How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman
Bibliographic Data
| ID | 11624364 |
|---|---|
| Authors | Steven Swelden (0000-0002-4145-694X, Rotterdam School of Management, Erasmus University, Burgemeester Oudlaan, corresponding author), Steven Sweldens (Rotterdam School of Management, Erasmus University, Burgemeester Oudlaan), Mirjam A Tuk (Imperial College Business School, Imperial College London, Exhibition Road, London, SW7 2AZ, UK), Mirjam Tuk (0000-0003-0894-9598, Erasmus University Rotterdam), Mandy Hütter (0000-0002-0952-3831, Eberhard Karls Universität Tübingen, Fachbereich Psychologie, Schleichstr. 4, 72076 Tübingen, Germany) |
| Editors | Darren Dahl, Eileen Fischer (0000-0002-8212-0414), Gita Johar, Vicki Morwitz |
| Year | 2017 |
| Volume | 44 |
| Issue | 2 |
| Pages | 266-275 |
| Publication date | 2017-02-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/jcr/ucx044 |
| OpenAlex | W2763918885 |
| Language | EN |
| Citations received | 7 |
| References cited | 50 |
Consumer research can benefit greatly from more insight into unconscious processes underlying behavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this regard. At the same time, providing evidence for unconscious causation is fraught with methodological difficulties. We outline why it is vital to uphold standards of evidence for claims regarding unconscious processes, as it is precisely a lack of rigor on this front that has generated a countermovement by researchers skeptical of dual-process models in general and unconscious processes in particular. We contend that the skeptics have offered valid causes for concern, which we leverage to formulate six concrete recommendations for future research on consciousness. Researchers should (1) specify the process level at which they claim evidence for unconscious processes, (2) not confuse unconscious influences with unconscious processes, (3) carefully choose between different operational definitions of awareness, (4) maximally satisfy four criteria for awareness measures, and (5) complement measurement with experimental manipulations of awareness. Finally, we recommend to (6) refrain from hard claims about unconscious causation that transcend the limitations of the evidence, recognizing that consciousness is a continuous construct
Causation · Certainty · Cognitive psychology · Cognitive science · Collective unconscious · Consciousness · Construct (python library · Epistemology · Personal unconscious · Process (computing · Psychoanalysis · Skepticism · Unconscious mind · Computer Science · Decision-Making and Behavioral Economics · Neural and Behavioral Psychology Studies · Philosophy · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology
Implicit learning of regularities followed by realistic body movements in virtual reality
Automatic processes in evaluative learning
When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness
Nonconscious Nudges
On the external validity of evaluative conditioning
The Science of Creating Brand Associations
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption
Semantic activation without conscious identification in dichotic listening, parafoveal vision, and visual masking
The Unconscious Mind
Intuitive and deliberate judgments are based on common principles.
Unconscious influences on decision making
The propositional nature of human associative learning
One hundred years of forgetting
Using direct and indirect measures to study perception without awareness
Representativeness Revisited
Characteristics of dissociable human learning systems
Post-decision wagering objectively measures awareness
A process dissociation framework
Telling more than we can know
Overcoming Correlational Pitfalls
Applying processing trees in social psychology
Consumers (and Consumer Researchers) Need Conscious Thinking in Addition to Unconscious Processes
An Interdisciplinary Lens on Consciousness
Think Different
What do memory data tell us about the role of contingency awareness in evaluative conditioning
Implicit Assimilation and Explicit Contrast
Motivated Forgetting in Response to Social Identity Threat
Conceptual Framework of Psychology
Demand characteristics and the classical conditioning of attitudes experiment
Individual differences in intuitive-experiential and analytical-rational thinking styles
Automaticity
Classical Conditioning of Consumer Attitudes
A Closer Look at Classical Conditioning
Choice Based on Reasons
Conceptualizing Consciousness in Consumer Research
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
Psychological Distancing
Nonconscious Goals and Consumer Choice
Automatic Effects of Brand Exposure on Motivated Behavior
Bikinis Instigate Generalized Impatience in Intertemporal Choice
When the Same Prime Leads to Different Effects
Option Attachment
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,88 |
| Citation span | 2018 - 2024 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |