A Measure of Perceived Argument Strength
Reliability and Validity
Bibliographic Data
| ID | 12971019 |
|---|---|
| Authors | Xiaoquan Zhao (0000-0003-0264-6262, George Mason University, corresponding author), Andrew A Strasser (0000-0002-5512-2692, California University of Pennsylvania), Joseph Cappella (0000-0002-1998-4826, California University of Pennsylvania), Caryn Lerman (0000-0002-7553-8724, California University of Pennsylvania), Martin Fishbein (California University of Pennsylvania) |
| Year | 2011 |
| Volume | 5 |
| Issue | 1 |
| Pages | 48-75 |
| Publication date | 2011-03-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communication Methods and Measures (JOURNAL) |
| Journal identifiers | ISSN: 1931-2458 • E-ISSN: 1931-2466 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19312458.2010.547822 |
| PMID | 25568663 |
| PMCID | PMC4283835 |
| OpenAlex | W2091424938 |
| Language | EN |
| Citations received | 53 |
| References cited | 42 |
Studies of the content of persuasive messages in which the central arguments of the message are scrutinized have traditionally relied on the technique of thought-listing to assess argument strength. Although the validity of the thought-listing procedure is well documented, its utility can be limited in situations involving non-adult populations and sensitive topics. In this paper we present a self-reported scale that can be used to assess perceived argument strength in contexts where thought-listing may be less appropriate. This scale taps into perceived argument strength from multiple points of view, including but also extending beyond the potential of the argument to elicit positive and negative thoughts. Reliability and validity of this scale were assessed in health communication contexts involving anti-drug PSAs directed at adolescents and anti-smoking PSAs targeting adults. Evidence of convergence between this scale and the thought-listing technique was also obtained using the classical comprehensive exam arguments
Argument (complex analysis · Cognitive psychology · Convergent validity · Developmental psychology · Economics · Listing (finance · Psychometrics · Reliability (semiconductor · Scale (ratio · Validity · Behavioral Health and Interventions · Communication in Education and Healthcare · Computer Science · Media Influence and Health · Medicine · Psychology · Social Psychology
When Counterarguing Becomes the Primary Task
Conversational dynamics of joint attention and shared emotion predict outcomes in interpersonal influence situations
Using Semantic Networks to Define the Quality of Arguments
WeWill Fight Covid-19
Framing Effects in Youth E-Cigarette Use Prevention
Vulnerability to the Effects of Conflicting Health Information
From Punchlines to Punches
Inspiring Support for Climate Solutions
Re-Routing Persuasion
Facing the Strain
Perceived Message Effectiveness and Campaign-Targeted Beliefs
When Arguments Meet a Story
Norms Message Features in an Alcohol Consumption Context
Deliberation and Valence as Dissociable Components of Counterarguing among Smokers
The Impacts of Narrative Perspectives of Anti-Prescription Opioid Campaigns
Self-Presence Matters
Framing Youth Vaping Prevention Messages
Exploring the role of parents’ sport orientations in the efficacy of concussion intervention materials
When we tolerate online incivility
The role of cognitive absorption in the persuasiveness of multimedia messages
Winning heads and hearts? How websites encourage prosocial behaviour
Testing the Predictive Power of a Cognitive-Structural Approach to Message Design
Persuasiveness of organic agricultural products
Examining the Impact of Expert Voices
Conversion messages and attitude change
Inoculation and Narrative Strategies in Competitive Framing of Three Health Policy Issues
Exposure to the Views of Opposing Others with Latent Cognitive Differences Results in Social Influence—But Only When Those Differences Remain Obscured
Crisis Narratives and Communication
Can Algorithms Efficiently Identify Interpretable and Persuasive Message Features? An Agnostic Causal Machine Learning Approach
The Effects of Responsibility Frames and Stigmatizing Headlines in News on Support for Covid-19 Policies in Korea
The Role of Civility and Anonymity on Perceptions of Online Comments
An exploratory test of an intuitive evaluation method of perceived argument strength
Investigating the Potential of Inoculation Messages and Self-Affirmation in Reducing the Effects of Health Misinformation
Moment-by-moment tracking of audience brain responses to an engaging public speech
Neural Predictors of Message Effectiveness during Counterarguing in Antidrug Campaigns
Dimensions and validation of the print perceived message sensation value scale (PPMSV)
Influence of Self-Affirmation on Responses to Gain- Versus Loss-Framed Antismoking Messages
Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation
Can AI Generate Useful Messages for Smoking Cessation Campaigns? A Test with Different Emotional Appeals and Source Attribution
Effects of health-oriented descriptors on combustible cigarette and electronic cigarette packaging
PhenX
Measures of Argument Strength
Message Pretesting Using Perceived Persuasiveness Measures
Strategic Messaging to Promote Taxation of Sugar-Sweetened Beverages
Big Data under the Microscope and Brains in Social Context
Women’s Awareness of and Responses to Messages About Breast Cancer Overdiagnosis and Overtreatment
Red, white, and blue enough to be green
Inoculation in Competitive Framing
Video Content in Web Surveys
The Quality of Political Information
Developing Media Interventions to Reduce Household Sugar-Sweetened Beverage Consumption
Sugar-Sweetened Beverage-Related Public Service Advertisements and Their Influence on Parents
A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions
Communication and Persuasion
The Uses of Argument
The Efficient Assessment of Need for Cognition
Affect and Persuasion
Reliability and validity of a brief measure of sensation seeking
Factor Analytic Models
Mapping cognitive structures and processes through verbal content
The theory of planned behavior
The Psychology of Attitudes
The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages
Cognitive Responses in Persuasion
Resistance and Persuasion
The impact of varying argument quality and minority size on influencing the majority and perceptions of the minority
Message Properties, Mediating States, and Manipulation Checks
Subjective message constructs
Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs
The Attentional Mechanism of Message Sensation Value
Trait Anxiety and Persuasion
The pursuit of self-interest
Communication discrepancy and intent to persuade as determinants of counterargument production
Inferring the importance of arguments
Cognitive Processing and the Functional Matching Effect in Persuasion
Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses
Examining Adolescents' Responses to Antimarijuana PSAs
The effects of group diffusion of cognitive effort on attitudes
Effects of involvement on persuasion
Forewarned and forearmed? Two meta-analysis syntheses of forewarnings of influence appeals
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall
Conceptualizing Media Stimuli in Experimental Research
The Proposition-Probability Model of Argument Structure and Message Acceptance
| Unique citing works | 53 |
|---|---|
| Citations per year | 3,31 |
| Citation span | 2010 - 2026 (17) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 53 |