Striving for control
A cross-linguistic framework for analyzing stance markers in English and Chinese tourism short videos
Bibliographic Data
| ID | 21182953 |
|---|---|
| Authors | Hua Yang (0009-0000-5640-0925, Taiyuan University of Science and Technology), H W Yang (Taiyuan University of Science and Technology), Yi’na Wang (0000-0002-2944-3740, Beihang University), Chenting Ma (0009-0001-5576-226X, Nanjing University of Science and Technology), 马辰庭 马辰庭 (Nanjing University of Science and Technology) |
| Year | 2026 |
| Volume | 23 |
| Issue | 3 |
| Pages | 277-306 |
| Publication date | 2026-07-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Intercultural Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 1612-295X • E-ISSN: 1613-365X |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/ip-2026-0045 |
| OpenAlex | W7166677863 |
| Language | EN |
| References cited | 35 |
This study proposes a cross-linguistic framework for analyzing stance markers. The framework links cultural preferences for different intersubjectivity types to the argumentative strength encoded in stance markers, operationalized through the Control Cycle Model, thereby generating testable predictions about the distributional patterns of stance markers in English and Chinese tourism short videos (TSVs). Comparable corpora were compiled from the subtitles of popular TSVs sourced from YouTube and Douyin , and the distributional patterns of epistemic and effective stance markers were analyzed. Our findings indicate that stance markers with moderate to strong argumentative strength are preferred in both English and Chinese TSVs, reflecting the evaluation-oriented and action-guiding nature of TSVs. With respect to cross-linguistic differences, English TSVs favor stance markers with strong argumentative strength, whereas Chinese TSVs tend to rely on markers with moderate argumentative strength. These divergent preferences are shown to reflect culturally distinct orientations toward attitudinal versus responsive intersubjectivity. The study illustrates how this framework can trace cultural differences in stance marker distribution to dimensions of embodied cognition related to epistemic and effective control
Argumentative · Cognition · Embodied cognition · Operationalization · TRACE (psycholinguistics) · Trustworthiness · Action Observation and Synchronization · Categorization, perception, and language · Language, Metaphor, and Cognition
Translating Tourism
Translation and Tourism
Stancetaking in Discourse
Cognitive Grammar
Communicating Effectively with the Chinese
Emerging English Modals
Regularity in Semantic Change
Epistemic Modality, Language, and Conceptualization
Investigations in Cognitive Grammar
Epistemic Meaning
From subjectification to intersubjectification
Beyond Exchange
Styles of stance in English
Intersubjectivity and intersubjectification
Winds of War
Beyond triadic communication
Analysing Discourse
Epistemological positioning and evidentiality in English news discourse
How can metaphors communicate arguments
Implicit strategies aimed at persuading the audience in public debates
New Zealand and Chinese Managers’ Reflections on Language Use in Business Settings
Chinese communication characteristics
Impression management through hedging and boosting
Epistemicity and stance
Modality's semantic map
Stance and engagement
Stance, emotion and persuasion
Slipperiness, Evasion, and Ambiguity
| Citation velocity | historical |
|---|---|
| Highly cited | No |