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Memefication of game fandom on TikTok

Playful engagements with sounds, bodies, and algorithmic affordances

Bibliographic Data

ID17814751
AuthorsKristine Ask (0000-0002-1095-4567, University of Vaasa, corresponding author), Tanja Sihvonen (0000-0003-3220-2814, University of Vaasa)
Year2026
Volume47
Publication date2026-03-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTransformative Works and Cultures (JOURNAL)
Journal identifiersISSN: 1941-2258 • E-ISSN: 1941-2258
PublisherOrganization for Transformative Works (PUBLISHER • US)
DOI10.3983/twc.2026.2911
OpenAlexW7135391389
LanguageEN

Memetic logics and participation play an increasingly important role in online communication and community-building. They have consequences for online fandom and the way fans create and circulate their works. Based on an ethnographic study of the Call of Duty fandom on TikTok from 2022 to 2023, we explore how the platform's affordances shape fannish expressions. Drawing on Actor-Network Theory, we are concerned with how memetic communication within fandom highlights interplay between human and nonhuman actors. The analysis demonstrates how creators must communicate with both algorithms and audiences on TikTok and how they need to take into account the platformization of bodies and the standardizing effects of video editing software in fannish endeavors

Affordance · BitTorrent · Duty · Ethnography · Fandom · Game studies · Participant observation · Digital Games and Media · Digital Media and Philosophy · Media Influence and Health

Citation velocityhistorical
Highly citedNo
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