EPPM). In a longitudinal experiment, participants (n = 750) were randomly assigned to watch an EPPM-infor…
Community Characteristics Predict Local News Agenda Building About Racial Health Disparities
We examined market-level social and demographic characteristics and station-level factors as predictors of local television news coverage of COVID-19-related racial disparities using the theoretical lens of agenda building and the community structure theory. We analyzed closed captioning of evening news broadcasts from 758 stations tracked in all 210 media markets from February 1 2020, to November 23 2021. We systematically validated keywords to …
Testing the effects of segmented crowdsource-selected messages to improve intentions to follow colorectal cancer screening recommendations
Colorectal cancer (CRC) is a leading cause of cancer-related morbidity and mortality in the United States (U.S.). CRC screening (CRCS) is an important method of cancer prevention and early detection, but often receives less public attention than other cancer and screening types. Regular CRCS is recommended for most individuals aged 45–75, though screening rates are lower than desired in the U.S. Despite similar screening rates, Black Americans ex…
Testing message strategies that minimize White Americans’ backlash to racial equity information
Scholars have worried that messages about racial equity can produce backlash from White respondents. Drawing upon psychological reactance theory, we compared cognitive and affective responses to a message emphasizing how a redistributive policy would benefit everyone (universalist message) to a message that also emphasized how the policy would especially benefit minoritized racial groups (targeted universalist message) among a sample of 871 White…
Contingent Effects of E-Cigarette Warning Label Messages on Cognitive Elaboration and Fear Among U.S. Youth Ages 14–17 by Vaping Experience and Peer Vaping Behavior
The U.S. Food and Drug Administration (FDA) currently requires a warning about the addictive nature of nicotine to be placed on electronic cigarette advertisements and packaging. To consider the value of additional warning messages on public health outcomes, this study examines the additive effect of new warnings that are based on recent claims from U.S. federal authorities. We conducted a secondary analysis of recent data from 1,202 U.S. youth a…
How Forced Versus Selective Exposure Matters for the Influence of Emotional Appeals About Climate Change in a Sample of Americans
Researchers studying the influence of strategic science messages have overlooked the fact that people are selective in the content they consume. In this experiment, participants were “forced” to view one of three climate appeals (threat, humor, informational), reflecting the typical between-subjects experiment, or they were permitted to choose between one of these appeals (or topical alternatives), reflecting real-world media choice. Compared wit…
Beyond fear of backlash
Although U.S. health disparities are well-documented, the very communities that bear the brunt of those disparities are, ironically, underrepresented in scientific efforts to understand and address them. In two experiments (total N = 9523), we explored the consequences of omitting those perspectives for efforts to understand and address disparities in the COVID-19 pandemic. We found that, by prioritizing the perspectives of White Americans, studi…
Recruitment Methods, Inclusion, and Successful Participation in a Longitudinal Clinical Trial Using Ecological Momentary Assessment
Underrepresentation of historically marginalized populations in clinical trials continues to threaten the validity of health intervention research. Evidence supports the merits of intercept and other proactive forms of recruitment for achieving more equitable representation. However, researchers also report lower retention and adherence to protocols among these populations, particularly in longitudinal studies. Few studies have compared recruitme…
Examining Perceptions of Uncertain Language in Potential E-Cigarette Warning Labels
E-cigarette use among youth presents a public health risk. Yet, cigarette smokers who substantially reduce their smoking or switch completely from traditional combustible cigarettes could benefit. As science about e-cigarettes is continually emerging, any potential warnings are likely to contain uncertain language. Hedged verbiage may impact decision making. To assess reactions, we conducted 16 online focus groups; 8 with youth (n = 32, grouped b…
Effects of Race-Specific Prevalence and Racial Disparity Information About Obesity and Diabetes
There are significant racial disparities in obesity and diabetes such that prevalence rates are higher among Black Americans than White Americans. This study examined effects of communicating the prevalence of obesity/diabetes and comparing race-specific prevalence rates between White and Black Americans to highlight racial health disparities. We conducted two preregistered, between-subjects randomized online experiments with an analytic sample o…
Pre-post implementation policy support for warnings on cigarette filters in Canada among adults who smoke cigarettes
Just as increased support has been found for a range of tobacco control policies post-implementation, we found increased support for warnings on cigarettes during the transition period. However, support for this policy among people who smoke remains low. Other countries considering implementing this policy may consider these findings
Effects of communicating health disparities using social comparison framing
Politicizing Masks? Examining the Volume and Content of Local News Coverage of Face Coverings in the U.S. Through the Covid-19 Pandemic
The COVID-19 pandemic quickly became a political and health communication crisis whose impact varied by geographic location in the United States. Although local television is known to be an important source of public information, little is known about how it covered the pandemic. We analyze the volume and content of local TV coverage of masks from 758 stations across all 210 U.S. media markets in the first 22 months of the pandemic to assess how …
“Those Who Need It the Most”
There are opportunities for news coverage to expand the discussion of how food assistance programs improve racial and health equity outcomes
Identities, drinking behaviors and cancer beliefs among African-American and White American adults
Insights from these interviews confirm the relevance of racial and other identities in shaping responses to alcohol-cancer messaging, and emphasize the need to consider both behavior change and policy change to create supportive environments for such changes
Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators’ support for alcohol policies? An experimental study
Counter-advertising employing messages that expose and critique the intent and impact of pervasive alcohol sponsorship in sport has potential to bolster public support for policies targeting alcohol sport sponsorship, diminish beliefs supportive of alcohol industry marketing strategies and enhance negative views of alcohol companies and their marketing practices
Managing a policy paradox? Responses to textual warning labels on E-cigarette advertisements among U.S. national samples of youth overall and adults who smoke or vape
Is exposure to pharmaceutical direct-to-consumer advertising for heart disease and diabetes associated with physical activity and dietary behavior
Many Americans were regularly exposed to pharmaceutical DTCA for heart disease and diabetes from 2003 to 2016. Widespread exposure to such DTCA is associated with higher levels (though small in magnitude) of consuming alcohol, fast food, candy, and sugar-sweetened beverages
Effects of social comparison framing of racial health disparities and behaviors
Messages that feature intergroup comparisons (social comparison frames) regularly communicate the relative prevalence of health problems and preventive behaviors. While prior studies find that comparing disease risks between racial groups are met with resistance from the disadvantaged group, we extended existing research by investigating if behavioral comparisons which show that the higher-risk group also excels in disease prevention efforts coul…
Effects of Communicating Prevalence Information about Two Common Health Conditions
Obesity and diabetes are widespread health conditions with rising prevalence rates in the United States. News stories and health campaign messages frequently feature prevalence rates of obesity and diabetes, at times under the expectation that such messages will increase readers' disease awareness, health behaviors, and policy support. At the same time, American adults overestimate the prevalence of obesity and diabetes in the absence of prevalen…
Choose Your Own Emotion
The contemporary high-choice media landscape offers users considerable latitude to select media content. When it comes to media messaging about science issues like climate change, it is unclear whether audiences gravitate toward different kinds of emotionally evocative messages and what psychosocial factors underlie those preferences. Here, we presented young adults (N = 1,493) with three climate change videos to choose from (“funny,” “scary,” “i…
Noticing people, discounts and non-tobacco flavours in e-cigarette ads may increase e-cigarette product appeal among non-tobacco-using young adults
Attention to several e-cigarette ad features (eg, people, discounts, non-tobacco flavours) was associated with increased e-cigarette product appeal, whereas attention to nicotine warnings and smoking cessation claims was associated with reduced appeal among non-tobacco-using young adults. Restricting appeal-promoting features while strengthening the effects of nicotine warnings and smoker-targeted claims in e-cigarette ads may potentially reduce …
Local TV News Coverage of Racial Disparities in Covid-19 During the First Wave of the Pandemic, March–June 2020
The COVID-19 pandemic has disproportionately impacted health and social outcomes for people of color in the United States. This study examined how local TV news stories attributed causes and solutions for COVID-19-related racial health and social disparities, and whether coverage of such disparities changed after George Floyd’s murder, during the first wave of the COVID-19 pandemic. We systematically validated keywords to extract relevant news co…
Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy
Health communicators in the United States face substantial challenges in their efforts to increase parent uptake of the measles, mumps, and rubella (MMR) vaccine for their children. One major set of challenges involves low levels of trust in medical science behind vaccination safety and effectiveness, pharmaceutical companies who produce these vaccines, and government health agencies who promote vaccination. We conducted a two-wave randomized exp…
Visual Juxtapositions as Exemplars in Messages Promoting Healthy Dietary Behavior
While health communicators often study strategic health messages, investigations of how visual message elements complement or inhibit persuasive efforts are sparse in the literature. Visual juxtapositions, which refer to one visual presentation featuring two images placed next to each other, are one such visual element. In the context of improving public communication efforts related to promoting healthy dietary choices, we use visual persuasion …
Attributions of Responsibility for Obesity
Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid of the two) emphasizing environmental causes of obesity, or a no-exposure control condition. The narr…
Framing the Consequences of Childhood Obesity to Increase Public Support for Obesity Prevention Policy
Objectives. We examined the effects of messages describing consequences of childhood obesity on public attitudes about obesity prevention policy. Methods. We collected data from 2 nationally representative Internet-based surveys. First, respondents (n = 444) evaluated the strength of 11 messages about obesity’s consequences as reasons for government action. Second, we randomly assigned respondents (n = 2494) to a control group or to treatment gro…
Communication About Health Disparities in the Mass Media
Journal Article Communication About Health Disparities in the Mass Media Get access Jeff Niederdeppe, Jeff Niederdeppe 1Department of Communication, Cornell University, Ithaca, NY, 14850, USA Search for other works by this author on: Oxford Academic Google Scholar Cabral A. Bigman, Cabral A. Bigman 2Dana Farber Cancer Institute, Harvard School of Public Health, Cambridge, MA, 02138, USA Search for other works by this author on: Oxford Academic Go…
Confirming “truth”
This study provides additional evidence that Florida’s “truth” tobacco countermarketing campaign was successful in reducing smoking among Florida teens. Smoking rates were substantially lower among Florida teens between fall 2001 and spring 2002, whereas previous studies found that smoking rates were comparable before the launch of “truth.” Florida teens had higher levels of “truth” campaign awareness and were more likely to agree with campaign-t…
Conceptual, Empirical, and Practical Issues in Developing Valid Measures of Public Communication Campaign Exposure
The ability to validly measure campaign exposure is central to claims of public communication campaign effectiveness. Surprisingly, scholars have paid remarkably little attention to questions about the validity of various ways to measure campaign exposure. This paper begins to address this gap by outlining conceptual, empirical, and practical issues in developing valid measures of campaign exposure. First, I offer a brief definition of measuremen…
Inoculation in Competitive Framing
Journal Article Inoculation in Competitive Framing: Examining Message Effects on Policy Preferences Get access Jeff Niederdeppe, Jeff Niederdeppe * Jeff Niederdeppe is an associate professor in the Department of Communication at Cornell University, Ithaca, NY, USA. Sarah E. Gollust is an assistant professor in the Division of Health Policy and Management in the School of Public Health at the University of Minnesota, Minneapolis, MN, USA. Colleen …
Meeting the Challenge of Measuring Communication Exposure in the Digital Age
This article offers two predictions about less and more promising ways to move forward in efforts to measure communication exposure in the digital age. First, I argue that people will be increasingly unable to recall and accurately report on the source of their information exposure in surveys, although they have never been very good at this to begin with. Many surveys seeking to gauge media processes and effects continue to assume respondents' ab…
Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation
Kimmel on Climate
This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-ni…
Smoking-Cessation Media Campaigns and Their Effectiveness Among Socioeconomically Advantaged and Disadvantaged Populations
Objectives. We examined whether the impact of televised smoking cessation ads differed by a population’s education and income. Methods. We used longitudinal data from the Wisconsin Behavioral Health Survey, a statewide sample of 452 adult smokers who were interviewed in 2003 to 2004 and followed up 1 year later. Logistic regression was used to assess whether baseline recall of secondhand smoke ads and “keep trying to quit” ads was associated with…
Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations
News Coverage of Sugar-Sweetened Beverage Taxes
Objectives. We examined news coverage of public debates about large taxes on sugar-sweetened beverages (SSBs) to illuminate how the news media frames the debate and to inform future efforts to promote obesity-related public policy. Methods. We conducted a quantitative content analysis in which we assessed how frequently 30 arguments supporting or opposing SSB taxes appeared in national news media and in news outlets serving jurisdictions where SS…
Local TV News Coverage of Racial Disparities in Covid-19 During the First Wave of the Pandemic, March–June 2020
The COVID-19 pandemic has disproportionately impacted health and social outcomes for people of color in the United States. This study examined how local TV news stories attributed causes and solutions for COVID-19-related racial health and social disparities, and whether coverage of such disparities changed after George Floyd’s murder, during the first wave of the COVID-19 pandemic. We systematically validated keywords to extract relevant news co…
When “Tried and True” Advocacy Strategies Backfire
A core principle of policy advocacy is that to engage decision makers in the urgency, complexity, and controversy of problems, advocates must effectively tell the story of those issues. Policy stories, or narratives, paint mental pictures of what a problem is, who is affected, and how it came to be. Yet, the persuasive effects of narratives on one key group, state legislators, remain understudied. Drawing from the Narrative Policy Framework (NPF)…
The promises and pitfalls of personalization in narratives to promote social change
This study tests the effects of personalized and depersonalized narratives on cognitive responses, narrative engagement, and support for obesity prevention policies. We first explicate three dimensions of personalization: (1) identifiability, (2) individualization, and (3) inner states description. We then report on a randomized experiment (N = 368) showing that depersonalized narratives were more effective than personalized stories and a no-expo…
Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages
Objectives. This study explored the use of strategic messaging by proponents of sugar-sweetened beverage (SSB) taxation to influence public opinion and shape the policy process, emphasizing the experiences in El Monte and Richmond, California, with SSB tax proposals in 2012. Methods. We conducted 18 semistructured interviews with key stakeholders about the use and perceived effectiveness of messages supporting and opposing SSB taxation, knowledge…
Testing competing explanations for graphic warning label effects among adult smokers and non-smoking youth
Local Television News Coverage of the Affordable Care Act
Objectives. To examine the public health and policy-relevant messages conveyed through local television news during the first stage of Affordable Care Act (ACA) implementation, when about 10 million Americans gained insurance. Methods. We conducted a content analysis of 1569 ACA-related local evening television news stories, obtained from sampling local news aired between October 1, 2013, and April 19, 2014. Coders systematically collected data u…
Effects of Self-Affirmation, Narratives, and Informational Messages in Reducing Unrealistic Optimism About Alcohol-Related Problems Among College Students
This study examines intervention approaches to improve the accuracy of risk judgments among college students with unrealistic optimism about alcohol-related problems. We conducted a randomized experiment with 2 self-affirmation (affirmed, nonaffirmed) and 3 message conditions (narrative, informational, no treatment control). Results indicate that providing risk information to unrealistic optimists, while concomitantly protecting their self-concep…
Evaluation of a Social Marketing Campaign to Support Mexico City's Comprehensive Smoke-Free Law
Objectives. We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law. Methods. Four months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, random sample of 961 inhabitants of Mexico City. We analyzed data from 786 respondents who completed follow-up at the end of the campaign to determine campai…
Beyond Knowledge Gaps
Journal Article Beyond Knowledge Gaps: Examining Socioeconomic Differences in Response to Cancer News Get access Jeff Niederdeppe Jeff Niederdeppe 1Department of Population Health Sciences, University of Wisconsin–Madison, WI, 53726-2397 1Jeff Niederdeppe; Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 34, Issue 3, 1 July 2008, Pages 423–447, https://doi.org/10.1111/j.1468-2958.2008.0…
Politicizing Masks? Examining the Volume and Content of Local News Coverage of Face Coverings in the U.S. Through the Covid-19 Pandemic
The COVID-19 pandemic quickly became a political and health communication crisis whose impact varied by geographic location in the United States. Although local television is known to be an important source of public information, little is known about how it covered the pandemic. We analyze the volume and content of local TV coverage of masks from 758 stations across all 210 U.S. media markets in the first 22 months of the pandemic to assess how …
The role of prior attitudes in narrative persuasion
Narrative messages are assumed to be more effective in changing recipients' attitudes than non-narrative messages. However, empirical evidence to support this assumption is sparse. We incorporated theoretical assumptions about the mechanisms of narrative persuasion into the two-step model of defensive processing to test whether narratives were more effective in changing recipients' attitudes toward legalizing marijuana for recreational use. We co…
Reasons for Caution When Emphasizing Health Disparities for Sexual and Gender Minority Adults in Public Health Campaigns
