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Privacy vs convenience

Understanding intention-behavior divergence post-GDPR

Bibliographic Data

ID21563445
AuthorsJulia Helena Zhang (0000-0002-3293-5316, University of Oulu, corresponding author), Timo Koivumäki (0000-0002-9559-6913, University of Oulu), Dominic Chalmers (0000-0001-5626-3692, Adam Smith Institute)
Year2024
Volume160
Pages108382
Publication date2024-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueComputers in Human Behavior (JOURNAL)
Journal identifiersISSN: 0747-5632 • E-ISSN: 1873-7692
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.chb.2024.108382
OpenAlexW4401027390
LanguageEN
Citations received3
References cited43

The privacy paradox describes a scenario in which individuals express privacy concerns but still share private data online. We explore how the paradox can be understood following the introduction of the European Union's landmark GDPR (General Data Protection Regulation) legislation. Through qualitative interviews with online platform users, we find that individuals are concerned about personal data but remain constrained in their privacy self-management. In this context of limited perceived control, users' privacy attitudes are guided by anticipated value from using the platform and the convenience of privacy protection measures. Our study also highlights the role of peer influence on users' privacy choices, specifically through micro- and macro-network effects. We identify that (1) users move to privacy-protecting platforms to align with their social network, or because of information disseminated within their networks; and (2) users remain on platforms offering minimal privacy protection despite privacy concerns due to presence of their entire peer network. These findings provide a unified view on Privacy Paradox post-GDPR, bringing together a more comprehensive range of influences on individual-level privacy dynamics. Our research underscores the need for policymakers to streamline and standardize data protection measures lest the intentions of GDPR be undermined. We also highlight the need to go beyond a reliance on privacy self-management by better regulating the architecture of data management and enforcing principles of privacy by design and default

Business · Computer security · Data Protection Act 1998 · European union · FTC Fair Information Practice · General Data Protection Regulation · Information privacy · Information privacy law · Internet privacy · Privacy by Design · Privacy policy · Privacy software · Computer Science · Privacy-Preserving Technologies in Data · Privacy, Security, and Data Protection · Sexuality, Behavior, and Technology

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae