Is Social Media Use Socially Enhancing or Compensating
Bibliographic Data
| ID | 21605920 |
|---|---|
| Authors | Rahul Gadekar (MICA, Ahmedabad, Gujarat, India., corresponding author), Peng Hwa Ang (0000-0002-4941-2589, Nanyang Technological University) |
| Year | 2020 |
| Volume | 15 |
| Issue | 3 |
| Pages | 269-288 |
| Publication date | 2020-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Creative Communications (JOURNAL) |
| Journal identifiers | ISSN: 0973-2586 • E-ISSN: 0973-2594 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/0973258620943705 |
| OpenAlex | W3092411126 |
| Language | EN |
| Citations received | 6 |
| References cited | 46 |
Who benefits more from the use of social media—those who are already socialable and have a wide network of friends or those who do not and so seek to make up for their deficiency by going online? The social enhancement hypothesis says that extroverts benefit more through being able to enlarge their network of friends online more than introverts. The social compensation hypothesis, on the other hand, argues that social media use benefits introverts more; shy users who avoid face-to-face communication can communicate freely online. MANOVA analysis of the survey of 1,392 college students in a western state of India who are Facebook users found evidence predominantly for the social enhancement hypothesis
Advertising · Business · Internet privacy · Multivariate analysis of variance · Social media · Social science · Sociology · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 6 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |