Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Bibliographic Data
| ID | 19970100 |
|---|---|
| Authors | Metin Kozak (0000-0002-9866-7529), Seyhmus Baloglu (0000-0003-4479-3009) |
| Year | 2010 |
| Publication date | 2010-10-21 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Managing and Marketing Tourist Destinations (SOURCE_BOOK) |
| Publisher | Japan Society of Medical Entomology and Zoology (PUBLISHER • JP) |
| OpenAlex | W1553410183 |
| Open Library | OL37113240M |
| ISBN | 9780203842300 |
| Language | EN |
Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to 'It' Marketing
Benchmarking · Business · Competitive advantage · Destination management · Destination Marketing · Destinations · Geography · Marketing management · Marketing strategy · Tourism · Tourist destinations · Diverse Aspects of Tourism Research · Wine Industry and Tourism · Management · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |