Extended liveness and eventfulness in multi-platform reality formats

Bibliographic Data

ID12655307
AuthorsEspen Ytreberg (0000-0003-2164-9362, University of Oslo, corresponding author)
Year2009
Volume11
Issue4
Pages467-485
Publication date2009-05-20
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444809102955
OpenAlexW2108037125
LanguageEN
Citations received47
References cited18

The international success of formats such as Pop Idol and Big Brother owes much to the ways in which they combine a number of broadcast and digital platforms under the aegis of a common 'brand'. The article argues that the media industry strategists behind such formats have come to rely on extending existing broadcast conventions of liveness and eventfulness by means of audience participation via digital return channels. It argues that such participation invites a sense of presence, heightened immediacy and involvement in the live event. The article emphasizes how such features are being developed by the broadcast media industry to exploit audience participation for the purposes of revenue, competitive edge and strategic expansion

Advertising · Brother · Business · Computer security · Epistemology · Event (particle physics · Exploit · Immediacy · Liveness · Media Industry · Political science · Public relations · Revenue · Sociology · Computer Science · Gender, Feminism, and Media · Media Influence and Health · Radio, Podcasts, and Digital Media