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Making friends with tourists before the group tour

A study of guide‐tourist pre‐tour interactions based on the social situation framework

Bibliographic Data

ID21654162
AuthorsChangwei Hu (0000-0001-7511-0739, City University of Macau), Xingbao Hu (0000-0002-9471-9336, City University of Macau, corresponding author), Hongbo Liu (0000-0002-3463-3100, Surrey Hospitality and Tourism Management University of Surrey Guildford Surrey UK)
Year2024
Volume26
Issue4
Publication date2024-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Tourism Research (JOURNAL)
Journal identifiersISSN: 1099-2340 • E-ISSN: 1522-1970
PublisherWiley (PUBLISHER • GB)
DOI10.1002/jtr.2704
OpenAlexW4401045800
LanguageEN
Citations received2
References cited81

Tour guides play a vital role in shaping service quality, destination image, and relationships with tourists. However, most research on guide‐tourist interactions focuses exclusively on the interactions during the tour, overlooking pre‐tour interactions. Using thematic content analysis, and based on the social situation framework, this study investigates pre‐tour interactions from the tour guide's perspective of guided group tours. The results unravel that pre‐tour interactions are motivated by both the intrinsic and extrinsic goals of tour guides, who act as not only hosts, but also travel stewards, “virtual stage” constructors, and even tourists' friends. The interactions mostly surround service promises, emotional care, and rapport building, in addition to information exchange. Furthermore, a seven‐step behavioral sequence underlying the interactions and six paramount hindrances were identified. This research contributes to the existing literature on host‐guest interactions by generating granular and holistic insights into pre‐tour interactions and offering valuable guidance for optimizing guide services

Advertising · Business · Geography · Group buying · Group dynamic · Sociology · Tourism · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Social Psychology · Marketing

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2
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