Neue-Gemeinschaft
Digital Transformation of Micro, Small and Medium Enterprises among Rural Community in Banyuwangi, East Java
Bibliographic Data
| ID | 19566540 |
|---|---|
| Authors | Thita M Mazya (IPB University), Thita Mazya, Lala M Kolopaking (0000-0003-3480-7358, IPB University), Arya Hadi Dharmawan (0000-0001-7628-6103, IPB University), Dodik Ridho Nurrochmat (0000-0002-4876-8612, IPB University), Arif Satria (0000-0002-1526-774X, IPB University) |
| Year | 2022 |
| Volume | 10 |
| Issue | 1 |
| Pages | 38533 |
| Publication date | 2022-02-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sodality Jurnal Sosiologi Pedesaan (JOURNAL) |
| Journal identifiers | ISSN: 2302-7517 • E-ISSN: 2302-7525 |
| Publisher | Department of Communication and Community Development Sciences (PUBLISHER) |
| DOI | 10.22500/10202238533 |
| OpenAlex | W4213369157 |
| Language | EN |
| Citations received | 2 |
| References cited | 54 |
This study aims to analyze the digital transformation of changing rural economy towards a digital society. Qualitative research methods were used, including 50 participants and in-depth interview informants, with participatory observation, policy analysis, and three series of focus group discussions both in person and online. The study found that internet intervention significantly impacts collective behaviour and improves MSMEs development. Referring to the continuum theory of Gemeinschaft-Gesellschaft, the study showed that these changes result in the formation of a ‘Neue Gemeinschaft’. Rural MSMEs are entering a new era due to the adoption of digital technology by businesses that support and exhibit characteristics such as the intensity of the use of internet networks, the ability to conduct digital transactions, and the preservation of village social values. Theoretically and empirically, the research indicates that digital transformation is driven by a change in collective behaviour around technology use, followed by inclusive rural digital economy
Business · Citizen journalism · Digital transformation · Economic growth · Economics · Focus group · Java · Political science · Sociology · The Internet · World Wide Web · Computer Science · Islamic Finance and Communication · Local Governance and Development · SMEs Development and Digital Marketing · Marketing
Network Analysis, History of
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Gemeinschaft Revisited
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 1 |