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Space, place and the colonies

Re‐reading the Starbucks' story

Bibliographic Data

ID15539052
AuthorsAnn Rippin (University of Bristol, corresponding author)
Year2007
Volume3
Issue2
Pages136-149
Publication date2007-05-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCritical Perspectives on International Business (JOURNAL)
Journal identifiersISSN: 1742-2043 • E-ISSN: 1758-6062
PublisherEmerald Publishing Limited (PUBLISHER • GB)
DOI10.1108/17422040710744944
OpenAlexW2162096844
LanguageEN
Citations received3
References cited7

Purpose The purpose of this paper is to re‐examine a celebrity CEO account using a variety of literary forms to uncover discourses of colonisation. Focuses on the probanza de mérito and the wonder tale or traveller's tale. Ideas of Non‐Place (Augé) and spatial practices (Lefebvre) conclude the analysis. Design/methodology/approach A close reading of the account of the building of the Starbucks retail empire, given in the CEO account: Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time against the text, gives insights into the strategy and internal logic of the company founder which might otherwise be missed. Findings The account reveals the nature of the published account of the growth of the company as analogous to many of the accounts of the colonisation of the new world. The analysis of spatial practices at the company is used to explain some of the most successful resistance to its expansion. Originality/value Uses a wide range of theory to unpack celebrity success narrative and reveal counter‐narrative of practice

Art · Epistemology · Linguistics · Literature · Media studies · Narrative · Originality · Political science · Reading (process · Resistance (ecology · Social science · Sociology · Value (mathematics · Variety (cybernetics · Wonder · Computer Science · Law · Media, Gender, and Advertising · Narrative Theory and Analysis · Nostalgia and Consumer Behavior · Philosophy

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Unique citing works3
Citations per year0,19
Citation span2010 - 2017 (8)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3
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