It’ll look good on your personal statement’
Self-marketing amongst university applicants in the United Kingdom
Bibliographic Data
| ID | 11635401 |
|---|---|
| Authors | Lucie Shuker (0000-0002-1139-5816, University of Bedfordshire, corresponding author) |
| Year | 2012 |
| Volume | 35 |
| Issue | 2 |
| Pages | 224-243 |
| Publication date | 2012-11-23 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | British Journal of Sociology of Education (JOURNAL) |
| Journal identifiers | ISSN: 0142-5692 • E-ISSN: 1465-3346 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/01425692.2012.740804 |
| OpenAlex | W2019353556 |
| Language | EN |
| Citations received | 9 |
| References cited | 24 |
‘Selling yourself’ through personal statements and interviews is now a standard practice for university applicants. This article draws on a multi-case-study research project to report on the self-marketing orientations of students within three 16–19 institutions in England. These orientations (active/passive; internal/external; retrospective/prospective; and integrated/segregated) were embedded within and shaped by each site’s strategic response to the conditions of the local education market-place. It is argued that the patterns of these orientations across different institutions is related to the resources and support available to students, the educational trajectories that were considered appropriate for them, and the pedagogic identities fostered by the institution as a whole. Where these differentially prepare students to access universities and courses, schools and colleges may be contributing to, rather than challenging, the socially stratifying work of the education system
Higher education · Institution · Mission statement · Political science · Public relations · Social science · Sociology · Statement (logic · Work (physics · Engineering · Higher Education Practises and Engagement · Higher Education Research Studies · Law · Mentoring and Academic Development
Self-marketing-empirical research from the users’ perspective
Where there’s a WIL, there’s a way
Instrumentalism amongst students
Preparing Versus Persuading
Generic distinctiveness and the entrepreneurial self
Priced out
Employability and higher education
The influence of teacher habitus on the university applications of moderately-attaining students
Do less‐advantaged students avoid prestigious universities? An applicant‐centred approach to understanding Ucas decision‐making
Pedagogy, Symbolic Control, and Identity
The Mismanagement of Talent
Marketing as Exchange
Marketization and the Recasting of the Professional Self
The Presentation of Self in Everyday Life
Modernity and Self-Identity
Powers of Freedom
Student retention in higher education
Engineering school markets, constituting schools and subjectivating students
On the making and taking of professionalism in the further education workplace
The ‘Third Wave’
Gatekeepers or facilitators
In All Our Interests
Promotion, Persuasion and Class-taste
Post‐graduation reflections on the value of a degree
The teacher's soul and the terrors of performativity
Graduate density, gender, and employment
Self-Starters, Can-Doers and Mobile Phoneys
The Credential Society
The Curriculum Vitae
| Unique citing works | 9 |
|---|---|
| Citations per year | 1 |
| Citation span | 2017 - 2024 (8) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |