Examining the effects of brand and licensed characters on parents' perceptions of Children's breakfast cereals
Bibliographic Data
| ID | 11359802 |
|---|---|
| Authors | Phoebe R Ruggles (0000-0001-5729-4781, University of North Carolina at Chapel Hill), Lindsey Smith Taillie (0000-0002-4555-2525, University of North Carolina at Chapel Hill), Cristina J Y Lee (0009-0008-0362-2979, Stanford University), Carmen E Prestemon (0000-0002-5978-8061, University of North Carolina at Chapel Hill), Emily W Duffy (0000-0003-0981-1291, University of North Carolina at Chapel Hill), Carlos Felipe Urquizar Rojas (0000-0003-1171-0190, Universidade Federal do Paraná), Marissa G Hall (0000-0002-8690-9498, University of North Carolina at Chapel Hill, corresponding author) |
| Year | 2024 |
| Volume | 200 |
| Pages | 107557 |
| Publication date | 2024-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Appetite (JOURNAL) |
| Journal identifiers | ISSN: 0195-6663 • E-ISSN: 1095-8304 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.appet.2024.107557 |
| PMID | 38880284 |
| OpenAlex | W4399710519 |
| Language | EN |
| References cited | 36 |
Advertising · Business · Exploratory research · Moderation · Perception · Communication · Consumer Attitudes and Food Labeling · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Psychology · Social Psychology
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| Citation velocity | historical |
|---|---|
| Highly cited | No |