Glamour modelling and the marketing of self-sexualization

Critical reflections

Bibliographic Data

ID12602483
AuthorsMaddy Coy (0000-0002-9598-4342, London Metropolitan University, corresponding author), Maria Garner (London Metropolitan University, corresponding author)
Year2010
Volume13
Issue6
Pages657-675
Publication date2010-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Cultural Studies (JOURNAL)
Journal identifiersISSN: 1367-8779 • E-ISSN: 1460-356X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1367877910376576
OpenAlexW2111117671
LanguageEN
Citations received17
References cited34

This article explores glamour modelling and the surrounding discourses of empowerment and objectification through the lens of iconic UK model Jordan (aka Katie Price), who became famous as a glamour model, and particularly for the size of her surgically enhanced breasts. We include analysis of recent UK television documentaries on glamour modelling — Glamour Girls and Page Three Teens to illustrate current debates about objectification and agency in mainstream commercialized sex, and situate this alongside evidence of a rise in cosmetic surgery and suggestions that young women increasingly view glamour modelling and lap/pole dancing as attractive career options, embedded in the discourse of empowerment. How far does claiming Jordan as embodying feminism serve to challenge gendered power relations

Advertising · Aesthetics · Agency (philosophy · AKA · Art · Business · Empowerment · Feminism · Human sexuality · Mainstream · Media studies · Objectification · Political science · Power (physics · Sexualization · Social science · Sociology · Gender Studies · Gender, Feminism, and Media · Law · Media, Gender, and Advertising · Sexuality, Behavior, and Technology