Reasons for Caution When Emphasizing Health Disparities for Sexual and Gender Minority Adults in Public Health Campaigns Affiliation Joseph G. L. Lee PhD, MPH, Hope Landrine PhD, Ryan J. Martin PhD, Derrick D. Matthews PhD, MPH, Paige E. Averett PhD, MSW, and Jeff Niederdeppe PhDJoseph G. L. Lee and Ryan J. Martin are with the Department of Health Education and Promotion, College of Health and Human Performance, East Carolina University, Greenvil…
Disruption and Identity Maintenance in Risk Information Seeking and Processing
In this article, we highlight 3 limitations of the risk information seeking and processing (RISP) model and related information-seeking models, with particular focus on the importance of identity maintenance in shaping what information the public is likely to look for in response to risk. We propose the disruption information seeking and processing (DISP) model as an augment to the RISP. In doing so, we add 3 constructs to the model and explicate…
Conference participants
The impact of anti-tobacco industry prevention messages in tobacco producing regions
Adolescents who live in tobacco producing regions appear to be as responsive to anti-industry ads as their counterparts in non-tobacco producing regions. This study provides further evidence for the effectiveness of such ads
Confirming “truth”
This study provides additional evidence that Florida’s “truth” tobacco countermarketing campaign was successful in reducing smoking among Florida teens. Smoking rates were substantially lower among Florida teens between fall 2001 and spring 2002, whereas previous studies found that smoking rates were comparable before the launch of “truth.” Florida teens had higher levels of “truth” campaign awareness and were more likely to agree with campaign-t…
How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking
Results highlight the value of continued state counter-industry campaigns
Fatalistic Beliefs about Cancer Prevention and Three Prevention Behaviors
Background: A substantial proportion of US adults hold fatalistic beliefs about cancer prevention. Although evidence suggests that fatalistic beliefs discourage people from engaging in screening behaviors that can reduce their cancer risk, far less is known about associations between cancer fatalism and other prevention behaviors. We examined sociodemographic correlates of these beliefs and their associations with regular exercise, smoking, and f…
Examining the Dimensions of Cancer-Related Information Seeking and Scanning Behavior
Recent decades have witnessed a growing emphasis on patients as active consumers of health information. The literature about cancer-related information focuses on active and purposeful information seeking, but a great deal of exposure to cancer-relevant information may happen less purposively (termed information scanning). This article presents results from an in-depth interview study that examined information seeking and scanning behavior in the…
Stylistic Features, Need for Sensation, and Confirmed Recall of National Smoking Prevention Advertisements
A growing body of research suggests that specific stylistic message features have meaningful implications for message attention, recall, and processing. This study combines content analysis ( n =45 ads) with population survey data from the Legacy Media Tracking Surveys ( n =32,977 teens) to (a) identify associations between specific visual, audio, and format features and recall of televised smoking prevention advertisements and (b) test whether t…
Media advocacy, tobacco control policy change and teen smoking in Florida
This study adds to the growing literature supporting the use of media advocacy as a tool to change health-related policies. However, results suggest caution in choosing policy goals that may or may not influence health behaviour
Message Design Strategies to Raise Public Awareness of Social Determinants of Health and Population Health Disparities
Context: Raising public awareness of the importance of social determinants of health (SDH) and health disparities presents formidable communication challenges. Methods: This article reviews three message strategies that could be used to raise awareness of SDH and health disparities: message framing, narratives, and visual imagery. Findings: Although few studies have directly tested message strategies for raising awareness of SDH and health dispar…
Consequences of dramatic reductions in state tobacco control funds
Reductions in tobacco control funding have immediate effects on programme exposure and cognitive precursors to smoking initiation. There is a critical need to maintain and enhance funding for state tobacco control programmes to continue nationwide progress in preventing youth from initiating cigarette smoking
Critical steps in building the evidence base regarding media campaign effects on disadvantaged populations
Smoking-Cessation Media Campaigns and Their Effectiveness Among Socioeconomically Advantaged and Disadvantaged Populations
Objectives. We examined whether the impact of televised smoking cessation ads differed by a population’s education and income. Methods. We used longitudinal data from the Wisconsin Behavioral Health Survey, a statewide sample of 452 adult smokers who were interviewed in 2003 to 2004 and followed up 1 year later. Logistic regression was used to assess whether baseline recall of secondhand smoke ads and “keep trying to quit” ads was associated with…
Beyond Knowledge Gaps
