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“Consent Is Sexy”

Exploring the portrayal of prosocial sexuality messages in youth-oriented series

Bibliographic Data

ID21190870
AuthorsChelly Maes (0000-0001-9400-2629, KU Leuven, corresponding author), Laura Vandenbosch (0000-0001-6834-8386, KU Leuven)
Year2022
Volume16
Issue3
Pages332-351
Publication date2022-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Children and Media (JOURNAL)
Journal identifiersISSN: 1748-2798 • E-ISSN: 1748-2801
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17482798.2021.1982741
OpenAlexW3203266245
LanguageEN
Citations received9
References cited38

Content analyses on sexual messages in youth-oriented series have traditionally focused on the distribution of negative or antisocial sexual messages. As such, the potential of youth-oriented series to promote prosocial sexual messages (PSM) has been neglected. Grounded in the 3AM model, this content analysis fills this gap in the literature by examining the occurrence of PSM in youth-oriented series (e.g. Elite) on Netflix. A total of 126 characters (52% male, 48% female) and 3,151 scenes in 65 episodes were coded. The results indicate that PSM were promoted 4 times per episode (i.e. average length was 36 minutes) and were distributed by more than half of the characters. PSM also significantly co-occurred with antisocial sexual messages (ASM) in scenes, suggesting that sexual messages may operate as a “mixed” socialization agent for adolescents’ sexuality development. Further, characters in comedies and non-heterosexual characters more often distributed PSM than respectively characters in dramas and heterosexual characters. The promotion of PSM did not vary by characters’ gender. Implications of these findings in terms of audience effects and suggestions for future research are further discussed

Developmental psychology · Human sexuality · Political science · Prosocial behavior · Socialization · Sociology · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology · Sexuality, Behavior, and Technology · Social Psychology

  • Longitudinal Relations Between Heterosexual Adolescents’ Perceived Exposure to Sex-Positive Television Messages and Their Supportive Attitudes and Behaviors Toward the LGBTQ+ Community

    Open Access•Chelly Maes, Laura Vandenbosch•Communication Research•2024

  • Love and sexual scripts

    Annette M Masterson, Nicole M Messina•Journal of Children and Media•2023

  • Adolescents’ Remembering of Sexual Television Narratives and Their Relations with Positive Sexuality Components

    Chelly Maes, Ulrike Schwertberger et al.•Mass Communication & Society•2023

  • Let’s Talk About Sex”

    Open Access•Marie Potvain, Philippe Martin et al.•Sexuality & Culture•2024

  • Flipping the heterosexual script

    Emily D Ryalls, Sharon R Mazzarella•Continuum•2024

  • Counter-Stereotypical Career-Related Media Content and Adolescents’ Professional Sexism

    Open Access•Ilse Vranken, Sarah Devo et al.•Sex Roles•2023

  • Rewriting sex education

    Thalia Van Wichelen•Sex Education•2026

  • Humor in Sexual Communication and Sexual Well-Being Outcomes Among Mother–Daughter Dyads

    Open Access•Lotem Schmil-Itzhak, Yaniv Efrati•The Journal of Sex Research•2026

  • Examining Relations Between Sexualizing Media Exposure and Sexting Attitudes and Behaviors among U.S. Adolescents

    Open Access•Jennifer Stevens Aubrey, Heather Gahler et al.•Archives of Sexual Behavior•2024

  • Contributions of Mainstream Sexual Media Exposure to Sexual Attitudes, Perceived Peer Norms, and Sexual Behavior

    Open Access•Sarah M Coyne, Lori M Ward et al.•Journal of Adolescent Health•2019

  • Entertainment-Education in the Context of Humor

    Emily Moyer-Gusé, Chad Mahood et al.•Health Communication•2011

  • Robustness issues in multilevel regression analysis

    Open Access•Cora J M Maas, Joop J Hox•Statistica Neerlandica•2004

  • Positive sexuality and its impact on overall well-being

    Open Access•Ragnar Anderson, R M Anderson•Bundesgesundheitsblatt -…•2013

  • A Sex-Positive Framework for Research on Adolescent Sexuality

    Open Access•K Paige Harden•Perspectives on Psychological…•2014

  • Getting What They Deserve? Consequences of Sexual Expression by Central Characters in Five Popular Television Teen Dramas in the United States

    Rebecca R Ortiz, Rebecca Ortiz et al.•Journal of Children and Media•2014

  • Separating the sex from the object

    Ann Rousseau, Steven Eggermont et al.•Journal of Children and Media•2018

  • A Content Analysis of Youth Sexualized Language and Imagery in Adult Film Packaging, 1995–2007

    Robin E Jensen•Journal of Children and Media•2010

  • Introducing positive media psychology to the field of children, adolescents, and media

    Open Access•Rebecca N H De Leeuw, Moniek Buijzen•Journal of Children and Media•2016

  • Sex as Spectacle

    Elke Van Damme, Sofie Van Bauwel•Journal of Children and Media•2013

  • ‘I’m Gay’

    Open Access•Didi Herman•Sexualities•2005

  • Uncommonly good

    Open Access•Lori M Ward, Kyla M Day et al.•New Directions for Child and…•2006

  • Mass Media Effects on Youth Sexual Behavior Assessing the Claim for Causality

    Paul J Wright•Annals of the International…•2011

  • Hot” girls and “cool dudes”

    Alexandra C Kirsch, Sarah K Murnen•Psychology of Popular Media Culture•2013

  • I Love My Body; I Love It All”

    Chelly Maes, Laura Vandenbosch•Mass Communication & Society•2022

  • Boys Will Be Boys and Girls Better Be Prepared

    Stacey J T Hust, Jane D Brown et al.•Mass Communication & Society•2008

  • Personal Problems and Women's Issues

    Susan Berridge•Feminist Media Studies•2011

  • Sex and Punishment

    Open Access•Jennifer Stevens Aubrey•Sex Roles•2004

  • An information processing model for the development of aggression

    Open Access•L Rowell Huesmann•Aggressive Behavior•1988

  • From Sex to Sexuality

    Janna L Kim, C Lynn Sorsoli et al.•The Journal of Sex Research•2007

  • The Development of the Positive Sexuality in Adolescence Scale (PSAS)

    Chelly Maes, Jolien Trekels et al.•The Journal of Sex Research•2022

  • Virginity Loss Narratives in “Teen Drama” Television Programs

    Maura Kelly•The Journal of Sex Research•2009

  • Casual Sexual Scripts on the Screen

    Open Access•Elisabeth Timmermans, Jan Van Den Bulck•Archives of Sexual Behavior•2018

  • Sexual scripts

    Open Access•William Simon, John H Gagnon•Archives of Sexual Behavior•1986

  • Sexual Socialization Messages in Television Programming Produced for Adolescents

    Mona Malacane, Nicole Martins•Mass Communication & Society•2016

  • An Experimental Examination of Binge Watching and Narrative Engagement

    Open Access•Erickson, Sonya Dal Cin et al.•Social Sciences•2019

  • Identifying With a Stereotype

    B Mclaughlin, Nathian Shae Rodríguez•Journal of Homosexuality•2017

  • Gay, Lesbian, and Bisexual Content on Television

    Deborah A Fisher, Douglas L Hill et al.•Journal of Homosexuality•2007

  • Sexual Subjectivity among Adolescent Girls

    Cheng, Simon K Cheng et al.•Social Forces•2014

Unique citing works9
Citations per year3
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 9
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