An empirical investigation of pay‐on‐delivery mode of payment and social media constructs as predictors of online purchase intentions

Bibliographic Data

ID12705488
AuthorsUrvashi Tandon (0000-0001-6592-101X, Chitkara Business School Chitkara University Rajpura Punjab India, corresponding author), Sakshi Sakshi (0000-0001-6617-0457, Haryana School of Business Guru Jambheshwar University of Science and Technology Hisar Haryana India, corresponding author)
Year2020
Publication date2020-09-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Public Affairs (JOURNAL)
Journal identifiersISSN: 1472-3891 • E-ISSN: 1479-1854
PublisherWiley (PUBLISHER • GB)
DOI10.1002/pa.2370
OpenAlexW3101609263
LanguageEN
Citations received1
References cited45

The present research study has examined social media constructs, pay-on-delivery (POD) mode of payment, and its relationship with purchase intentions while making online purchases. The data were collected through an online as well as an offline survey from respondents in North Indian states. An online survey questionnaire link was shared on different social media platforms and social networking sites. A total of 385 responses were received, of which 354 responses were considered for the study. Results revealed that ratings and reviews and recommendations and referrals are significant social media constructs. Social media constructs had a positive association with trust. Furthermore, the POD mode of payment also emerged as a strong and significant antecedent of trust which in turn leads to an increase in purchase intentions. The present study contributes to the literature by analyzing the impact of the POD mode of payment and social media constructs on trust. There is sparse research on the impact of payment mechanisms in generating trust toward online shopping a gap which the study has tried to fill up

Advertising · Antecedent (behavioral psychology · Business · Empirical research · Mode (computer interface · Payment · Social media · World Wide Web · Computer Science · Consumer Retail Behavior Studies · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing