Following Celebrities’ Tweets About Brands
The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
Bibliographic Data
| ID | 19600671 |
|---|---|
| Authors | Seung‐a Annie Jin (0000-0003-1454-8280, Emerson College, corresponding author), Seung-A Annie Jin, Joe Phua (0000-0001-5883-089X, University of Georgia) |
| Year | 2014 |
| Volume | 43 |
| Issue | 2 |
| Pages | 181-195 |
| Publication date | 2014-04-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Advertising (JOURNAL) |
| Journal identifiers | ISSN: 0091-3367 • E-ISSN: 1557-7805 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00913367.2013.827606 |
| OpenAlex | W2058307797 |
| Language | EN |
| Citations received | 123 |
| References cited | 63 |
Two experiments examined the impact of Twitter followers, electronic word-of-mouth (eWoM) valence, and celebrity type (prosocial versus antisocial) on consumer behavior in Twitter-based marketing communication, applying social capital theory, social identity theory, source credibility, and extant literature on eWoM. Experiment 1 demonstrated the main effect of number of followers on source credibility, and the interaction effect between eWoM valence and number of followers on product involvement, buying intention, and intention to pass along eWoM. Experiment 2 revealed the interaction effect of celebrity type and number of followers on social identification with the celebrity as well as the mediating effect of social identification
Advertising · Business · Credibility · Extant taxon · Identification (biology) · Perception · Political science · Product (mathematics) · Prosocial behavior · Social group · Social identity theory · Social media · Source credibility · Valence (chemistry) · Word of mouth · World Wide Web · Computer Science · Digital Communication and Language · Digital Marketing and Social Media · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 123 |
|---|---|
| Citations per year | 12,3 |
| Citation span | 2016 - 2026 (11) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 122 |