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Constructing the ‘other’

Construction of Russian identity in the discourse of James Bond films

Bibliographic Data

ID12890643
AuthorsKaterina Lawless (University of Limerick, corresponding author)
Year2014
Volume9
Issue2
Pages79-97
Publication date2014-03-18
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Multicultural Discourses (JOURNAL)
Journal identifiersISSN: 1744-7143 • E-ISSN: 1747-6615
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17447143.2014.894517
OpenAlexW1978844761
LanguageEN
Citations received15
References cited29

The present article examines the representation of Russian culture in a corpus of James Bond films spanning 1962–2012. Through the discussion of the importance of film and language in modern culture the article tests the idea that ideology is promulgated via language in film and addresses the interactions between language, control, ideology, power, representation and stereotyping. Drawing on a diversity of interrelated discourse and cultural approaches, the article provides evidence that through linguicist discourse Bond films perpetuate both linguistic and cultural hegemony over the Soviet Union and Russia. The findings suggest that the prevailing ideological message of the Bond movies about Russians and their culture is predominantly negative. Bond discourse evokes already existing stereotypes of Russia and frames Russians as ‘others’ by subjecting them to negative labelling and generalisations. The representation of Russians featured in later films has hardly changed and seems to be firmly constrained in the stereotypical frame of the ‘classic’ movies. Through the analysis of the linguistic representation of Russia in the discourse of Bond films the study not only adds to the growing work on cinematic discourse, but also contributes to the studies of James Bond phenomenon while enriching the studies of the representation of Russians in Western cinema

Aesthetics · Bond · Diversity (politics · Hegemony · Identity (music · Ideology · Linguistics · Political science · Politics · Power (physics · Representation (politics · Sociology · Anthropology · Discourse Analysis in Language Studies · Law · Multilingual Education and Policy · Philosophy · Translation Studies and Practices

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Unique citing works15
Citations per year1,25
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 15
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