A social cognitive approach to traditional media content and social media use

Selfie-related behavior as competitive strategy

Bibliographic Data

ID12656166
AuthorsMichael A Stefanone (University at Buffalo, USA, corresponding author), Zhanwei Yue (0000-0003-1921-1409, University at Buffalo, USA), Zena Toh (0000-0001-6042-8744, University at Buffalo, USA)
Year2018
Volume21
Issue2
Pages317-335
Publication date2018-08-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444818795488
OpenAlexW2888874850
LanguageEN
Citations received12
References cited46

Mass media systems play increasingly prevalent roles in our lives. However, the relationship between traditional mass media exposure and behavior on social media is unclear, particularly in the context of selfie-related behavior, which includes capturing, editing, and sharing images of oneself. In the tradition of social cognitive theory, we argue that reality television (RTV) models a value system focused on the self and competition with others, and hypothesize a model where self-worth based on competition mediates the relationship between RTV viewing and selfie-related behavior. Path analysis results from survey data ( N = 334) support the mediation model. Selfie-related behavior was explicated and measured via novel instruments. Audience variables including online network size and diversity also played roles in selfie editing and sharing, as did specific social media platforms. Results are discussed in the context of evolving media systems

Competition (biology · Context (archaeology · Selfie · Social media · Sociology · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology