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An analysis of the variables predicting instant messenger use

Bibliographic Data

ID12655882
AuthorsDonghun Chung (0000-0003-1999-0326, University of Arkansas at Fayetteville, corresponding author), Chang S Nam (0000-0001-9005-0703, University of Arkansas at Fayetteville)
Year2007
Volume9
Issue2
Pages212-234
Publication date2007-03-21
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444807072217
OpenAlexW2056203998
LanguageEN
Citations received10
References cited24

This article focuses on which variables predict instant messenger (IM) use. A model was tested with a sample of 329 undergraduate participants. Results indicated a strong link between internet self-efficacy and perceived usefulness of IM. Subsequently, one's attitude toward using IM was impacted by the perceived usefulness of IM. Also, a peer groups' subjective norm about IM accurately predicted their intention to use IM. However, intention did not predict IM use for users, and attitude toward using IM did not predict intention to use IM for either group. Finally, the data were judged to be inconsistent with the model

Instant · Instant messaging · Sample (material · The Internet · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology · Technology Adoption and User Behaviour

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Unique citing works10
Citations per year0,59
Citation span2009 - 2024 (16)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 10
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