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The value of online surveys

Bibliographic Data

ID12420935
AuthorsJoel R Evans (0000-0003-1348-0376, Hofstra University, corresponding author), Anil Mathur (0000-0001-6988-4017, Hofstra University)
Year2005
Volume15
Issue2
Pages195-219
Publication date2005-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternet Research (JOURNAL)
Journal identifiersISSN: 1066-2243 • E-ISSN: 2054-5657
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/10662240510590360
OpenAlexW2019926099
LanguageEN
Citations received224
References cited42

Purpose To provide a thorough analysis of the role of the internet in survey research and to discuss the implications of online surveys becoming such a major force in research. Design/methodology/approach The paper is divided into four major sections: an analysis of the strengths and potential weaknesses of online surveys; a comparison of online surveys with other survey formats; a discussion on the best uses for online surveys and how their potential weaknesses may be moderated; and an overview of the online survey services being offered by the world's largest research firms. Findings If conducted properly, online surveys have significant advantages over other formats. However, it is imperative that the potential weaknesses of online surveys be mitigated and that online surveys only be used when appropriate. Outsourcing of online survey functions is growing in popularity. Practical implications The paper provides a very useful source of information and impartial advice for any professional who is considering the use of online surveys. Originality/value The paper synthesizes the vast literature related to online surveys, presents original material related to survey methodology, and offers a number of recommendations

Business · Data science · Online research methods · Originality · Outsourcing · Popularity · Statistics · Strengths and weaknesses · Survey methodology · Survey research · The Internet · Value (mathematics · World Wide Web · Applied Psychology · Computer Science · Customer Service Quality and Loyalty · Psychology · Survey Methodology and Nonresponse · Technology Adoption and User Behaviour · Marketing

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Unique citing works224
Citations per year10,18
Citation span2004 - 2026 (23)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 222
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