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Assessing exposure to outdoor advertisement for products high in fat, salt and sugar (HFSS); is self-reported exposure a useful exposure metric

Bibliographic Data

ID15375873
AuthorsLauren J Scott (0000-0003-3129-5123, University Hospitals Bristol NHS Foundation Trust, corresponding author), Zoi Toumpakari (0000-0003-3476-9814, University of Bristol), James Nobles (0000-0001-8574-4153, Leeds Beckett University), Carlos Sillero‐Rejon (0000-0001-5502-9247, National Institute for Health and Care Research), Carlos Sillero-Rejon, Russell Jago (0000-0002-3394-0176, University Hospitals Bristol NHS Foundation Trust), Steven Cummin (0000-0002-3957-4357, Faculty of Public Health), Steven Cummins, Sarah Blake (0000-0001-7286-3137, University Hospitals Bristol NHS Foundation Trust), Jeremy Horwood (0000-0001-7092-4960, University Hospitals Bristol and Weston NHS Foundation Trust), Frank De Vocht (0000-0003-3631-627X, At Bristol)
Year2023
Volume23
Issue1
Pages668-668
Publication date2023-04-11
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBMC Public Health (JOURNAL)
Journal identifiersISSN: 1471-2458 • E-ISSN: 1471-2458
PublisherBioMed Central (PUBLISHER • GB)
DOI10.1186/s12889-023-15567-1
PMID37041569
OpenAlexW4364365960
LanguageEN
Citations received4
References cited23

Self-reported outdoor advertisement exposure is correlated with measured exposure, making this a useful methodology for population studies. It has the added advantage that it correlates with consumption. However, given that measurement error can be significant and self-reported exposure is known to be susceptible to various biases, inferences from studies using this exposure metric should be made with caution

Advertising · Biostatistics · Business · Consumption (sociology · Environmental health · Obesity · Public health · Unhealthy food · Global Public Health Policies and Epidemiology · Medicine · Nutritional Studies and Diet · Obesity, Physical Activity, Diet

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    Open Access•Élisabeth Demers‐Potvin, Élisabeth Demers-Potvin et al.•BMC Public Health•2024

  • Advertisement of unhealthy commodities in Bristol and South Gloucestershire and rationale for a new advertisement policy

    Open Access•Lauren J Scott, James Nobles et al.•BMC Public Health•2023

  • Exploring Dutch municipal advertising restrictions on unhealthy and unsustainable products

    Open Access•Josine M Stuber, Dorien Beeres et al.•Food Policy•2025

  • Mapping Advertising Assets Project

    Open Access•Victoria Jenneson, Ira B Wilson et al.•Public Health Nutrition•2025

  • Effects of Alcohol Advertising Exposure on Drinking Among Youth

    Leslie B Snyder, Frances Fleming-Milici et al.•Archives of Pediatrics and…•2006

  • The commercial determinants of health

    Open Access•Ilona Kickbusch, Luke N Allen et al.•The Lancet Global Health•2016

  • Global nutrition transition and the pandemic of obesity in developing countries

    Barry M Popkin, Linda S Adair et al.•Nutrition Reviews•2012

  • Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising

    Open Access•Alexa R Romberg, Morgane Bennett et al.•International Journal of…•2020

  • Assessing the cumulative impact of alcohol marketing on young people's drinking

    Ross Gordon, F Harris et al.•Addiction Research & Theory•2010

  • Advertisement of unhealthy commodities in Bristol and South Gloucestershire and rationale for a new advertisement policy

    Open Access•Lauren J Scott, James Nobles et al.•BMC Public Health•2023

  • An analysis of food and beverage advertising on bus shelters in a deprived area of Northern England

    Open Access•Amy H Finlay, Scott Lloyd et al.•Public Health Nutrition•2022

  • A critical review of evidence on the sociocultural impacts of food marketing and policy implications

    Open Access•Georgina Cairns•Appetite•2019

  • Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary

    Open Access•Georgina Cairns, Kathryn Angus et al.•Appetite•2013

  • Conceptual, Empirical, and Practical Issues in Developing Valid Measures of Public Communication Campaign Exposure

    Jeff Niederdeppe•Communication Methods and Measures•2014

  • Exposure to unhealthy product advertising

    Open Access•Jonathan R Olsen, C Patterson et al.•Health & Place•2021

  • Association between food marketing exposure and adolescents’ food choices and eating behaviors

    Open Access•Maree Scully, Michael Wakefield et al.•Appetite•2012

Unique citing works4
Citations per year1,33
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4
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