Journal Article Beyond Knowledge Gaps: Examining Socioeconomic Differences in Response to Cancer News Get access Jeff Niederdeppe Jeff Niederdeppe 1Department of Population Health Sciences, University of Wisconsin–Madison, WI, 53726-2397 1Jeff Niederdeppe; Search for other works by this author on: Oxford Academic Google Scholar Human Communication Research, Volume 34, Issue 3, 1 July 2008, Pages 423–447, https://doi.org/10.1111/j.1468-2958.2008.0…
Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations
Does Local Television News Coverage Cultivate Fatalistic Beliefs About Cancer Prevention
A substantial proportion of American adults hold fatalistic beliefs about cancer prevention despite evidence that a large proportion of cancer deaths are preventable. Several scholars suggest that news media coverage is one source of these beliefs, but scant evidence has been brought to bear on this assertion. We report findings from two studies that assess the plausibility of the claim that local television (TV) news cultivates fatalistic belief…
Exploring differences in smokers' perceptions of the effectiveness of cessation media messages
Tobacco control programmes that utilise cessation-focus advertising should focus relatively more on ads that adopt the 'why to quit' strategy with either graphic images or personal testimonials
Evaluation of a Social Marketing Campaign to Support Mexico City's Comprehensive Smoke-Free Law
Objectives. We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law. Methods. Four months after the smoke-free law was implemented but before the campaign launch, we collected data from a population-based, random sample of 961 inhabitants of Mexico City. We analyzed data from 786 respondents who completed follow-up at the end of the campaign to determine campai…
Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation
Attributions of Responsibility for Obesity
Informed by theory and research on attributions and narrative persuasion, we compared the effectiveness of narrative and nonnarrative messages in changing attributions of responsibility for causes and solutions related to obesity in the United States. We randomly assigned 500 adults to view one of three messages (narrative, evidence, and a hybrid of the two) emphasizing environmental causes of obesity, or a no-exposure control condition. The narr…
Socioeconomic Disparities in Fatalistic Beliefs About Cancer Prevention and the Internet
Given the importance of public information environment in cancer control, it is theoretically and practically important to explore how people's media use to acquire health information influences their beliefs about cancer prevention. In the current research, we focus on the role of the Internet in shaping fatalistic beliefs about cancer prevention (cancer fatalism). To be more specific, we examine the effect of Internet use for health information…
Beyond Counterarguing
This study attempts to advance theorizing about narrative persuasion by explicating types of thoughts, beyond counterarguing, generated in response to a short narrative with persuasive intent. We examine responses to four types of narratives (focus: individual vs. community; by sidedness: one- vs. two-sided) about causes and solutions for obesity in an attempt to increase support for policies to address the issue. Using a randomized experiment (n…
Narratives and Images Used by Public Communication Campaigns Addressing Social Determinants of Health and Health Disparities
Researchers have increasingly focused on how social determinants of health (SDH) influence health outcomes and disparities. They have also explored strategies for raising public awareness and mobilizing support for policies to address SDH, with particular attention to narrative and image-based information. These efforts will need to overcome low public awareness and concern about SDH; few organized campaigns; and limited descriptions of existing …
Disruption and Identity Maintenance in Risk Information Seeking and Processing
In this article, we highlight 3 limitations of the risk information seeking and processing (RISP) model and related information-seeking models, with particular focus on the importance of identity maintenance in shaping what information the public is likely to look for in response to risk. We propose the disruption information seeking and processing (DISP) model as an augment to the RISP. In doing so, we add 3 constructs to the model and explicate…
The Role of Emotional Response during an H1N1 Influenza Pandemic on a College Campus
This study investigates how both positive and negative emotions relate to stakeholders' attributions of crisis responsibility, relational trust, and willingness to engage in crisis-related information seeking from the organization. Structural equation modeling was used to analyze data obtained from a survey of 429 students in a university that experienced a large H1N1 influenza outbreak. Students felt several positive emotions more frequently tha…
News Coverage of Sugar-Sweetened Beverage Taxes
Objectives. We examined news coverage of public debates about large taxes on sugar-sweetened beverages (SSBs) to illuminate how the news media frames the debate and to inform future efforts to promote obesity-related public policy. Methods. We conducted a quantitative content analysis in which we assessed how frequently 30 arguments supporting or opposing SSB taxes appeared in national news media and in news outlets serving jurisdictions where SS…
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