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Subethnicity and Identity

Socio-Cultural Interpretations of Chinese Business Titles in Toronto

Bibliographic Data

ID11147369
AuthorsChiu M Luk (Urban Development Services Department), Chiu Luk (corresponding author)
Year2001
Volume10
Issue1
Pages145-167
Publication date2001-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAsian and Pacific migration journal (JOURNAL)
Journal identifiersISSN: 0117-1968 • E-ISSN: 2057-049X
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/011719680101000108
OpenAlexW2326336932
LanguageEN
Citations received1
References cited9

This paper examines the theme of subethnicity in the study of subgroups of ethnic Chinese in Toronto and their identities. Using the Hong Kong, Taiwanese and Mainland Chinese clientele as examples, this paper examines the business strategies of a selected sample of Chinese businesses with noticeable subethnic targets. Socio-cultural interpretations are offered on how these businesses package themselves through their business titles. The results confirm that there are distinctions among the three subgroups, reflecting the diverse orientations and values of their backgrounds. The study concludes with a discussion on the importance of ethnic sub-market segmentation and the implications of subethnicity to ethnic studies

Aesthetics · China · Cultural diversity · Ethnic chinese · Ethnic group · Geography · Identity (music · Mainland · Mainland China · Political science · Sample (material · Sociology · Theme (computing · Anthropology · Diaspora, migration, transnational identity · Gender Studies · Migration and Labor Dynamics · Migration, Ethnicity, and Economy

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    Open Access•Hasan Ashraf, Rebecca Prentice et al.•Dialectical Anthropology•2013

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  • Internal ethnicity in the ethnic economy

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Unique citing works1
Citations per year0,05
Citation span2005 - 2005 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1
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