An empirical analysis of the role of experience and attitude on ecotourism consumption behaviour

Bibliographic Data

ID21723941
AuthorsJuan Yao (0000-0001-9950-7650, Xinjiang Agricultural University, corresponding author), Qianna Li (Xinjiang Agricultural University), Giulia Maesano (0000-0001-9622-1067, Alma Mater Studiorum-University of Bologna), Maurizio Canavari (0000-0003-0573-7880, Alma Mater Studiorum-University of Bologna)
Year2024
Volume23
Issue4
Pages657-684
Publication date2024-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Ecotourism (JOURNAL)
Journal identifiersISSN: 1472-4049 • E-ISSN: 1747-7638
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14724049.2024.2305427
OpenAlexW4390979626
LanguageEN
Citations received5
References cited85

This study examine the factors that shape consumers’ ecotourism consumption behaviour and choices focusing on attitudes, behaviour choices, and the mediating role of ecotourism consumption attitudes. A quantitative approach was used, and data were collected through a questionnaire-based survey administered to 881 ecotourists at three 5A-level scenic spots in Tian Shan World Natural Heritage sites in China. Using the structural equation model, the findings reveal that consumption attitudes, values, and social norms positively influence ecotourism consumption behaviour choices through the mediating effect of ecotourism consumption attitudes. Furthermore, the perception of destination attraction experience directly and positively impacts consumption attitudes. These results provide valuable insights into the consumption behaviour of eco-tourists in the World Natural Heritage Site, informing sustainable ecotourism management strategies

Business · Ecotourism · Geography · Perception · Questionnaire · Sociology · Structural equation modeling · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Diverse Aspects of Tourism Research · Environmental Sustainability in Business · Psychology · Marketing