Premium rate culture

The new business of mobile interactivity

Bibliographic Data

ID12654792
AuthorsG Goggin (0000-0002-2954-5309, The University of Sydney, corresponding author), Christina Spurgeon (0000-0002-2686-921X, Queensland University of Technology, corresponding author)
Year2007
Volume9
Issue5
Pages753-770
Publication date2007-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444807080340
OpenAlexW1606175417
LanguageEN
Citations received7
References cited19

This article considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. It provides an international anatomy of this industry model and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. It situates this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, it looks at how premium rate services are being constructed in relation to telecommunications, television and the internet. The article concludes that although premium rate culture has rejuvenated innovation in broadcast television, potentially it may constrain the interactive potential of the mobile internet

Advertising · Business · Business model · Interactivity · Mobile internet · Mobile radio · Mobile telephony · Multimedia · Relation (database · Service (business · Telecommunications · The Internet · World Wide Web · Computer Science · Digital Games and Media · ICT Impact and Policies · Media Studies and Communication · Marketing