Pathways to Creativity

Self-Learning and Customising in/for the Creative Economy

Bibliographic Data

ID2181214
AuthorsDaniel Ashton (0000-0002-3120-1783, Bath Spa University, corresponding author)
Year2011
Volume4
Issue2
Pages189-203
Publication date2011-05-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Cultural Economy (JOURNAL)
Journal identifiersISSN: 1753-0350 • E-ISSN: 1753-0369
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17530350.2010.506325
OpenAlexW1500235305
LanguageEN
Citations received6
References cited16

Focusing on the ‘talent pathways’ outlined in the 2008 Department of Culture, Media and Sport Creative Britain report, this article explores how different forms of creative agency are positioned to make a ‘contribution’ to the creative economy. Drawing on Paul du Gay's concept of personhood, case studies on digital gaming explore the formation of two forms of personhood – creative consumers and creative workers. Specifically, these forms of creative agency are analysed in terms of their connections on the ‘talent pathway’, and the transitions that see creativity and talent as inherent in all individuals and in need of channelling and directing. The creative-consumer case study unpacks the digital games industry strategy of enrolling fan-creators within their commercial operations. This case study reveals the increasing importance of co-production for the creative economy, and the extent to which diverse cultural practices are facilitated and positioned. Higher education Games Design courses will then provide the case study for examining how the creative-consumer can be positioned to make a productive contribution to the creative economy as a worker. Within this context, the formation of fans/students into a creative worker or industry-ready worker is evident. Through tracing different forms of creative agency and how they are connected to make a contribution to the creative economy, this article explores the governance of creative agency and economic subjects

Agency (philosophy · Context (archaeology · Creative brief · Creative economy · Creative industries · Creativity · Personhood · Political science · Public relations · Social science · Sociology · Creativity in Education and Neuroscience · Cultural Industries and Urban Development · Digital Games and Media · Law