Development, Implementation, and Scale Up of the National Furaha Yangu Campaign to Promote HIV Test and Treat Services Uptake Among Men in Tanzania
Bibliographic Data
Evidence has demonstrated that immediate HIV treatment initiation upon a positive HIV test, referred to as Test and Treat, can help people living with HIV live longer, healthier lives and prevent HIV transmission. Although Tanzania adopted the evidence-based Test and Treat strategy since 2016, men were not being adequately reached for HIV services. A national campaign was launched to promote the new HIV services with a focus on men. To inform the development and implementation of the campaign, we conducted formative audience insights-gathering (AIG) sessions to assess facilitators and barriers to accessing HIV Test and Treat services and inform the concepts and materials for the campaign. Qualitative AIG interviews and focus group discussions were conducted with 54 people who were unaware or aware of their HIV status and currently or not currently on treatment, as well as health workers. Facilitators and barriers included a fear of testing positive, the desire to belong, control their narratives, and reinvent themselves to achieve their dreams and live a happy life. The campaign played off a My Happiness! creative concept to position antiretroviral therapy (ART) as a solution to fears around what life would be like after a positive HIV diagnosis. The development and implementation of the campaign were informed by the AIG sessions and national stakeholders, leading to strong partners’ buy-in that supported the scale-up of the ongoing campaign from 12 to 26 regions via the collaborative efforts of government, donors, and implementing partners
Business · Family medicine · Focus group · Formative assessment · Geography · Pedagogy · Political science · Public relations · Qualitative research · Socioeconomics · Sociology · Tanzania · Adolescent Sexual and Reproductive Health · HIV, Drug Use, Sexual Risk · HIV/AIDS Research and Interventions · Medicine · Nursing · Psychology · Marketing
Stigma of People with HIV/Aids in Sub-Saharan Africa
Antiretroviral Therapy for the Prevention of HIV-1 Transmission
Scaling up stigma? The effects of antiretroviral roll-out on stigma and HIV testing. Early evidence from rural Tanzania
Consolidated criteria for reporting qualitative research (Coreq)
South African Journal of Science
Masculine attitudes of superiority deter men from accessing antiretroviral therapy in Dar es Salaam, Tanzania
The potential for political leadership in HIV/Aids communication campaigns in Sub-Saharan Africa
Sexual and Social Network Correlates of Willingness to Self-Test for HIV Among Ever-Tested and Never-Tested Men
Couple counselling and testing for HIV at antenatal clinics
Embodiment and biographical disruption in people living with HIV/Aids (PLWHA)
‘My biggest fear was that people would reject me once they knew my status…’
Leveraging incentives to increase HIV testing uptake among men
Intersectionality of HIV stigma and masculinity in eastern Uganda
Acceptability of HIV testing for men attending televised football venues in Uganda
Tu Amigo Pepe
Social Network Influence on HIV Testing Among Urban Men in Tanzania
HIV-Positive Women Report More Lifetime Partner Violence
Dividuality, masculine respectability and reputation
Three Approaches to Qualitative Content Analysis
A comparison of HIV stigma and discrimination in five international sites
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |